Apple tops device activations during holidays, iPhone X handily beating iPhone 8 and iPhon...

Posted:
in iPhone edited December 2017
Apple once again leads the industry in smartphone and tablet activations during the week before Christmas, with very strong sales of the iPhone X leading the iPhones released in 2017, with the iPhone 6 and iPhone 7 availability both overseas and as used devices adding to the lead.




The iPhone X hit 14.7 percent of all activations during the holiday season, according to a report published by Yahoo's Flurry Mobile. Fellow 2016 releases, the iPhone 8 and iPhone 8 Plus came in at 8.1 percent and 8.7 percent respectively, leading to the new iPhone releases encompassing 31.5 percent of all activations.

The iPhone 7 accounted for 15.1 percent of all iPhone activations, with the iPhone 6 hitting 14.9 percent. Flurry's data includes new units, hand-me-down devices, and resold used devices. Additionally, the prevalence of older models can be attributed to their affordability outside the U.S., Flurry noted.




In some countries, like China and India, a new iPhone 8 or iPhone X can be prohibitively expensive, sometimes costing as much or more than someone's monthly salary.

"The prominence of the iPhone 6 is particularly interesting, as Apple only relaunched that model to resellers in select international markets in the spring of 2017," the report said. "It's apparent that the consumer concern for cost is still significant, as the iPhone 6 is often marketed as the most affordable option in the regions where it is available."

As with 2016, Apple claimed 44 percent of combined global phone and tablet activations during the week. Chief rival Samsung rose 5 points to 26 percent, keeping smaller rivals like Vivo at bay.

Google's Pixel phones failed to make a dent on the worldwide level. This is because there are only four models so far, and they haven't captured much "consumer mindshare," Flurry suggested.

Flurry notes that it measures smart device activations through more than one million mobile apps that use the analytics service that the company provides.
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Comments

  • Reply 1 of 39
    Proving Apple is certainly doomed..
    racerhomie3watto_cobrajony0
  • Reply 2 of 39
    Not surprising. Apple usually has the highest Christmas activations annually. Don't see that changing anytime soon.
    watto_cobra
  • Reply 3 of 39
    macxpressmacxpress Posts: 3,882member
    Assuming this is true, it just proves yet again that analysts don't have a god damn clue as to what they're talking about and never learn to not trust supply chain data. 
    GG1racerhomie3StrangeDayswatto_cobrajony0
  • Reply 4 of 39
    Google Pixel phones are only sold in a small number of countries, so it's not surprising their sales numbers globally will very low compared to iPhones.

    Does anyone care to explain how a company like flurry can acquire device activation information across the world, as there is nothing in the report which details it's sources, so could these stats be completely fake news?
    edited December 2017 croprLukeCage
  • Reply 5 of 39
    saltyzip said:
    Google Pixel phones are only sold in a small number of countries, so it's not surprising their sales numbers globally will very low compared to iPhones.

    Does anyone care to explain how a company like flurry can acquire device activation information across the world, as there is nothing in the report which details it's sources, so could these stats be completely fake news?
    We don’t know .Didnt we all learn this from 2016 election polls?
    watto_cobra
  • Reply 6 of 39
    jungmarkjungmark Posts: 6,489member
    So much for the lackluster response to the X. 
    bb-15SoundJudgmentcornchipwatto_cobra
  • Reply 7 of 39
    saltyzip said:
    Google Pixel phones are only sold in a small number of countries, so it's not surprising their sales numbers globally will very low compared to iPhones.

    It's not about the number of countries but people outside of tech field just don't care for Pixel. Samsung has much more mindshare than Google when it comes to hardware and the majority of their devices sold are still lower cost phone, not premium ones.
    edited December 2017 bb-15watto_cobra
  • Reply 8 of 39
    croprcropr Posts: 679member
    macxpress said:
    Assuming this is true, it just proves yet again that analysts don't have a god damn clue as to what they're talking about and never learn to not trust supply chain data. 
    The recent news from the analysts were about the current supply chain data, which is about devices that will be activated in Q1 2018.  So these are not related to the Xmas figures of Flurry.

    Of course it remains to be seen how accurate the predictions of the analysts will be.  As always their figures must be taken with a grain of salt
  • Reply 9 of 39
    It's useful to compare to last year(same data):

    https://9to5mac.com/2016/12/27/flurry-analytics-2016-apple-leads-holiday-phone-activations/31911814535_8b3ccec30c_o/

    Apple's share of activations stayed the same but Samsung increased by 5% from 21 to 26%.
  • Reply 10 of 39
    Isn’t the headline here that the 6 and 7 had higher activations than the 8 and X? Or is that normal?
    gatorguy78Bandit
  • Reply 11 of 39
    Rayz2016Rayz2016 Posts: 3,179member
    It's useful to compare to last year(same data):

    https://9to5mac.com/2016/12/27/flurry-analytics-2016-apple-leads-holiday-phone-activations/31911814535_8b3ccec30c_o/

    Apple's share of activations stayed the same but Samsung increased by 5% from 21 to 26%.
    By taking share from other Android manufacturers rather than from Apple. 
    watto_cobra
  • Reply 12 of 39
    For those of us not living in either N. America or Europe, Apple provides by far the best customer service options followed by Sony/Samsung and Google support is non existant (as far as well known brands go). For example with repairs, Apple lets you take it in to any Apple authorized reseller worldwide. Sony or Samsung you either go to the store you bought it, or the 1 service center they have in country. Google, as I said is non-existant and you have to depend on whichever grey import store you bought it from.
    bb-15GG1watto_cobra
  • Reply 13 of 39
    Rayz2016Rayz2016 Posts: 3,179member

    Isn’t the headline here that the 6 and 7 had higher activations than the 8 and X? Or is that normal?
    That’s a good question. 

    Is an activation a brand new phone, or an old phone going to a new network? 

    Are a lot of these phones being bought as presents?
    edited December 2017 watto_cobra
  • Reply 14 of 39
    Rayz2016Rayz2016 Posts: 3,179member

    saltyzip said:
    Google Pixel phones are only sold in a small number of countries, so it's not surprising their sales numbers globally will very low compared to iPhones.

    Does anyone care to explain how a company like flurry can acquire device activation information across the world, as there is nothing in the report which details it's sources, so could these stats be completely fake news?
    Flurry appears to be part of the Yahoo network. At a guess I would say that the mobile providers are running their stuff on their activation servers or simply updating the Flurry data through web service calls. When a phone gets activated, its details are passed to Flurry. 

    Charming. 



  • Reply 15 of 39
    Mike WuertheleMike Wuerthele Posts: 1,929administrator
    Rayz2016 said:

    Isn’t the headline here that the 6 and 7 had higher activations than the 8 and X? Or is that normal?
    That’s a good question. 

    Is an activation a brand new phone, or an old phone going to a new network? 

    Are a lot of these phones being bought as presents?
    As per the article and Flurry, the numbers include used, hand-me-down, and new.
    cornchipwatto_cobrabluefire1
  • Reply 16 of 39
    Apple once again leads the industry in smartphone and tablet activations during the week before Christmas, with very strong sales of the iPhone X leading the iPhones released in 2017, with the iPhone 6 and iPhone 7 availability both overseas and as used devices adding to the lead.




    The iPhone X hit 14.7 percent of all activations during the holiday season, according to a report published by Yahoo's Flurry Mobile. Fellow 2016 releases, the iPhone 8 and iPhone 8 Plus came in at 8.1 percent and 8.7 percent respectively, leading to the new iPhone releases encompassing 31.5 percent of all activations.

    The iPhone 7 accounted for 15.1 percent of all iPhone activations, with the iPhone 6 hitting 14.9 percent. Flurry's data includes new and hand-me-down devices, resold used devices. Additionally, the prevalence of older models can be attributed to their affordability outside the U.S., Flurry noted.




    In some countries, like China and India, a new iPhone 8 or iPhone X can be prohibitively expensive, sometimes costing as much or more than someone's monthly salary.

    "The prominence of the iPhone 6 is particularly interesting, as Apple only relaunched that model to resellers in select international markets in the spring of 2017," the report said. "It's apparent that the consumer concern for cost is still significant, as the iPhone 6 is often marketed as the most affordable option in the regions where it is available."

    As with 2016, Apple claimed 44 percent of combined global phone and tablet activations during the week. Chief rival Samsung rose 5 points to 26 percent, keeping smaller rivals like Vivo at bay.

    Google's Pixel phones failed to make a dent on the worldwide level. This is because there are only four models so far, and they haven't captured much "consumer mindshare," Flurry suggested.

    Flurry notes that it measures smart device activations through more than one million mobile apps that use the analytics service that the company provides.
    The actual news here isn’t Apple. They always win and own Christmas for electronics. It’s the 3rd place winner. Americans are starting to love and buy Huawei and Huawei knows how to leverage a price point and the Chinese Supplier channel just as successfully and strategically as Apple. Not nipping at the heels but if I were Samsung I’d be very worried about handsets with exotic Chinese branding that are often more attractive than Apples if not copied outright. And certainly adding Alexa won’t hurt either. You know - the Phone AI that works? 

    The Amazon of Asian handsets. 
  • Reply 17 of 39
    larryalarrya Posts: 461member
    jungmark said:
    So much for the lackluster response to the X. 

    I don't see much here to support your argument.  Basically, in the week before Christmas the activation rate for Apple phones was unchanged between 2016 and 2017, yet we saw the introduction of three new models this year, one of them being the X.  We also saw an activation rate on the X that was lower than that of a 3 year old phone and also lower than last year's model. Granted, there are hand-me-down activations here, so the waters are pretty muddy, but I doubt the 7 is being reactivated as much as the 6.  As far as declaring victory for the X, I wouldn't hang my hat on this report.
    muthuk_vanalingam78Banditshabbaranksmf
  • Reply 18 of 39
    So what is with this article saying how the Pixel had the top activations?

    http://bgr.com/2017/12/27/pixel-2-vs-iphone-x-christmas-sales/

    gatorguycornchip
  • Reply 19 of 39
    Considering how slow my iPhone 6 is these days, I think most people in the developing world would be better off buying a current Chinese phone for the same price.
    muthuk_vanalingamfeudalist
  • Reply 20 of 39
    cornchip said:
    Proving Apple is certainly doomed..
    Claimed absolutely no one ever at any time since the iPod. But keep it up with that strawman, why don't you?
    muthuk_vanalingamgatorguy
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