Apple UK offers iTunes charity cover of 'Bridge Over Troubled Water' for Grenfell victims

Posted:
in iPod + iTunes + AppleTV
Apple's U.K. website is promoting a new charity single on iTunes, proceeds from which will go to help support people impacted by the Grenfell Tower fire in London, which is believed to have killed some 79 people and left many homeless or destitute.




The single, a cover of Simon and Garfunkel's "Bridge Over Troubled Water," is by a collection of over 50 musicians such as Stormzy, Rita Ora, and Liam Payne, with a choir of Grenfell survivors led by Gareth Malone. Apple is donating "at least 0.76" pounds from each download to the London Community Foundation.

The song can also be streamed on Apple Music, though it's not clear what amount if any Apple is donating from those plays.

The company is also directing people to a special webpage where people can donate above and beyond the charity single, in British pounds.

Apple often uses iTunes as a vehicle for supporting popular charity causes. The company's most favored charities there are typically the American Red Cross and (RED), though it will support others when appropriate.
singularity

Comments

  • Reply 1 of 11
    SpamSandwichSpamSandwich Posts: 31,180member
    Seems an odd choice of song to mark this dire event.
  • Reply 2 of 11
    Rayz2016Rayz2016 Posts: 4,626member
    Seems an odd choice of song to mark this dire event.
    Mmm. I thought it was the perfect choice. 
    ronn
  • Reply 3 of 11
    farmboyfarmboy Posts: 152member
    Rayz2016 said:
    Seems an odd choice of song to mark this dire event.
    Mmm. I thought it was the perfect choice. 
    Agree. Hits most of the right chords (so to speak). 
    ronn
  • Reply 4 of 11
    kayesskayess Posts: 27member
    It's been done already.  A mashup of the same song, sung by a National Health Service choir, was used as a fund raiser Christmas before last. The song was widely publicised in U.K. and got to no.1 

    https://www.google.co.uk/amp/www.bbc.co.uk/news/amp/35177842
    edited June 2017
  • Reply 5 of 11
    saareksaarek Posts: 1,133member
    0.76 Pounds, just say 76p (Pence). 

    Unless Americans say just 0.76 Dollars instead of 76 Cents, in which case it still sound stupid to me but I accept American English is different in use.
  • Reply 6 of 11
    fracfrac Posts: 480member
    Seems an odd choice of song to mark this dire event.

    "We build too many walls, and not enough bridges" :  Isaac Newton

    ronn
  • Reply 7 of 11
    macguimacgui Posts: 1,302member
    Rayz2016 said:
    Seems an odd choice of song to mark this dire event.
    Mmm. I thought it was the perfect choice. 
    Agreed. I'd disagree that the purpose of the song was to 'mark' the event. 
  • Reply 8 of 11
    macguimacgui Posts: 1,302member

    saarek said:
    0.76 Pounds, just say 76p (Pence). 

    Unless Americans say just 0.76 Dollars instead of 76 Cents, in which case it still sound stupid to me but I accept American English is different in use.
    American English is also different in print than in speech.

    In  we might use $.76 (instead of 76¢) which reads .76 dollars but we'd say '76 cents'.

    So someone not eminently familiar with the British monetary system might use 0.76 Pounds thinking £.76 and not be aware that 76p would be more common and appropriate.

    I see people apparently not familiar with the American (US) monetary system use .76$ or 1$ all the time. Not a big deal.
  • Reply 9 of 11
    SpamSandwichSpamSandwich Posts: 31,180member
    frac said:
    Seems an odd choice of song to mark this dire event.

    "We build too many walls, and not enough bridges" :  Isaac Newton

    What does that have to do with a building fire caused by a faulty refrigerator? And how many people live on bridges versus inside of a walled environment?
    edited June 2017
  • Reply 10 of 11
    tallest skiltallest skil Posts: 43,399member
    frac said:
    "We build too many walls, and not enough bridges" :  Isaac Newton
    He was wrong, of course, as modern science has proven.
    SpamSandwich
  • Reply 11 of 11
    macguimacgui Posts: 1,302member
    SpamSandwich said:
    What does that have to do with a building fire caused by a faulty refrigerator? 
    Nothing, if you insist on it being some literal reference to architecture. 

    But even in the philosophical context in which it was initially offered, I confess I see only a vague/general connection. Kind of an 'Umm, ok...'  Maybe frac could elaborate.


    frac said:
    "We build too many walls, and not enough bridges" :  Isaac Newton
    He was wrong, of course, as modern science has proven.
    Whether it was Sir Isaac or Joseph Fort, I don't think modern science has disproved the philosophical context's sentiment. Isolationists and xenophobes might disagree.
    singularity
Sign In or Register to comment.