Survey shows Americans unwilling to let Amazon Key delivery drivers enter their homes
Following the launch of Amazon Key, survey results question the likelihood of wide-spread adoption of the unattended delivery service citing consumer reluctance.
A new national poll from Morning Consult published on Wednesday claims that 68 percent of U.S. adults aren't comfortable with letting Amazon delivery drivers into their home. The majority of respondents, 53 percent, said that the idea made them "very uncomfortable."
There are clear demographic breakdowns associated with the polling. In the senior citizen bracket of age 65 and up, 83 percent were uncomfortable at some level with the concept, while the majority of 18-29 year-olds were still not happy with the idea but at a smaller 52 percent.
"Any kind of cultural shift like this requires consumers to overcome some sort of barrier," said Parks Associates research director Brad Russell. "In order to do that, the proposed value has to exceed their discomfort."
The survey was conducted among 2,201 U.S. adults between October 26 and October 30.
Responding to the concerns generated by the survey, an unnamed Amazon spokeswoman who declined to provide her name to Morning Consult said that with Amazon Key, the customer is "always in control" and "extensive security measures" have been implemented in the service.
The Amazon Key service was announced on Oct. 25 and is reliant on a smart lock and the new Cloud Cam, its first entry into HomeKit-style smart home products. Amazon verifies that the right delivery driver is arriving at the right address at the right time, which triggers the Cloud Cam and unlocks the door for the driver.
The service requires buying a special $249.99 bundle with everything the consumer needs to start the service -- which at present is only available in 27 U.S. cities.
A new national poll from Morning Consult published on Wednesday claims that 68 percent of U.S. adults aren't comfortable with letting Amazon delivery drivers into their home. The majority of respondents, 53 percent, said that the idea made them "very uncomfortable."
There are clear demographic breakdowns associated with the polling. In the senior citizen bracket of age 65 and up, 83 percent were uncomfortable at some level with the concept, while the majority of 18-29 year-olds were still not happy with the idea but at a smaller 52 percent.
"Any kind of cultural shift like this requires consumers to overcome some sort of barrier," said Parks Associates research director Brad Russell. "In order to do that, the proposed value has to exceed their discomfort."
The survey was conducted among 2,201 U.S. adults between October 26 and October 30.
Responding to the concerns generated by the survey, an unnamed Amazon spokeswoman who declined to provide her name to Morning Consult said that with Amazon Key, the customer is "always in control" and "extensive security measures" have been implemented in the service.
The Amazon Key service was announced on Oct. 25 and is reliant on a smart lock and the new Cloud Cam, its first entry into HomeKit-style smart home products. Amazon verifies that the right delivery driver is arriving at the right address at the right time, which triggers the Cloud Cam and unlocks the door for the driver.
The service requires buying a special $249.99 bundle with everything the consumer needs to start the service -- which at present is only available in 27 U.S. cities.
Comments
I want to know who those 32% are who are comfortable with it. I'm sure I can find some things to sell them.
It’s not an age thing, it’s an asset thing.
I love Amazon, but I have 2 answers to the question: “F no” and “F off”
2. The cute, long haired woman showing her ankles in the marketing photo could still be a murderous, thieving, arsonist. You weren't taught not to judge by appearances?
Also: I'm with the people saying "eff no!"
1. I would never allow the delivery person to enter my home.
2. Oh crap, the new TV I need for the Super Bowl is coming on Friday and it's supposed to rain. Plus I don't want that big box sitting on my porch until we get home from work.
3. I already have one of those smart lock thingies, maybe I'll try that Amazon Key service. Just this one time.
4. That went well, I'll have them put the groceries in the house too. Don't want them to sit outside in the heat all day.
5. Have you tried Amazon Key? It's really convenient.
Wal-Mart wants its couriers to OPEN YOUR FRIDGE.
Will Google offer straight-to-brain lobotomies? They’re the kings of doublethink and privacy theft, after all.2. This isn’t a Charlie’s Angels movie! Stop living in your Netflix universe and go outside.
Even if the deliverer is OK, who’s liable if they don’t close the door properly and someone else comes in and robs the place? Or lays in wait to assault the resident when they come home?
Lawyers/litigants: start your engines.
Is it worth the chance your pets escape to get something delivered a bit earlier?
In most cases I’m good with saying “leave it outside the door”.
The people that said “yes” didn’t think about it.
This was never a “yes” or “no” question, there are other options...
Need more details about verifying the right driver? Are the drivers ok with this? What if they get in but someone was waiting for them to unlock the house and they follow the driver inside, now the driver is at risk too.
Sorry, I am all for "new and improved" but this sets off too many personal alarms for me. And yeah, I think the same about Walmarts service.