Apple's morning show drama switches showrunners after creator leaves project

Posted:
in General Discussion edited April 3
Apple's upcoming morning show drama starring Jennifer Aniston and Reese Witherspoon is expected to get a new showrunner after creator Jay Carson left the project due to "creative differences."




Without citing sources, Variety reports Apple is in the process of closing a deal with industry veteran Kerry Ehrin, who most recently acted as executive producer and showrunner of the Emmy-nominated series "Bates Motel."

Previous reports pegged Carson, supervising producer and political consultant for "House of Cards," as writer and executive producer of the forthcoming series. Carson is no longer attached to the show, according to today's report.

What impact, if any, the shift in showrunners will have on production is unknown.

Based on CNN correspondent Brian Stelter's novel "Top of the Morning: Inside the Cutthroat World of Morning TV," the untitled project is owned by Michael Ellenberg's Media Res, Aniston's Echo Films and Witherspoon's Hello Sunshine banners. Apple picked up the hotly anticipated drama in November as part of its foray into original content.

As part of the deal with Ellenberg, cast and crew are set to film two ten-episode seasons, though not much is known about production schedules or release dates. Once complete, the show is expected to debut as an exclusive on Apple Music.

Apple has made significant investments in its Worldwide Video division over the past year, inking deals and picking up industry executives to lead original programming efforts. Heading up the initiative are former Sony Pictures Television executives Zack Van Amburg and Jamie Erlicht, who joined Apple last June.

The company is reportedly earmarking $1 billion to put toward original programming, a healthy sum but a far cry from the billions laid out by segment competitors like Netflix.

Along with the Aniston/Witherspoon drama, Apple reportedly signed SNL alum Kristen Wiig for a scripted comedy series. Other efforts include a reboot of Steven Spielberg's "Amazing Stories," and a documentary series on unique homes.

Comments

  • Reply 1 of 13
    SpamSandwichSpamSandwich Posts: 29,525member
    I’m sure everything’s fine. All fine now... how are you?
  • Reply 2 of 13
    LatkoLatko Posts: 105member
    I’m sure everything’s fine. All fine now... how are you?
    Sure - Eddy will handle this.
    SpamSandwich
  • Reply 3 of 13
    For all anyone knows, this could be a move that improves the show. It's not like the replacement is inexperienced or hasn't worked on successful TV productions. 
  • Reply 4 of 13
    gutengelgutengel Posts: 80member
    It seems like this new initiative is dying before it starts. Idk why Apple strategy is SO bad when it comes to original content. I've never seen any Car Karaoke nor Planet of the Apps episodes, I don't even know where those live on my phone! The new music videos on the Music app are buried deep in the Music app, hard to find, not promoted nor highlighted. The should use the Marvel strategy of bringing up and coming directors and talent to develop things with a tone they want, but still being high quality, fun and original. And adversities, promoted and push it the right way.
    patchythepirateminicoffeeharry wild
  • Reply 5 of 13
    SpamSandwichSpamSandwich Posts: 29,525member
    gutengel said:
    It seems like this new initiative is dying before it starts. Idk why Apple strategy is SO bad when it comes to original content. I've never seen any Car Karaoke nor Planet of the Apps episodes, I don't even know where those live on my phone! The new music videos on the Music app are buried deep in the Music app, hard to find, not promoted nor highlighted. The should use the Marvel strategy of bringing up and coming directors and talent to develop things with a tone they want, but still being high quality, fun and original. And adversities, promoted and push it the right way.
    IMO, Apple would be better served by using the cover of a separate brand name for their entertainment products. As it is now, they are stuck creating non-controversial dreck that can be found on broadcast TV today. Unless Apple gives creators the ability to compete against Netflix and Amazon without restriction, there’s almost no reason for an Apple service to exist.
    dysamoria
  • Reply 6 of 13
    dysamoriadysamoria Posts: 1,739member
    gutengel said:
    It seems like this new initiative is dying before it starts. Idk why Apple strategy is SO bad when it comes to original content. I've never seen any Car Karaoke nor Planet of the Apps episodes, I don't even know where those live on my phone! The new music videos on the Music app are buried deep in the Music app, hard to find, not promoted nor highlighted. The should use the Marvel strategy of bringing up and coming directors and talent to develop things with a tone they want, but still being high quality, fun and original. And adversities, promoted and push it the right way.
    IMO, Apple would be better served by using the cover of a separate brand name for their entertainment products. As it is now, they are stuck creating non-controversial dreck that can be found on broadcast TV today. Unless Apple gives creators the ability to compete against Netflix and Amazon without restriction, there’s almost no reason for an Apple service to exist.
    Exactly. The same Apple culture that has been blocking autocorrect of certain words (and I'm not even talking about profanity) because they're not "the Apple way", is surely involved in making any original drama content "safe for the whole family" (by cutting out anything remotely human). Even though Jobs is long gone, the culture of extreme control and reality-distortion is still evident in their image presentation.

    Edit: meaning, I doubt there's much creative control on the part of the people they're hiring to create these dramas.
    edited April 4 harry wildSpamSandwich
  • Reply 7 of 13
    dysamoriadysamoria Posts: 1,739member
    Not to mention the stupidity of continuing to diversify while the core products are suffering (I know, I know, nothing at all is wrong with Apple product and everything is perfect; how dare I...).
    SpamSandwich
  • Reply 8 of 13
    foggyhillfoggyhill Posts: 4,725member
    dysamoria said:
    Not to mention the stupidity of continuing to diversify while the core products are suffering (I know, I know, nothing at all is wrong with Apple product and everything is perfect; how dare I...).
    You're not making your point, just taking a shit, like every other "doomer". Yeah, make your actual point and then "dare".

    As for this, the actual producer is Whiterspoons own company and she's the star, so if there were "creative differences" it comes from her not Apple.
    entropys
  • Reply 9 of 13
    fastasleepfastasleep Posts: 1,576member
    dysamoria said:
    Not to mention the stupidity of continuing to diversify while the core products are suffering (I know, I know, nothing at all is wrong with Apple product and everything is perfect; how dare I...).
    Despite the fact that Services are their fastest growing segment. Nice FUD.
  • Reply 10 of 13
    fastasleepfastasleep Posts: 1,576member

    dysamoria said:
    gutengel said:
    It seems like this new initiative is dying before it starts. Idk why Apple strategy is SO bad when it comes to original content. I've never seen any Car Karaoke nor Planet of the Apps episodes, I don't even know where those live on my phone! The new music videos on the Music app are buried deep in the Music app, hard to find, not promoted nor highlighted. The should use the Marvel strategy of bringing up and coming directors and talent to develop things with a tone they want, but still being high quality, fun and original. And adversities, promoted and push it the right way.
    IMO, Apple would be better served by using the cover of a separate brand name for their entertainment products. As it is now, they are stuck creating non-controversial dreck that can be found on broadcast TV today. Unless Apple gives creators the ability to compete against Netflix and Amazon without restriction, there’s almost no reason for an Apple service to exist.
    Exactly. The same Apple culture that has been blocking autocorrect of certain words (and I'm not even talking about profanity) because they're not "the Apple way", is surely involved in making any original drama content "safe for the whole family" (by cutting out anything remotely human). Even though Jobs is long gone, the culture of extreme control and reality-distortion is still evident in their image presentation.

    Edit: meaning, I doubt there's much creative control on the part of the people they're hiring to create these dramas.
    Are you actually "quoting someone" or are you just making stuff up?
  • Reply 11 of 13
    Apple again, is very late in the on demand/streaming channel game.  It against the "big boys" now that has millions of paid subscribers already in place.  Netflix and Amazon dominate!  Then Hulu, YouTube TV along with Sling TV and DirectTVNow.
  • Reply 12 of 13
    foggyhillfoggyhill Posts: 4,725member
    Apple again, is very late in the on demand/streaming channel game.  It against the "big boys" now that has millions of paid subscribers already in place.  Netflix and Amazon dominate!  Then Hulu, YouTube TV along with Sling TV and DirectTVNow.
    Apple owns the distribution channel, information on their clients habits
    and the people with the highest demos and got almost a billions people's payment info on file,, those "big boys" (sic), even Amazon, don't.

    That alone means Apple has one hell of a leg up.
    There is a reason why studios had to get rid of their TV stations and movie theaters in the late 1940s, because it is that much of an advantage.

    People don't give a crap who produces content, they'll consume it whichever way it comes.
    Apple just have to pay the right people and get 1-2 hits and that's it.
    Considering they don't have to have hits to survive, they can even be bolder than most.

    The creative producers (which are not Netflix, Amazon, Hulu, etc) also don't give a crap who gives them money, they'll take the higher offer that gives them enough create leeway and go there.

    In 2 years Apple went from zero to 40M subscribers in music and could easily do the same in video content if they put enough money into it.
    If they do that, they'd be second only to Netflix.

    You act like Amazon, Netflix and the like have decades of producing experience, they've only be there for 3-8 years max and like I said, they're just the money man, not the ones producing the shows.

    Anyone betting against Apple here will sound dumb as always in a few years.

    fastasleep
  • Reply 13 of 13
    fastasleepfastasleep Posts: 1,576member
    foggyhill said:
    Apple again, is very late in the on demand/streaming channel game.  It against the "big boys" now that has millions of paid subscribers already in place.  Netflix and Amazon dominate!  Then Hulu, YouTube TV along with Sling TV and DirectTVNow.
    Apple owns the distribution channel, information on their clients habits
    and the people with the highest demos and got almost a billions people's payment info on file,, those "big boys" (sic), even Amazon, don't.

    That alone means Apple has one hell of a leg up.
    There is a reason why studios had to get rid of their TV stations and movie theaters in the late 1940s, because it is that much of an advantage.

    People don't give a crap who produces content, they'll consume it whichever way it comes.
    Apple just have to pay the right people and get 1-2 hits and that's it.
    Considering they don't have to have hits to survive, they can even be bolder than most.

    The creative producers (which are not Netflix, Amazon, Hulu, etc) also don't give a crap who gives them money, they'll take the higher offer that gives them enough create leeway and go there.

    In 2 years Apple went from zero to 40M subscribers in music and could easily do the same in video content if they put enough money into it.
    If they do that, they'd be second only to Netflix.

    You act like Amazon, Netflix and the like have decades of producing experience, they've only be there for 3-8 years max and like I said, they're just the money man, not the ones producing the shows.

    Anyone betting against Apple here will sound dumb as always in a few years.

    ^^^ THIS. Everyone acts like the execs at Apple are writing scripts and getting behind cameras and Eddy Cue is putting on monster makeup. None of these companies do that. It sounds like Apple is building out some modest studios for some internal production, but the big game is outbidding NF and Amazon and HBO (and Hulu and and and) for other studios' IP. They've already the credit card number of every iTunes/Apple Music/App Store/Apple Pay customer, that barrier isn't even there. Planet of the Apps and the Car Karaoke thing are just dipping their toes to test the waters for execution/logistics. Hell, those PC guys might "just walk in". 
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