Apple CEO Tim Cook touts new Chicago flagship store as a place where people can connect

Posted:
in General Discussion edited October 2017
Apple CEO Tim Cook was in Chicago on Friday to mingle with customers at the grand opening of the company's new Michigan Avenue flagship store, an event hyped earlier this week.




In a photo posted to Cook's Twitter account, the Apple chief is seen welcoming a gathered crowd outside of the new retail outlet. A camera crew and onlookers watched as an unnamed fan appears to come in for a selfie.

"My kind of town, Chicago is [music note emoji] My kind of people, too. Thank you, Chicago, for welcoming us to the Riverwalk!" Cook tweeted.

In a brief interview with NBC affiliate WMAQ, Cook pointed out that Apple opened its first flagship store in Chicago some 14 years ago. The new location, which stands in the shadow of Chicago's iconic Tribune Tower, is a place where people can connect, he said.

"Some stores are for selling -- actually almost all stores are for selling," Cook said. "It's actually a small part of what we do in our store. Our stores are about service, supporting customers, being a place where customers can discover and explore our products, and education. And connecting. A place where people can connect."



Located on one end of Chicago's North Michigan Avenue shopping district, Apple Michigan Avenue is an expansive 20,000-square-foot glass, steel and wood building that takes the place of an abandoned food court. Large glass windows double as walls, providing the wide-open feel of an outdoor/indoor space.

Apple teased today's opening on Thursday, with retail chief Angela Ahrendts and CDO Jony Ive promoting the store in interviews with local media.

In celebration of the new store, Apple is presenting a special "Chicago Series" of Today at Apple sessions that throw a spotlight on the city's artists. Created in collaboration with local non-profit and creative organizations, the five-program series starts on Monday and is scheduled to run over the next four weeks. Classes include "Accelerate Your Startup Idea with 1871," "Create Collaborative Art," "Prototype a Civic App with BLUE 1647," "Photograph Chicago with VSCO," and finally "Cultivate Your Voice with Young Chicago Authors."

Comments

  • Reply 1 of 11
    Rayz2016Rayz2016 Posts: 3,400member
    A camera crew and onlookers watched as an unnamed fan appears to come in for a selfie. 

    C’mon AI, don’t leave us hanging! What did the unnamed fan (his parents couldn’t be bothered) actually do?

    A camera crew and onlookers watched as an unnamed fan appears to come in for a selfie. Instead he swung back and gleefully smacked Cook in the forehead with his iPhone. 

    Just kidding! Great reporting 👍🏾
  • Reply 2 of 11
    Rayz2016Rayz2016 Posts: 3,400member
    That fella is carrying a camera … and an iPhone. 

    Cook is smiling, but wondering why. 
    bshank
  • Reply 3 of 11
    Rayz2016Rayz2016 Posts: 3,400member
    That fella’s camera has a big red dot on the front. 

    Cook is smiling, and hoping the Red Dot Hate Brigade don’t declare a holy war all over the poor guy’s ass…

    edited October 2017 bshank
  • Reply 4 of 11
    Rayz2016Rayz2016 Posts: 3,400member
    … and hoping the Red Dot Hate Brigade don’t declare a holy war all over the poor guy’s ass…

    Well that reads weirdly on a second look!
    edited October 2017
  • Reply 5 of 11
    Sell liquor. This store will make billions.
  • Reply 6 of 11
    Rayz2016Rayz2016 Posts: 3,400member
    Sell liquor. This store will make billions.
    I wonder if, one day, they’ll serve coffee. 
  • Reply 7 of 11
    If you want your stores to be “a place where customers can discover and explore our products” then install relevant, licensed, and fully functional software on those devices, man!
  • Reply 8 of 11
    Let’s hope it’s not like one of those parties where it’s so loud (due to Store’s notoriously bad acoustics) that you can’t hear each other. 
  • Reply 9 of 11
    Let’s hope it’s not like one of those parties where it’s so loud (due to Store’s notoriously bad acoustics) that you can’t hear each other. 
    What?
    macxpress
  • Reply 10 of 11
    macxpressmacxpress Posts: 4,073member
    Rayz2016 said:
    Sell liquor. This store will make billions.
    I wonder if, one day, they’ll serve coffee. 
    I can see this happening....have some type of coffee bar in some of the more elegant stores such as this new Chicago Town Squares. Remember...its not a store, its a town square.
  • Reply 11 of 11
    I remember after the last keynote, pundits scoffed at Angela's comment about 'town square.' I think she was referring more to these flagship stores as opposed to the smaller mall-type stores.

    I think she's done a great job make the stores open, modern and inviting. The inclusion of the trees is really a pleasant edition. I find myself just going to the Apple Store just to check out the new products. I must have looked at the rose gold MacBook 50 times before buying one! Same with my SE. :)

    Coffee and tables is a good idea, but you'd get a lot of people hanging out spending the day there...thinking they are working! :)
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