Huawei trying to beat Apple's iPhone shipments to become second-biggest smartphone company...

Posted:
in iPhone
Apple may lose its second-place spot behind Samsung in the global smartphone market in the future, after Chinese mobile device producer Huawei declared it will attempt to ship 200 million smartphones before the end of 2018.




As of July 18, Huawei has shipped 100 million smartphones, mobile arm chief Richard Yu Chengdong told the South China Morning Post. It is claimed this is the fastest the company has passed the milestone shipments number for a year, with previous instances occurring on December 22 in 2015, October 14 in 2016, and September 12 in 2017.

"As it's only taken just over six months to reach the target this year, we are now aiming for shipments of 200 million units by the end of 2018," claims Yu.

It is noted that the shipment figure is not for one individual smartphone brand, but in fact two. Shipments for both Huawei and Honor, Huawei's budget brand, are used in the calculation. The continuing increase in shipments for Huawei means it is gaining ground on Apple, and if sustained, could outpace the iPhone producer.

According to an IDC report in May, Apple shipped 52.2 million iPhones in the March quarter of 2018, an increase of 3 percent year-on-year, while Samsung shipped 78.2 million units. In the same quarter, Huawei reportedly increased its shipments to 39.3 million units, a 13.8-percent year-on-year increase.

IHS Markit analyst Zaker Li suggests the Huawei and Honor brands are gaining ground in Southeast Asian markets, including India, a region Apple is working hard to capture. Huawei has apparently seen success with both its brands in the country in the second quarter.

Since the second-half of the year is typically when most smartphones are sold, Li believes "It will not be difficult for Huawei to exceed 200 million units of phone shipments, if it has already completed half of that now."

For the full year 2017, IDC data claims Huawei shipped 153.1 million smartphones, while Apple shipped 215.8 million iPhones. Leader Samsung achieved 317.3 million phone shipments across the year. Shipment volumes are in no way an indicator of profit, with Apple continuing to seize the lion's share for many years.
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Comments

  • Reply 1 of 66
    irelandireland Posts: 17,669member
    Second biggest! Meaningless.
    watto_cobrajony0
  • Reply 2 of 66
    Rayz2016Rayz2016 Posts: 4,764member
    Depends on what they mean by “ship”. 

    Theyre either planning to sell sell more than Apple, which is easily done by flogging them for less than it cost to make them; or they can ship more than Apple to create the world’s biggest mobile phone landfill. 
    dewmecornchipwatto_cobra
  • Reply 3 of 66
    frantisekfrantisek Posts: 529member
    Androind producers should be scared of more. Apple not much. P20 Pro camera looks very good.

    And with larger and larger volume they will face similar challenges as Apple does.
    edited July 2018 StrangeDays
  • Reply 4 of 66
    macxpressmacxpress Posts: 4,964member
    Shipping is not selling....Apple could ship 150 Million iPhones every quarter just to satisfy a pissing match if thats what they wanted to do. That doesn't mean they're gonna sell 150 Million iPhones. 
    mike1watto_cobra
  • Reply 5 of 66
    In other news, McDonalds sells more burgers in a year than Morton’s sells steaks.
    mike1jbdragonGabyradarthekatStrangeDayswatto_cobrajony0
  • Reply 6 of 66
    anantksundaramanantksundaram Posts: 19,377member
    Useless statistic. 
    jbdragonStrangeDayswatto_cobrajony0
  • Reply 7 of 66
    smalmsmalm Posts: 656member
    Apple already lost the second place to BKK last year.
    Who cares?
  • Reply 8 of 66
    dewmedewme Posts: 2,152member
    macxpress said:
    Shipping is not selling....Apple could ship 150 Million iPhones every quarter just to satisfy a pissing match if thats what they wanted to do. That doesn't mean they're gonna sell 150 Million iPhones. 
    Yeah, they can stuff the distribution channels like Samsung does and hope carriers can drain it with BOGO deals.
    edited July 2018 cornchipwatto_cobra
  • Reply 9 of 66
    nunzynunzy Posts: 662member
    This is just channel stuffing. Apple sells more. And they make more doing it.

    Sad.
    watto_cobra
  • Reply 10 of 66
    jbdragonjbdragon Posts: 2,170member
    So Huawei is also including Honor, their budget brand in these numbers. As in CHEAPO phones. How many of those are being sold? Have they sold far more of those phones then their higher end Huawei phones?

    Everyone is always so focused on Apple instead of their own phones.
    radarthekatStrangeDayswatto_cobra
  • Reply 11 of 66
    tmaytmay Posts: 3,941member
    jbdragon said:
    So Huawei is also including Honor, their budget brand in these numbers. As in CHEAPO phones. How many of those are being sold? Have they sold far more of those phones then their higher end Huawei phones?

    Everyone is always so focused on Apple instead of their own phones.
    I'm fine with whatever competition that Android OS device makers want to enter into. The faster that they saturate the market with low ASP devices, the faster the race to the bottom, the faster that they will consolidate the market, and Apple will still have steady sales in the range of 200 to 225 million iPhones a year, at much higher ASP's than all of the others, and a continued growing user base from all of those older iPhones in circulation.
    edited July 2018 lkrupplostkiwiwatto_cobra
  • Reply 12 of 66
    BebeBebe Posts: 122member
    This is just bragging rights on the part of Huawei.  
    watto_cobra
  • Reply 13 of 66
    mike1mike1 Posts: 1,923member
    These idiots never learn. Market share without profit is pointless and eventually leads to collapse.
    radarthekatlostkiwiStrangeDayswatto_cobra
  • Reply 14 of 66
    lkrupplkrupp Posts: 7,308member
    I wish we could get past this constant ranking of Apple against other companies. It doesn’t matter if Apple is second, third, fourth, whatever in sales. It also doesn’t matter if Apple is number one in profits. These statistics imply precisely nothing. They are merely talking points to argue about.

    What we as Apple fans, investors, and customers should be interested in is...

    1. Is Apple making products that people like to buy and use? The answer is a resounding YES, regardless of the whining and complaining that goes on here. The truth is that Apple’s products are popular, useful, and built to last.

    2. Are developers supporting the platform? The answer, again, is a resounding YES. Developers are for the most part happy and making good money regardless of what is alleged by the negative element that is always looking for doom and gloom.


    tmayradarthekatlostkiwiStrangeDayswatto_cobra
  • Reply 15 of 66
    gatorguygatorguy Posts: 21,098member
    mike1 said:
    These idiots never learn. Market share without profit is pointless and eventually leads to collapse.
    Makes you wonder how they earned their money to start the companies, or how they ever managed to make a living in the first place. Obviously none of them know anything at all about running a business.  /s
    edited July 2018 muthuk_vanalingam
  • Reply 16 of 66
    StrangeDaysStrangeDays Posts: 8,547member
    Sounds like it’s time for a new fried chicken phone!
    watto_cobra
  • Reply 17 of 66
    StrangeDaysStrangeDays Posts: 8,547member
    gatorguy said:
    mike1 said:
    These idiots never learn. Market share without profit is pointless and eventually leads to collapse.
    Makes you wonder how they earned their money to start the companies, or how they ever managed to make a living in the first place. Obviously none of them know anything at all about running a business.  /s
    Clearly some of them don’t, like those that end up on the chopping block and sold for parts. 
    edited July 2018 watto_cobra
  • Reply 18 of 66
    ireland said:
    Second biggest! Meaningless.
    True. So is the same for Apple - meaningless comparing to Samsung.
  • Reply 19 of 66
    jbdragon said:
    So Huawei is also including Honor, their budget brand in these numbers. As in CHEAPO phones. How many of those are being sold? Have they sold far more of those phones then their higher end Huawei phones?

    Everyone is always so focused on Apple instead of their own phones.
    Quite alot in Europe. Apple in Europe is marginal comparing to Huawei.
    ksec
  • Reply 20 of 66
    macxpress said:
    Shipping is not selling....Apple could ship 150 Million iPhones every quarter just to satisfy a pissing match if thats what they wanted to do. That doesn't mean they're gonna sell 150 Million iPhones. 
    Technically that is true - now show me who stocks them without sale. Any idea how to prove that shipping is not demand in this case?
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