Apple focuses on size with 'Illusion' ad for iPhone XS & XS Max
Apple on Saturday uploaded the first TV-length ad for the iPhone XS and XS Max to YouTube, dubbed "Illusion."
The ad was first seen during Apple's Sept. 12 press event, and features gold versions of the phones against a stark black background with a magic theme. It doesn't delve into any depth about the phones' features however, except to highlight the size of their OLED displays with the slogan "Welcome to the big screens."
While the iPhone XS is the same size as its predecessor, the 5.8-inch iPhone X, the XS Max is Apple's biggest phone ever at 6.5 inches. That's 0.1 inches larger than the Samsung Galaxy Note 9, and 1.4 inches off the size of the iPad mini 4.
The XS is in most respects faster version of the iPhone X, but does have other upgrades like dual-SIM support and significantly improved photography, including better low-light performance and processing enhanced by the A12 processor's upgraded Neural Engine. Owners can even adjust bokeh after a photo was taken.
The XS Max is essentially the same device, simply with an enlarged screen. Preorders for both phones are underway ahead of a Sept. 21 launch.
The ad was first seen during Apple's Sept. 12 press event, and features gold versions of the phones against a stark black background with a magic theme. It doesn't delve into any depth about the phones' features however, except to highlight the size of their OLED displays with the slogan "Welcome to the big screens."
While the iPhone XS is the same size as its predecessor, the 5.8-inch iPhone X, the XS Max is Apple's biggest phone ever at 6.5 inches. That's 0.1 inches larger than the Samsung Galaxy Note 9, and 1.4 inches off the size of the iPad mini 4.
The XS is in most respects faster version of the iPhone X, but does have other upgrades like dual-SIM support and significantly improved photography, including better low-light performance and processing enhanced by the A12 processor's upgraded Neural Engine. Owners can even adjust bokeh after a photo was taken.
The XS Max is essentially the same device, simply with an enlarged screen. Preorders for both phones are underway ahead of a Sept. 21 launch.
Comments
Apple has some interesting fetishes.
I prefer the notes “non-notch” style. That said, it’s alright.
You do know the notch is where the camera, sensors, FaceID, speaker are located right?
Apple didn't "choose" to put the notch in, c'mon use your head.
"Samsung's Note 8/9 is not only aesthetically better but does not rob the user ANY video real estate."
Sigh..... obvious alterior motive aside, you fell for their ads didn't you? The iKnockoff Galaxy series has both a chin and forehead, robbing you of "video real estate".
Your bias and ignorance makes you no different than the paid media morons.
It will also be interesting to see what the margin is between that soap bubble and the notch. How much of a gap did they leave? I am guessing zero, so they could maximize the illusion (apt name for the commercial) that the notch is unobtrusive.
And of course Apple chose to put the notch in in the first place. They could have embedded the sensors in a thin bezel across the top instead of a thicker notch that literally carved out part of the display.
I am with Rrrize — I have bought iPhones since day one, but I’m not buying another unless and until the notch is gone and FaceID with it. They’re both poop.
"If you turn the brightness up, you can clearly see the bezels in Samsung’s pics."
Ah it's the consumers fault for not turning up the brightness to the highest setting. Even after doing so you cannot see the chin and can barely(with some imagination) make out the forehead. But let's criticize Apple instead right?
"This “invisible notch” is obviously not a representation of reality, and it was a deliberate choice by Apple to misrepresent the phone’s face."
Apple never did it before. It's just a nice wallpaper get over it. Apple didn't do it with X either.
"They could have embedded the sensors in a thin bezel across the top instead of a thicker notch that literally carved out part of the display. "
So you guys complain that the notch takes up screen space and then suggest a forehead that takes up more space?
I'm not stupid and most on this site aren't either, you obviously have an agenda against Apple so you twist logic to the point where Apple cannot win and then praise the most successful knockoff based on DIFFERENT logic (completely ignoring the top and bottom bezels on their "bezel-less iKnockofff).
"I have bought iPhones since day one"
Here comes the cliché.....
"but I’m not buying another unless and until the notch is gone and FaceID with it."
Ah so you bought every iPhone with bezels, forehead and chin but suddenly that tiny notch bothers you and is "obtrusive"?
LOL
When I first saw the notch, the location of these items seemed genius and it all clicked. Very clean and Apple.
My question is why does samsung always come up in Apple conversation?
Oh that's right, because it's the only piece of hope from the hundreds of knockoffs.