Hands-on: Apple's new (PRODUCT)RED iPhone 8

Posted:
in iPhone edited April 14
The (PRODUCT)RED iPhone 8 and 8 Plus adopt a striking new crimson appearance to help support one of Apple's longest running partnerships. We go hands on and take a closer look at the special edition handset.





Apple started pre-orders for the (PRODUCT)RED iPhone on April 10, with units showing up in Apple stores and customer doorsteps today.

There are slight differences between this year's (PRODUCT)RED iPhone 8 and 8 Plus and last year's (PRODUCT)RED iPhone 7 and 7 Plus. Obviously, the back material has changed from aluminum to glass on all the latest iPhones, but the bigger news is the black front fascia.

The (PRODUCT)RED iPhone 7 utilized a white front face, which was so widely criticized it even prompted some to create their own black-on-red version.

This year's red iPhone 8 and 8 Plus have adopted the black front that so many people had yearned for.

Checking out the special edition iPhone, it looks pretty darn sharp. We are huge fans of the vibrant color scheme. It certainly makes a bold statement, and would personally make the decision easy to go caseless.

Those rocking a red iPhone are certainly rarer a sight to see than those with the usual color options.




(PRODUCT)RED models are often released well into a device's life cycle to stoke sales, meaning many have already purchased their iPhone 8 back when it launched last year. If you want the red look but don't want to lay out cash for a new phone, Apple also sells (PRODUCT)RED leather and silicone cases as well, which gives a similar look for a lot less green. (PRODUCT)RED Apple accessories are available at the company's online and brick-and-mortar stores, as well as third-party resellers like Amazon and B&H Photo.

Alongside the iPhone 8 and 8 Plus, Apple also debuted a new (PRODUCT)RED iPhone X leather folio. We got a look at that earlier in the week. While the case is pretty great looking, we would perhaps prefer had Apple released a red iPhone X as well.

It would require a bit more effort on Apple's part to create a (PRODUCT)RED iPhone X variant, as the chassis is stainless steel instead of aluminum. Apple utilizes a different process to color the steel rather than the aluminum, which is anodized.

In 2017 alone, Apple raised over $30 million for the Global Fund, which aims to fight AIDS, tuberculosis, and malaria. In total, Apple has contributed over $160 million through efforts like their (PRODUCT)RED devices and App Store promotions.
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Comments

  • Reply 1 of 25
    It’s stunning.
    watto_cobra
  • Reply 2 of 25
    It’s the same but red... what’s the big deal?
    bluefire1rogifan_new
  • Reply 3 of 25
    mobirdmobird Posts: 72member
    Apple should really have the (PRODUCT)RED phones ready at the introduction of the new iPhone cycle. No telling how many more would be sold at the launch. They obviously are generating a lot of cash for the (PRODUCT)RED program but untold sales are being lost.
    Alex1Nasdasdanantksundaram
  • Reply 4 of 25
    tyler82tyler82 Posts: 669member
    Why does Apple wait so long to release red devices?
    harry wild
  • Reply 5 of 25
    JFC_PAJFC_PA Posts: 147member
    tyler82 said:
    Why does Apple wait so long to release red devices?
    Likely a mid year slight sales boost. 

    Plus if people are on a Product Red cycle it’s still a yearly interval. 
    watto_cobra
  • Reply 6 of 25
    jcs2305jcs2305 Posts: 349member
    pjorlando said:
    It’s the same but red... what’s the big deal?
    https://www.apple.com/product-red/

    Come on ... 
    watto_cobra
  • Reply 7 of 25
    tylersdadtylersdad Posts: 101member
    jcs2305 said:
    pjorlando said:
    It’s the same but red... what’s the big deal?
    https://www.apple.com/product-red/

    Come on ... 
    I think the point he’s trying to make is, it’s a different color. It functions identical to every other iPhone 8 and 8+ with the additional benefit of being able to show other people how socially responsible and progressive you are. 

    So, given that it has identical specs to every other iPhone 8 and 8+ and functions identically to every other iPhone 8 and 8+, why does this product warrant a special hands on article? I mean, it’s not like AI has a hands on article for every color. So why this phone, other than the obvious value signaling going on?
    edited April 13 Alex1Nrandominternetpersonanantksundaram
  • Reply 8 of 25
    supadav03supadav03 Posts: 328member
    It really is a fantastic looking phone. If only there was an X version. 
    harry wildwatto_cobra
  • Reply 9 of 25
    SoliSoli Posts: 6,739member
    JFC_PA said:
    tyler82 said:
    Why does Apple wait so long to release red devices?
    Likely a mid year slight sales boost. 

    Plus if people are on a Product Red cycle it’s still a yearly interval. 
    No way to confirm it, but that’s my guess, too.
    Alex1Nwatto_cobraasdasd
  • Reply 10 of 25
    There is no X product RED cycle!
    watto_cobra
  • Reply 11 of 25
    evilutionevilution Posts: 1,255member
    I would seriously consider an 8+ in red but where it's $799 in the US, it's £799 in the UK. That's equivalent to $1137 and it's too much.
    That's more than the Americans can get the X.
    edited April 14 watto_cobra
  • Reply 12 of 25
    mejsricmejsric Posts: 127member
    tyler82 said:
    Why does Apple wait so long to release red devices?
    its (RED) and portion of its $$$ goes to (RED), imagine at lunching and most $$$ goes to (RED).
    randominternetpersonwatto_cobra
  • Reply 13 of 25
    asdasdasdasd Posts: 4,958member
    mobird said:
    Apple should really have the (PRODUCT)RED phones ready at the introduction of the new iPhone cycle. No telling how many more would be sold at the launch. They obviously are generating a lot of cash for the (PRODUCT)RED program but untold sales are being lost.
    I like it a lot but I buy at the release cycle every two years. So I never get a product red. 
    watto_cobra
  • Reply 14 of 25
    tzeshantzeshan Posts: 1,628member
    evilution said:
    I would seriously consider an 8+ in red but where it's $799 in the US, it's £799 in the UK. That's equivalent to $1137 and it's too much.
    That's more than the Americans can get the X.
    This is a 42% tariff.  Why Trump does not complain UK? 
    watto_cobra
  • Reply 15 of 25
    StrangeDaysStrangeDays Posts: 4,386member
    tyler82 said:
    Why does Apple wait so long to release red devices?
    Priorities. Despite how we think of finished products, they don’t pop off trees fully formed...it takes teams of people running projects to get any new product into existence, even something as simple sounding as a different color. Remember the huge delay launching the white iphone 4? Should have been simple, just a color, right? While I can’t speak to what the tasks are in a coloring project, I have launched products before and know nothing is ever as simple as it sounds. So when launching a brand new product line, priorities say do the basics first. 





    watto_cobra
  • Reply 16 of 25
    SoliSoli Posts: 6,739member
    tyler82 said:
    Why does Apple wait so long to release red devices?
    Priorities. Despite how we think of finished products, they don’t pop off trees fully formed...it takes teams of people running projects to get any new product into existence, even something as simple sounding as a different color. Remember the huge delay launching the white iphone 4? Should have been simple, just a color, right? While I can’t speak to what the tasks are in a coloring project, I have launched products before and know nothing is ever as simple as it sounds. So when launching a brand new product line, priorities say do the basics first. 
    The white iPhone 4 was clearly a technical issue. There was no public delay so we can't know whether they learned their lesson about promising a color that they aren't sure they can deliver by a self-imposed deadline, it's just a way to buoy mid-cycle iPhone sales, or something else. My bet would be be this was planned to stimulate sales mid-cycle, but that's purely an assumption on my part.

    It sure is nice color red, though. I don't think their other (PRODUCT)RED options ever looked this good. I even considered it for a hot minute. I am curious about not coming to the iPhone X, which I believe is a steel casing compared to the aluminum casing of iPhone 8 series.
    edited April 14 watto_cobra
  • Reply 17 of 25
    rogifan_newrogifan_new Posts: 2,613member
    tyler82 said:
    Why does Apple wait so long to release red devices?
    Priorities. Despite how we think of finished products, they don’t pop off trees fully formed...it takes teams of people running projects to get any new product into existence, even something as simple sounding as a different color. Remember the huge delay launching the white iphone 4? Should have been simple, just a color, right? While I can’t speak to what the tasks are in a coloring project, I have launched products before and know nothing is ever as simple as it sounds. So when launching a brand new product line, priorities say do the basics first. 





    Nah. They launch it mid-cycle to freshen up the line and maybe juice sales a bit. Makes sense really.
  • Reply 18 of 25
    jcs2305jcs2305 Posts: 349member
    tylersdad said:
    jcs2305 said:
    pjorlando said:
    It’s the same but red... what’s the big deal?
    https://www.apple.com/product-red/

    Come on ... 
    I think the point he’s trying to make is, it’s a different color. It functions identical to every other iPhone 8 and 8+ with the additional benefit of being able to show other people how socially responsible and progressive you are. 

    So, given that it has identical specs to every other iPhone 8 and 8+ and functions identically to every other iPhone 8 and 8+, why does this product warrant a special hands on article? I mean, it’s not like AI has a hands on article for every color. So why this phone, other than the obvious value signaling going on?
    It’s a beautiful new color mid cycle, for a good cause. Why over think it ?  Having the black front this year is big for some folks.  Are you seriously taking issue with this specific color getting more attention than the launch colors of an iPhone? It’s to show people how socially respnsible you are ? Hahah ok  These are the problems we have ? Seriously ? 
    watto_cobra
  • Reply 19 of 25
    tzeshan said:
    evilution said:
    I would seriously consider an 8+ in red but where it's $799 in the US, it's £799 in the UK. That's equivalent to $1137 and it's too much.
    That's more than the Americans can get the X.
    This is a 42% tariff.  Why Trump does not complain UK? 
    It’s not the tariff. It’s the higher local costs of doing business (labor and distribution costs are much higher in Europe), VAT-inclusive price quotes (US prices are quoted pre-tax), higher costs associated with required recycling of electronic products at the end of life, exchange rate uncertainly, etc. 
    watto_cobra
  • Reply 20 of 25
    tzeshantzeshan Posts: 1,628member
    tzeshan said:
    evilution said:
    I would seriously consider an 8+ in red but where it's $799 in the US, it's £799 in the UK. That's equivalent to $1137 and it's too much.
    That's more than the Americans can get the X.
    This is a 42% tariff.  Why Trump does not complain UK? 
    It’s not the tariff. It’s the higher local costs of doing business (labor and distribution costs are much higher in Europe), VAT-inclusive price quotes (US prices are quoted pre-tax), higher costs associated with required recycling of electronic products at the end of life, exchange rate uncertainly, etc. 
    I am not convinced. Is medium income in UK several times higher than in US? Apple Store in US can sell for $799, why can't Apple Store in UK sell similarly? 
    watto_cobra
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