iPads & iPhone XR lead in Christmas activations, helping XR catch up to XS in market share...

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iPad activations surged the most among all phones and tablets during the Christmas holiday, dominating the top four spots -- fifth place being taken by another Apple product, the iPhone XR, according to new analytics data.

Keynote on Apple's 2018 iPad


Leading the pack was the 2018 "budget" iPad, which saw activations rise 219 percent versus the previous three weeks, Localytics said. This was fueled by deals at retailers like Amazon, Target, and Walmart, which took $100 off 32-gigabyte models and $80 off 128-gigabyte configurations. Apple normally charges $329 and $429 respectively.

Some stores also offered cuts for new 11-inch and 12.9-inch iPad Pros, which saw their activations jump 125 and 99 percent. Those discounts likely had a mild effect, given that even a 64-gigabyte 11-inch Pro was at least $759, $10 more than an iPhone XR. Pros typically start at $799.




The 12.9-inch Pro was surpassed by the iPad mini 4, despite the latter being over three years old, and at $399 (from Apple) actually more expensive than the entry-level budget iPad. That price does include 128 gigabytes of storage though, and third-party retailers have been selling it for less.

iPhone XR activations increased 88 percent, Apple's greatest surge in Christmas iPhone adoptions during the past three years. Localytics did note that the XR only began shipping October, whereas the XS and XS Max arrived a month earlier.




The XR's share of the overall iPhone market grew to 1.83 percent. That's modestly close to the 2.33 percent controlled by the XS, if still distant of the XS Max's 3.15 percent.




The last time iPads topped Christmas activations was in 2016. 2017 was led by Google's Pixel 2 and Pixel 2 XL, with the iPhone X, 8, and 8 Plus filling out the top five.

Comments

  • Reply 1 of 12
    jdgazjdgaz Posts: 341member
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    StrangeDayswatto_cobra
  • Reply 2 of 12
    jimh2jimh2 Posts: 105member
    jdgaz said:
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    I have to agree with this principle. Phones cost enough money that getting a new one every year does not make sense for most. Three years out its about $350/year which works out to about $30/month.
    watto_cobra
  • Reply 3 of 12
    With the discounts that I got from Sprint and Costco, my 4 XRs average about $500 - totally affordable for a 2-3 year investment.
    AppleExposedwatto_cobra
  • Reply 4 of 12
    larz2112larz2112 Posts: 248member
    jdgaz said:
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    In my opinion the current iPhone X phones are too expensive. The only reason I decided to replace my iPhone 5s was because Fry's was offering $200 off an iPhone Xr 128GB, which brought the price to $600, which is pretty much my ceiling. My 5s was getting pretty long in the tooth, and relatively slow, but I wasn't about to pay $800-1,000 for a new smart phone. For me it really wasn't about being able to afford it, but more about not wanting to feel like a sucker.
    avon b7muthuk_vanalingam
  • Reply 5 of 12
    FolioFolio Posts: 472member
    Discounting becomes more important strategy going forward with maturing smartphones. Fortunately what will become evident soon is Apple in best position given 1. Differentiation with scale and messenging and 2. Ability to offset discounts later by services and 3. cross- selling watches, iPads AirPods, etc etc
    watto_cobra
  • Reply 6 of 12
    FolioFolio Posts: 472member
    Those iPad sales are exciting. Anyone have thoughts on iPad as a gateway? If Android phone user buys an iPad, or if person gets one at work... how likely to convert to iPhone and ecosystem?
    watto_cobra
  • Reply 7 of 12
    StrangeDaysStrangeDays Posts: 6,747member
    I’m on my X from last year, but yesterday we hit the Apple Store and upgraded my SO from an 6s to the Xr. We’ll get $200 for the 6s, which seemed as much or more than the ebay auctions closing that I saw. That makes the original 6s purchase even cheaper, with 3 years of use. Great.

    The new iPad Pro is amazing to hold, so light and thin, it’s great. On the list for someday. 
    watto_cobra
  • Reply 8 of 12
    JFC_PAJFC_PA Posts: 284member
    Phone costs, even iPhones, are dwarfed by the hiusehold’s service costs under many circumstances. 

    Then theres the Apple program where this year’s upgrade is costing me an additional $5 per month.....
    watto_cobra
  • Reply 9 of 12
    AppleExposedAppleExposed Posts: 584unconfirmed, member
    larz2112 said:
    jdgaz said:
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    In my opinion the current iPhone X phones are too expensive. The only reason I decided to replace my iPhone 5s was because Fry's was offering $200 off an iPhone Xr 128GB, which brought the price to $600, which is pretty much my ceiling. My 5s was getting pretty long in the tooth, and relatively slow, but I wasn't about to pay $800-1,000 for a new smart phone. For me it really wasn't about being able to afford it, but more about not wanting to feel like a sucker.
    You're reading too much anti-Apple BS.

    The current models are no more expensive than last years. 
    watto_cobra
  • Reply 10 of 12
    sirlance99sirlance99 Posts: 1,116member
    larz2112 said:
    jdgaz said:
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    In my opinion the current iPhone X phones are too expensive. The only reason I decided to replace my iPhone 5s was because Fry's was offering $200 off an iPhone Xr 128GB, which brought the price to $600, which is pretty much my ceiling. My 5s was getting pretty long in the tooth, and relatively slow, but I wasn't about to pay $800-1,000 for a new smart phone. For me it really wasn't about being able to afford it, but more about not wanting to feel like a sucker.
    You're reading too much anti-Apple BS.

    The current models are no more expensive than last years. 
    Are you on drugs?
    microbemuthuk_vanalingam
  • Reply 11 of 12
    canukstormcanukstorm Posts: 1,793member
    larz2112 said:
    jdgaz said:
    And todays USA Today stuffed into our local paper says the iPhone is too expensive. I think most see through this malarky. Current generation phones are a 4-5 year investment. At that rate they are still pretty affordable.
    In my opinion the current iPhone X phones are too expensive. The only reason I decided to replace my iPhone 5s was because Fry's was offering $200 off an iPhone Xr 128GB, which brought the price to $600, which is pretty much my ceiling. My 5s was getting pretty long in the tooth, and relatively slow, but I wasn't about to pay $800-1,000 for a new smart phone. For me it really wasn't about being able to afford it, but more about not wanting to feel like a sucker.
    You're reading too much anti-Apple BS.

    The current models are no more expensive than last years. 
    Are you on drugs?
    He's right. The starting price of the XS is exactly the same as last year's X.  The starting price of the XR is $50 cheaper than the $799 starting price of the 8 Plus last year.
    watto_cobra
  • Reply 12 of 12
    chasmchasm Posts: 1,146member
    I think -- pure speculation on my part -- that Apple feels confident now that iOS will stay well ahead of the competition (which, given that almost no Android smartphones ship with, or will ever go beyond if they're lucky enough to get a major upgrade ever, the current version v9 Pie) and the company can "afford" to have consumers holding on to their iPhones for a longer period of time.

    In addition to being environmentally sound, not being so hardware-focused means that users will be pointed to -- and rely on -- services more for "new tricks" as they keep their iPhones for 3-4 years, and services are much more profitable than hardware. This is, I think, Apple's answer to the end of subsidies, and over the long term it is a very good answer (credit to Google for thinking of it first, but minus points for basing their services on spyware datamining).

    While I am about to upgrade my iPhone 6s (finally) later this year, it has served me extremely well and is still in great shape, and will be 3.5 years old when I replace it -- and the nice thing is that I don't have to replace it. I'm upgrading strictly for esoteric reasons (aka portrait mode and animoji) rather than need, and if a sudden expense waylays my plan, I can easily see myself holding onto this 6s till September to see what entices me. It does everything I need it to do, very well (one low-cost battery replacement later, of course).

    I see a LOT of people with 6s and even 5s iPhones around still (much more beaten up than mine) and when I query them, most seem to be only just now thinking about an upgrade for maybe next Christmas. I can only imagine that many iPhone 8 or X owners won't be seriously shopping until the fall of 2020.

    Given the almost-certain coming recession, Apple timed this rollout of "phones you don't have to trash after two years" just right IMO -- plus the strong OS, battery, and other support Apple gives its iPhones over four to five years makes this shift actually a factor that I think will result in even more Android switchers, since I suspect the majority of Android users would jump ship if they were sure their investment in a premium smartphone would result in them still having it three, four, even five years later.

    In that context, the latest iPhones seem much more affordable to me* than the various models I swapped out every two years like clockwork previously.

    * And countries that still have subsidies and contracts -- well you're getting the best of both worlds aren't you?
    watto_cobra
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