Fender partners with Apple for Apple Music curated playlists featuring its guitars

Posted:
in iPod + iTunes + AppleTV
Guitar manufacturer Fender has become the latest major brand to become an official playlist curator for Apple's services, with five unique playlists accessible via Apple Music featuring notable artists and songs spanning more than seven decades that showcase the firm's instruments.




The Fender playlist page provides five different playlist themes, with each spanning rock and roll, country and western, jazz, hip-hop, and R&B genres. The company claims the playlists are wide-ranging, featuring music from classic rock icons and emerging artists, along with more experimental guitar works.

The "Roots, Rock & Twang - A Mix" playlist will blend Americana, Country, and Rock tracks into a single list, with "Shuffle - Today's Hits" offering more modern tracks. The "Best of the Rock You Need to Know" list features rock and blues-style tracks said to energize the listener's day, with those wanting to hear more acoustic guitar tracks able to listen to "The Best of Everything Acoustic" list.

Lastly, the "Best of Under the Radar" playlist will collect together tracks from up and coming artists and bands that the guitar producer favors, most likely those using its products for music creation.

"We're pleased to partner with Apple, to bring a Fender-curated music experience to long-time Fender fans and those just discovering the brand," said Fender CMO Evan Jones. "These five new playlists honor a diverse range of iconic artists and visionaries, and an emerging generation of artists, who are driving guitar and music forward."

Fender joins a list of over 60 curators providing playlists for Apple Music users to consume, with the current brand roster including lists from Nike, Complex, Rolling Stone, Disney, and the BBC, among others.

In May, Fender introduced a new line of Mustang GT guitar amps with Wi-Fi and Bluetooth connectivity, allowing them to be customized from an iPhone, as well as for streaming music. By using the FenderTone companion app, musicians can select different presets to change the tone of the amplifier, allowing for the use of the same presets as celebrities from bands including Anthrax and the Red Hot Chili Peppers.
lostkiwi

Comments

  • Reply 1 of 9
    Just what everyone has been asking for!
  • Reply 2 of 9
    I bought my last Fender guitar in the 60s - what a great guitar!!!

    SpamSandwich
  • Reply 3 of 9
    anomeanome Posts: 1,258member
    I seem to recall Fender briefly made a USB-connected Stratocaster a few years back. I believe they were selling it through Apple Stores. Always wanted to pick one up, but they didn't seem to get outside the US. (A pity, especially as the USB port on my Behringer seems to have packed it in, I had to go back to using the iRig.)
  • Reply 4 of 9
    boltsfan17boltsfan17 Posts: 2,157member
    anome said:
    I seem to recall Fender briefly made a USB-connected Stratocaster a few years back. I believe they were selling it through Apple Stores. Always wanted to pick one up, but they didn't seem to get outside the US. (A pity, especially as the USB port on my Behringer seems to have packed it in, I had to go back to using the iRig.)
    Fender did make a USB connected guitar. From what I recall, it was pretty reasonably priced as well. I'm not sure whatever happened to that guitar. It must have only been on sale for a year or two. 
  • Reply 5 of 9
    dewmedewme Posts: 1,989member
    Why no Blues tracks?
  • Reply 6 of 9
    SpamSandwichSpamSandwich Posts: 30,840member
    Love the guitars and their iconic logo.
  • Reply 7 of 9
    razorpitrazorpit Posts: 918member
    Just what everyone has been asking for!
    Well least it's not another rap or R&B playlist. Glad Apple is starting to become diverse. /s
    macky the mackylostkiwi
  • Reply 8 of 9
    anomeanome Posts: 1,258member
    anome said:
    I seem to recall Fender briefly made a USB-connected Stratocaster a few years back. I believe they were selling it through Apple Stores. Always wanted to pick one up, but they didn't seem to get outside the US. (A pity, especially as the USB port on my Behringer seems to have packed it in, I had to go back to using the iRig.)
    Fender did make a USB connected guitar. From what I recall, it was pretty reasonably priced as well. I'm not sure whatever happened to that guitar. It must have only been on sale for a year or two. 

    It was about the US$200 mark, I think. So in the normal range for the Squier range. I was hoping they'd do a whole range so you could get a USB connected bass as well.

    I'm all for a Fender curated playlist. A lot of great musicians play Fenders. I'd like to see a Gibson curated one as well.

  • Reply 9 of 9
    My 72 Lake Placid Blue Telecaster, with Bigsby and White Binding are featured in this new Video " My Little Stone" Produced by Peter Buck ( R.E.M.) .. lots of Slide  on " Zazel" the first release from the Andy Browne Troupe ( Spotify).

    My Little Stone ( Lyrics)
    With lips a bit like Jaggers she uses them perfectly 
    Adores old Charlie Watts but bitches constantly 
    Why can't u be a little more like that 
    Don't take it so hard babe you beginning to be a drAg 

    Have you ever known someone like that 
    Take a long hard look andy tell me where it's it 

    She plays like Bill Wyman in a field that never ends
    Dancing round like Woody her home in clubland
    Her hair falls like Taylor's so hap hazardly 
    She smiles so crooked like the one without no teeth 

    Roll on my little Stone 
    Roll Away from me 
    Bmi Station House Music 

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