Jimmy Iovine to step down as Apple Music chief in August, take on consulting role, report ...

Posted:
in General Discussion edited March 21
The music industry luminary, part of Apple since the Beats purchase in 2014, plans to give up day-to-day involvement but will stay with the company.




Jimmy Iovine, who turned 65 earlier this month, will reportedly give up his day-to-day involvement later in 2018 and step into a consulting role, The Wall Street Journal reported Wednesday, citing "people familiar with his plans." Iovine is motivated, the report said, by the timing of the vesting of his Apple shares, and will step away in August.

Back in January, Iovine had denied multiple reports that he was planning to leave Apple.

Iovine, long a major figure in the music industry, cofounded Interscope Records in 1990 and presided over the conglomerate Interscope Geffen A&M while also dabbling in movie production. Along with Dr. Dre, Iovine cofounded Beats Electronics in 2008, helping to bring about a renaissance in the headphone business.

Ever since the sale of Beats to Apple for $3 billion in 2014, Iovine has worked for Apple and helped shepherd the launch of Apple Music. Others who joined Apple in that purchase, including Dr. Dre, Trent Reznor and former CEO Ian Rogers, have since stepped away.

Iovine's change in role, the Journal reported, has a chance to "raise questions about the lasting value of Apple's largest deal at a time when its acquisitions strategy is attracting new interest."

Apple executive Eddy Cue has Apple Music as part of his supervisory oversight.
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Comments

  • Reply 1 of 33
    rfrmacrfrmac Posts: 84member
    Good.
    SpamSandwich
  • Reply 2 of 33
    Rayz2016Rayz2016 Posts: 3,400member
    This is a guess based on his approaching retirement age. The “leaving” story was shot down in flames, so now we’ll try “stepping back”.  If he says he’s not “stepping back” then we’ll give “janitorial role” a try. 
    evilution
  • Reply 3 of 33
    StrangeDaysStrangeDays Posts: 4,368member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    designrrepressthis
  • Reply 4 of 33
    SpamSandwichSpamSandwich Posts: 28,799member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    edited March 21
  • Reply 5 of 33
    mjtomlinmjtomlin Posts: 1,696member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.

    First of all... "allegedly"

    I'm pretty sure, Jimmy Iovine did not sit down and design the interface for the Music app. He probably has NOTHING to do with it. He's not a programmer or UX designer. He's a music executive and producer who knows more about the industry than just about anyone else on the planet. Apple wanted to get serious about pushing back into the music industry, the 3 billion they spent for Beats was worth it, just to get Jimmy on board (and to a lesser extent, Dr. Dre). Their involvement and influence in pop music and pop culture cannot be underestimated. Whether or not you like the headphones or their music, you cannot deny that they are both extremely smart and powerful industry titans.
    gilly33designrStrangeDaysrepressthis
  • Reply 6 of 33
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    mavemufcStrangeDaysyoyo2222repressthisstantheman
  • Reply 7 of 33
    SpamSandwichSpamSandwich Posts: 28,799member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    No, it is not.
  • Reply 8 of 33
    mavemufcmavemufc Posts: 250member
    This makes sense, sort of a semi retirement for him, glad he’ll still be involved a bit, if this is true that is.
    gilly33
  • Reply 9 of 33
    SpamSandwichSpamSandwich Posts: 28,799member
    mjtomlin said:
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.

    First of all... "allegedly"

    I'm pretty sure, Jimmy Iovine did not sit down and design the interface for the Music app. He probably has NOTHING to do with it. He's not a programmer or UX designer. He's a music executive and producer who knows more about the industry than just about anyone else on the planet. Apple wanted to get serious about pushing back into the music industry, the 3 billion they spent for Beats was worth it, just to get Jimmy on board (and to a lesser extent, Dr. Dre). Their involvement and influence in pop music and pop culture cannot be underestimated. Whether or not you like the headphones or their music, you cannot deny that they are both extremely smart and powerful industry titans.
    I don’t put ALL of the blame on Iovine, since I know Trent Reznor also played a part. Presumably Jony Ive also contributed to the stripping away of functionality since he oversees UI design (a bad decision since he himself stated in no uncertain terms that he knew nothing about graphics and UI onstage at a design conference). Iovine was out there going on about ‘whats the most important part of a music app? What’s next!’ (or some such nonsense). Especially on the iPad, the Music app layout is an exercise in wasted space and UI incompetence.
    edited March 21
  • Reply 10 of 33
    I never understood the three billion dollar buy of beats whether for talent or cachet.  

    Music is is not central to my life though it used to be nice to have some background sounds playing.  About three years ago iTunes became unusuable  for me, learning to put up with the changes just was not worth it to me.
    rogifan_new
  • Reply 11 of 33
    Where there is smoke, there is fire. 

    We saw this a little while back, followed by a quick backpedal from Lovine and friends.

    But here it is.

    Lovine can now step back and let Apple get back to making things great again.
  • Reply 12 of 33

    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    Who cares if cook is unhappy. The customers sure are with Lovine turning an area of apple that was formerly streamlined and excellent not a disaster.
  • Reply 13 of 33

    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    It is better now. After the outcry of Lovine's original slaughter of the service. Sure, he didn't design the UI, but he had his input there because he thought of himself as this expert on the way people need to be steered toward their entertainment, rather than, you know, letting them discover and easily choose just what they want. 

    His idea of curation was "oh you like that? That's nice... but here is what you really should listen to...this is what the 'cool people' listen to" and that's basically what the app did, while sporting a confused mess of a UI.
    edited March 21
  • Reply 14 of 33
    designrdesignr Posts: 335member
    It's Iovine not Lovine.
    asdasdmavemufc
  • Reply 15 of 33
    StrangeDaysStrangeDays Posts: 4,368member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    No, it is not.
    I don’t seem to have any problem opening it, browsing today’s playlists, or searching for specific artists. What am I doing wrong?
    yoyo2222fastasleepbshank
  • Reply 16 of 33
    StrangeDaysStrangeDays Posts: 4,368member


    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    Who cares if cook is unhappy. The customers sure are with Lovine turning an area of apple that was formerly streamlined and excellent not a disaster.
    Who is unhappy? Just because some curmudgeons on a techie site say so doesn’t mean anything. Same old story. 
  • Reply 17 of 33
    Bring back Cover Flow! :-(
  • Reply 18 of 33
    StrangeDaysStrangeDays Posts: 4,368member


    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    It is better now. After the outcry of Lovine's original slaughter of the service. Sure, he didn't design the UI, but he had his input there because he thought of himself as this expert on the way people need to be steered toward their entertainment, rather than, you know, letting them discover and easily choose just what they want. 

    His idea of curation was "oh you like that? That's nice... but here is what you really should listen to...this is what the 'cool people' listen to" and that's basically what the app did, while sporting a confused mess of a UI.
    Yeah that sounds like total BS, can you say exactly how the app does that? Mine recommends music based on my library and Likes. Where is this “cool people” option?
    fastasleep
  • Reply 19 of 33
    fastasleepfastasleep Posts: 1,212member
    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Spoiler: Iovine is not a UI/UX designer.
  • Reply 20 of 33
    fastasleepfastasleep Posts: 1,212member


    rfrmac said:
    Good.
    Why? What knowledge do you posses about his performance at Apple working for Cook? Is Cook unhappy with him? In what ways?
    For one thing, the changes to the Music app that he allegedly helped to spearhead have made the app damn near unusable. It’s been dumbed down so much it’s unbelievable.
    Apple Music app is fine!
    It is better now. After the outcry of Lovine's original slaughter of the service. Sure, he didn't design the UI, but he had his input there because he thought of himself as this expert on the way people need to be steered toward their entertainment, rather than, you know, letting them discover and easily choose just what they want. 

    His idea of curation was "oh you like that? That's nice... but here is what you really should listen to...this is what the 'cool people' listen to" and that's basically what the app did, while sporting a confused mess of a UI.
    That's not how it works though. You feed it your likes/dislikes and your existing library and it tries to give you related items that you might like. You know, just like iTunes Genius Playlists have done for years. The more you actively use the like/dislike feature and, you know, actually feed it useful information, the more accurate its suggestions "For You" will be. Or, if you're browsing an artist, the suggestions below that are artists that have been curated as things you might also like based on the artist you're viewing.

    It's like Dalrymple always complaining about how the main featured artists and stuff in there are hip hop and pop and not all the same AC/DC album he's been listening to for 30 years. Ignore the main featured artists if you're not interested in that. 
    StrangeDays
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