Market Share Is A Big Deal
Apple is fine, sure but what if they could be more fine. Haha, you know what I mean. Financially Apple is probably pretty darn secure but 3.5% of the market just doesnt look solid.
I dont know if it matters, I dont personally care if it matters, I am sold on one brand of computer (a Mac).
The question is why dont more people buy Macs? I truly do not understand it. Apple consistantly 'Innovates' and people recognize that, it seems. But why, if they recognize innovation, do they not go foreward and purchase a Mac?
One thing is certain, if the next generation processor comes out this year Apple will lock up most of its current users for some time to come.
How is it gaining new users and why isnt it?
I dont know if it matters, I dont personally care if it matters, I am sold on one brand of computer (a Mac).
The question is why dont more people buy Macs? I truly do not understand it. Apple consistantly 'Innovates' and people recognize that, it seems. But why, if they recognize innovation, do they not go foreward and purchase a Mac?
One thing is certain, if the next generation processor comes out this year Apple will lock up most of its current users for some time to come.
How is it gaining new users and why isnt it?
Comments
first, no surprise cost...second, people use what they know. third, not too many places sell Macs. Not too many people even know they exist. Fourth, word of mouth, both about a wintel being good and a mac being bad. fifth, games, sixth compatibility worries. I am sure there are exceptions and even more reasons...these are just the ones that I have heard most often.
[ 01-27-2003: Message edited by: ijerry ]</p>
<strong>"people" are buying macs. consumer marketshare went from about 2% to 4% last year, they are losing ground in education and business.</strong><hr></blockquote>
So, does this mean Apple is gaining overall market share? If so that is great news...with recent product intros they should be IMO.
Most people who don't use Mac's don't even consider them when looking at a new computer. The average computer purchase in 2002 was around $600. Precisely the reason Dell's 2500 series, Gateways low end series, and eMachines are so popular. The question never even includes Mac's. They are too expensive, people consider them obscure, and they would just assume use something they've always used.
- me, " no they dont what reasoning do you have."
-him, " well their slow!"
-me, "just as fast as the computer that you have now"
- him, " uh well there just bad"
some how people think that they are bad, or that fruity artists use them.
Apple is to computers as Porche is to cars, right?
good point, but i think apple would like some chevy/ford business as well.
plus i disagree that people have misconceptions about apple. non tech-savvy people don't care, and people who are, would never rag on apple for it's hardware or applications, they always rag on apple for lack of software, or running speed which was always irrelevant until recently.
<strong>I simply dont understand the misconceptions people have. I think of Apple as the best of breed...great brand name, etc.
</strong><hr></blockquote>
Chris, I hate to tell you this, but not everyone feels the same way that you do about Apple.
respect from Real computer users.
<strong>
Chris, I hate to tell you this, but not everyone feels the same way that you do about Apple.</strong><hr></blockquote>
I know, why not though? <img src="confused.gif" border="0">
This is one of my favorite topics. Lets keep this thread going and see what we can do about it.
Dangerous. Joe Dangerous.
Dangerous. Joe Dangerous.
<strong>"people" are buying macs. consumer marketshare went from about 2% to 4% last year, they are losing ground in education and business.</strong><hr></blockquote>
From apples SEC filings:
Unit sales(millions)
[code]1997 2.874
1998 2.763
1999 3.448
2000 4.558
2001 3.087
2002 3.101</pre><hr></blockquote>
PC unit sales declined in 2001 for the first time in many years, and it was by 1 or 2 percent. So apple marketshare certainly didn't double in 2002. Either that or half the companies and schools ditched apple.
What they need is a low-end computer. And don't say the imac1 is still available. $800 for that is comedy gold.
[ 01-27-2003: Message edited by: xmoger ]</p>
education
business
consumer (home non business users)
the market share of the third (consumer) is what has risen in the last two years...
Market share is a big deal as developers will only produce software titles only if there is a considerable market for it. Apple's dwindling market share will only lead to a software makers exodus in the future and will be detrimental to all mac users.
Just look at how many games are developed for the mac....
Apple need to try and maintain or expand its market share, especially in education. its best and easier to influence young people to buy macs.