Apple falls from first to 17th place on Fast Company's 'Most Innovative' list

Posted:
in General Discussion edited February 21
A year after taking the top spot on business magazine Fast Company's list of the "World's 50 Most Innovative Companies" in the world, Apple has fallen to 17th place behind both established corporations and fresh startups.

A12 Bionic
Apple SVP of Worldwide Marketing Phil Schiller introduces the A12 Bionic in September 2018.


Published on Wednesday, Fast Company's annual list puts Apple in the No. 17 spot for its advancements in chip design. An accompanying explainer points to the A12 Bionic system-on-chip, which features 6.9 billion transistors in a unique package tailored for efficient processing of artificial intelligence, augmented reality and photography tasks.

"Apple's most impressive new product of 2018 wasn't a phone or a tablet, but a chip: the A12 Bionic," writes Harry McCracken, Technology Editor at Fast Company. "At a time when it remains tougher than ever to induce consumers to upgrade, as proven by Apple's surprise January move to cut revenue guidance on sluggish iPhone sales, the innovative chip design positions the company to create a whole new generation of irresistible experiences."

Released with iPhone XS last year, the A12 Bionic is built on a 7 nanometer process, allowing for an extremely dense six-core design. According to Apple, the A12's two high performance cores are 15 percent faster than 2017's A11 Bionic, but consume 40 percent less power, while four efficiency consume 50 percent less energy.

Benchmarks bear out Apple's claims, with tests showing markedly increased performance that rivals some desktop CPUs.

Above Apple in Fast Company's rankings are established corporations including The Walt Disney Company, the National Basketball Association and Target, which are respectively recognized for delving into the streaming business, creating an esports league and creating lucrative in-house brands. Tech companies like Alibaba, Square, Twitch, Shopify, AnchorFree and Peloton also placed ahead of the iPhone maker.

First and second on the list are China's Meituan Dianping and Singapore-based Grab, so-called "transactional super apps" that connect millions of people through a collection of lifestyle products and services.

Apple took the first spot last year on the back of an "ambitious" approach to hardware and software engineering. The company's A-series processors were also cited as a positive, as were initiatives like CareKit, Apple Music and AI.
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Comments

  • Reply 1 of 30
    Joke. Several at the top on the list are all copying other breakthroughs.
    racerhomie3cat52AppleExposedcornchiplolliverjony0
  • Reply 2 of 30
    No worry, though. It's just someone else's opinion.
    SpamSandwichgilly33lolliverjony0
  • Reply 3 of 30
    Meh.
    igmxcornchip
  • Reply 4 of 30
    sflocalsflocal Posts: 4,425member
    And meanwhile, Apple will make more money this year than all the 16 companies above it combined.

    Yeah... this ranking matters... /s
    baconstangracerhomie3igmxlkruppcat52AppleExposedgilly33lolliver
  • Reply 5 of 30
    ivanhivanh Posts: 287member
    NO recovery within 3 years.
  • Reply 6 of 30
    lol, apps, food and clothing is not that innovative. Cramming as much tech as they do into something that fits in your pocket so those apps can actually work, that’s innovation. 
    edited February 21 racerhomie3igmxbrometheuscat52AppleExposedlolliverbaconstangjony0
  • Reply 7 of 30
    Domino's is #19!  What did they do?  Improve the flavor of their boxes?
    beowulfschmidtcornchipjony0
  • Reply 8 of 30
    Apple at 17 is fair. Iterative improvements shouldn’t  count for innovation. 

    Tesla, Google, Amazon have to be top 5. 
    indieshack
  • Reply 9 of 30
    Look at all these people here saying the ranking doesn’t matter. They’re the one who would have applauded the list if they’d ended up #1

    Ofcourse lists are just lists. There are more companies who innovate. Stop defending one specific company...
    mikethemartianavon b7indieshack
  • Reply 10 of 30
    "sluggish iPhone sales"

    Yeah, so a bit of a drop from record sales equals sluggish. Also, FastCompany. Hahaahaaaaaaaaaaaaa 
    whatever.
    igmxlolliverbaconstang
  • Reply 11 of 30
    Just because Apple makes complicated tech look simple, people feel like it’s small change. AirPods have W1 ,iPhone has A12 (faster than the Snap 855) ,iPhone X has the TrueDepth camera (still no one else has put in a mainstream phone) almost 1.5 year later.
    Other companies have innovations too. But putting apple in the 17th place is utterly ignorant.
    brometheuslolliver
  • Reply 12 of 30
    Apple hasn't done anything interesting in the past 10 years. What happened to the Macs in the past 10 years? What happened to the iPhones in the past 10 years? What's new with the iPads? Nothing really. Where is the specs bumped affordable Mac mini? Where is the gimmick-free (no touchbar), affordable 15" MacBook Pro? And what's happening on the software side? Anything interesting? Not really. Apple used to be a tech company. Now they are just an iPhone company. Trying to squeeze what they still can from the iPhones... We used to get excited about Apple keynotes. There was always something new, something interesting that Steve Jobs introduced. What do we get these days from Apple? Emojis. With a price hike. How original.
    indieshack
  • Reply 13 of 30
    Why is Grab in 2nd place? They're a horrible company that uses political connections in Southeast Asia to maintain their monopoly. 🤦🏻‍♂️
  • Reply 14 of 30
    Joke. Several at the top on the list are all copying other breakthroughs.
    Agreed....Alibaba is just a knock off of Amazon. They are not enovator but improvement creators of the existing technology...
    lolliver
  • Reply 15 of 30
    crowleycrowley Posts: 5,736member
    Kuyangkoh said:
    Joke. Several at the top on the list are all copying other breakthroughs.
    Agreed....Alibaba is just a knock off of Amazon. They are not enovator but improvement creators of the existing technology...
    As I understand it Alibaba's business model is more focussed on business to business commerce than Amazons.  They're not really that similar.
  • Reply 16 of 30
    tomasulu said:
    Apple at 17 is fair. Iterative improvements shouldn’t  count for innovation. 

    Tesla, Google, Amazon have to be top 5. 

    They ( Tesla, Amazon, Google )  aren't in the top 5. You could have just hit the link in the article and looked at the list yourself, instead of rushing to make a comment that doesn't make sense.

    The NBA is # 3 and the Walt Disney Company is at #4... So this list is confusing at best in my opinion.


    racerhomie3lolliverbaconstang
  • Reply 17 of 30
    dombi said:
    Apple hasn't done anything interesting in the past 10 years. What happened to the Macs in the past 10 years? What happened to the iPhones in the past 10 years? What's new with the iPads? Nothing really. Where is the specs bumped affordable Mac mini? Where is the gimmick-free (no touchbar), affordable 15" MacBook Pro? And what's happening on the software side? Anything interesting? Not really. Apple used to be a tech company. Now they are just an iPhone company. Trying to squeeze what they still can from the iPhones... We used to get excited about Apple keynotes. There was always something new, something interesting that Steve Jobs introduced. What do we get these days from Apple? Emojis. With a price hike. How original.
    Here we go again another person that decides to spout off using this silly list as a jump off.. haha wow




    lolliverfastasleep
  • Reply 18 of 30
    gatorguygatorguy Posts: 20,030member
    sflocal said:
    And meanwhile, Apple will make more money this year than all the 16 companies above it combined.

    Yeah... this ranking matters... /s
    A typical consumer cares less about how much profit a company is making on them and more about "the magic". I certainly don't like being reminded how gullible I am when it comes to tech and the excessive (IMO) profits some companies realize from selling it to me. If you're not a serious investor in them why cheer-lead "PROFIT!"?

    FWIW Apple did come in at #1 in consumer electronics. Better now? 
    https://www.fastcompany.com/most-innovative-companies/2019/sectors/consumer-electronics
    edited February 21
  • Reply 19 of 30
    Sure Apple may not be most innovative company in the world, but this “list” is total garbage. Half the companies on this list will be out of business by next year.
  • Reply 20 of 30
    lkrupplkrupp Posts: 6,706member
    tomasulu said:
    Apple at 17 is fair. Iterative improvements shouldn’t  count for innovation. 

    Tesla, Google, Amazon have to be top 5. 
    Tesla, Google, Amazon, Samsung, Microsoft, Huawei, Xiaomi do not appear on the list at all. Of the tech companies regularly discussed here as superior to Apple in innovation none of them are on the list but Apple. Are you ready to declare this list garbage now?
    edited February 21 lolliver
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