Tim Cook: iPhone X 'top-selling iPhone every week since it shipped in November'

Posted:
in iPhone edited February 1
In Apple's quarterly earnings statement, Apple CEO Tim Cook declared that since it shipped to customers, the iPhone X was the biggest seller every week, outpacing the iPhone 8 and iPhone 8 Plus through November and December.




Cook's remarks neatly kill the rumors of a poorly-selling iPhone X, and concerns that a premium-priced iPhone would impact Apple's earnings dramatically. An expected "super cycle" has yet to materialize, however.

"We're thrilled to report the biggest quarter in Apple's history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November," Cook said. "We've also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That's an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers."

Cook also noted that the fiscal year 2016 holiday quarter had an additional selling week in the quarter. The top-three selling phones worldwide were the iPhone X, the iPhone 8 Plus, and the iPhone 8.

Clarifying his statement, Cook added during the question and answers session that the iPhone X popularity has continued to the present, and is not just limited to the holiday quarter.




The iPhone 8 and iPhone 8 Plus shipped to customers starting on Sept. 22. Rumors quickly started after the iPhone X commencement of sales on Nov. 2 that the iPhone 8 Plus was more popular than the iPhone 8 was, and manufacturing orders were being shifted to accommodate the balance, and the then stock-limited iPhone X.

The iPhone X pre-order process rapidly progressed to six-week back-orders. However, most if not all of the supply issues were resolved by mid-December, with the device readily found on store shelves the week before Christmas.

Apple doesn't provide breakdowns of sales of each model in its financial reports.




Overall iPhone sales for the holiday quarter, were down 1.2 percent year over year, reaching 77.3 million units, coming short of investor expectations. However, revenue from the iPhone came in higher than Wall Street anticipated, due to the average selling price reaching $796.42 -- a new record.

Comments

  • Reply 1 of 18
    "They said you were dead! They said..." (minute marker 1:13, not sure why the embedded link doesnt honor timestamp)


    edited February 1 watto_cobra
  • Reply 2 of 18
    fallenjtfallenjt Posts: 3,900member
    Thank you, Tim for shutting the fck Wall Street up” stock jumped after your comment to $174!
    edited February 1 jony0watto_cobra
  • Reply 3 of 18
    So glad he’s basically sticking two fingers up at the idiots who reported the false rumours.
    lolliverwatto_cobra
  • Reply 4 of 18
    This quarter was 13 weeks instead of 14 weeks! if you divide quarter sales of 77.3 million iPhones by 13 then multiply by 14 weeks, If the quarter had been 14 weeks like last year. iPhone sales would have reached 83.2 Million! a huge beat!
    lolliverwatto_cobra
  • Reply 5 of 18
    Incidentally, there are some terrific charts on the SixColors.com site which go into great detail on everything in this quarter's earnings report compared to previous quarters over a period of years. These two charts tell the real story:





    edited February 1 Foliololliverwatto_cobra
  • Reply 6 of 18
    So the analyst are seating and can’t paint faces just like Nancy for thier false analysis. Do they still have a job? Oh yes they do, just like that news anchor ...
    watto_cobra
  • Reply 7 of 18
    tzeshantzeshan Posts: 1,720member
    Did Cook explain why he is cutting iPhone X orders in half? And discontinue iPhone X this year? lol Do you remember who said these?  Is it Ming-Chi Kuo? 
    watto_cobra
  • Reply 8 of 18
    FolioFolio Posts: 369member
    Trifecta today with AAPL, GOOGL, and AMZN all reporting.

    Quite amusing Bezo's baby finally reaching $1B plus in profit and Alexa pods selling "tens of millions."

    Isn't $1 B a rounding error for Apple?
    RonnnieO[Deleted User]watto_cobra
  • Reply 9 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    Folio said:
    Trifecta today with AAPL, GOOGL, and AMZN all reporting.

    Quite amusing Bezo's baby finally reaching $1B plus in profit and Alexa pods selling "tens of millions."

    Isn't $1 B a rounding error for Apple?
    $1B is what Tim Cook gropes for under the sofa cushions before racing to catch the bus. 

    watto_cobrafastasleep
  • Reply 10 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    “It won’t sell because of the hideous notch!”

    watto_cobrafastasleep
  • Reply 11 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    “FaceID is bad! This phone will fail and Apple will be forced to go back to TouchID!”

    edited February 2 watto_cobrafastasleep
  • Reply 12 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    “Tim Cook throttled my phone and punched my puppy!”
    watto_cobrafastasleep
  • Reply 13 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    ”This is an anniversary phone! It’s not Apple’s future! Apple will go back to TouchID!”
    watto_cobrafastasleep
  • Reply 14 of 18
    Rayz2016Rayz2016 Posts: 4,036member
    Just some of my favourites from the past few weeks…

    I think this proves that Apple does understand the market better than anyone here. I guess the trick is to look beyond your own personal bias and see the picture as a whole. I certainly didn’t do that; I didn’t think for a minute that the X would be the best selling phone for the quarter. 


    Foliowatto_cobra
  • Reply 15 of 18
    Rayz2016Rayz2016 Posts: 4,036member

    tzeshan said:
    Did Cook explain why he is cutting iPhone X orders in half? And discontinue iPhone X this year? lol Do you remember who said these?  Is it Ming-Chi Kuo? 
    Yes, it was him, but many of the sites misinterpreted what he was guessing at. 
    watto_cobra
  • Reply 16 of 18
    tzeshan said:
    Did Cook explain why he is cutting iPhone X orders in half? And discontinue iPhone X this year? lol Do you remember who said these?  Is it Ming-Chi Kuo? 
    Lol why do people hate Ming-Chi? He's not always right but he's better than the rest.
  • Reply 17 of 18
    macxpressmacxpress Posts: 4,543member
    tzeshan said:
    Did Cook explain why he is cutting iPhone X orders in half? And discontinue iPhone X this year? lol Do you remember who said these?  Is it Ming-Chi Kuo? 
    We go through this topic it seems like after every single holiday season. Apple cuts orders back and people get their panties in a bunch about it. Why would Apple continue making 100 million iPhone X's (and I'm just making numbers up there) when the holiday buying season is over? I'm pretty sure we went through this with iPhone 7, iPhone 6, etc. If I remember correctly, Apple's 2nd quarter is typically its slowest quarter which is the quarter its currently in. So it makes no sense to keep making tons of iPhones and other products so they can sit and rot in a warehouse until inventory is depleted. This is what other companies do just so they can say they "shipped" X number of devices instead of actually reporting on how many they sold, which is different from shipped. 
    watto_cobrafastasleep
  • Reply 18 of 18
    fastasleepfastasleep Posts: 1,728member
    Rayz2016 said:
    Folio said:
    Trifecta today with AAPL, GOOGL, and AMZN all reporting.

    Quite amusing Bezo's baby finally reaching $1B plus in profit and Alexa pods selling "tens of millions."

    Isn't $1 B a rounding error for Apple?
    $1B is what Tim Cook gropes for under the sofa cushions before racing to catch the bus. 

    $1B is what Tim Cook clears from his path with a leaf blower when trying to get from his bedroom to his swimming pool.
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