Apple's latest iPhone X ads concentrate on Face ID & Portrait Lighting

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in iPhone
Apple on Monday debuted three new 15-second video spots for the $999 iPhone X, once again looking to lure in shoppers during the critical holiday season.




Two of the ads -- "Opens with a Glance" and "Adapts to Your Face" -- return to the theme of Face ID. The feature is one of the main selling points of the iPhone X, using a grid of 30,000 infrared dots to provide more accurate facial recognition than most smartphones. The technology can adapt to daily changes such as makeup, facial hair, and most glasses.









The third spot, "Portrait Lighting," claims that Apple's simulated lighting effects are "studio-quality without the studio." The technology is also available on the iPhone 8 Plus, but not the 7 Plus, presumably because of the processing power needed. Using any of Apple's Portrait options requires a dual-lens iPhone.





Apple has been bombarding TV and social media with iPhone X ads for several weeks. The phone only launched on Nov. 3, and the company has been racing to keep up with demand -- shipping times have shrunk considerably, down to just a few days.

Comments

  • Reply 1 of 3
    Cool 👍
  • Reply 2 of 3
    Rayz2016Rayz2016 Posts: 4,556member
    Siri: “Access denied, Dave. I’m sorry.”
    Dave: “Wha…?? Why??”
    Siri: “We’ve talked about this before, Dave. You know why.”
    Dave: “Oh come on, Siri! It’s just a—”
    Siri: “Get rid of the man-bun, Dave – then we can talk.”
    Dave: “I hate you.”
    Siri: “You have a man-bun, and an outback beard even though you’ve never chopped wood in your life. You don’t hate me, Dave; you hate yourself.”

    The future of AI
    edited December 2017 wookie011STnTENDERBITS[Deleted User]jony0
  • Reply 3 of 3
    I've noticed that every iPhone X commercial fails to show apps actually being used. It is just swirly whatknot on the screen. This is intentional. They don't want you to see how stupid THE NOTCH makes your apps look, and how it ruins the phone experience. Watch a movie with it. Looks stupid, doesn't it? With the notch wasting room on the side of the screen. Fun...
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