Apple shipped 9.2M Apple Watch units in Q4 2018 to capture half of market, report says

Posted:
in Apple Watch edited February 27
Fresh statistics from research firm Strategy Analytics show Apple retained its position as the clear leader in the smartwatch sector, with Apple Watch capturing 51 percent of the market during the fourth quarter of 2018.

Apple Watch Marketshare


According to Strategy Analytics estimates released on Wednesday, Apple shipped 9.2 million Apple Watch units worldwide in the last calendar quarter of 2018, up 18 percent from 7.8 million units in the year-ago quarter. Whole year shipments totaled 22.5 million units, good enough for a 50 percent take of the market on an annual basis.

While Apple's cut of the global smartwatch market slipped from 67 percent to 51 percent year-over-year, the company's performance puts it far ahead of its closest competitor, Samsung.

"Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year," said Neil Mawston, executive director at Strategy Analytics.

Samsung grew its piece of the pie during quarter four, shipping 2.4 million units for a 13.2 percent share of the market. The company shipped some 600,000 units over the same period in 2017. Samsung ended 2018 with an 11.8 percent marketshare on 5.3 million units shipped.

Industry stalwart Fitbit fell to third place in the fourth quarter of 2018, trailing Samsung's quarterly performance by roughly 100,000 units. The firm managed to boost shipments from 500,000 units to 5.5 million units on the year, putting it in second place with a 12.2 percent marketshare.

Garmin trailed the pack with 1.1 million units shipped in the fourth quarter, up from 700,000 units in 2017. The company ended 2018 with 3.2 million units shipped for a 7.1 percent share of the market.

Overall, the global smartwatch market grew 52 percent on a record 18 million units shipped, Strategy Analytics estimates.

Today's report lines up with recent figures from NDP, which pegged Apple as the clear leader in the burgeoning wearables segment.

Apple last September launched its latest Apple Watch version in the Apple Watch Series 4. Compared to prior Apple Watch models, the Series 4 boasts a larger edge-to-edge OLED display, slimmer chassis and all-new health monitoring capabilities including fall detection and a built-in ECG.

While Apple does not break out Apple Watch sales figures, CEO Tim Cook shed some light on the wearable's performance during an investor conference call in January.

"[I]f you take AirPods and the Watch separately, and you sort of back these up and align it to the launch date of iPod, as well, where all of them have a comparable amount of time, you would find that each one independently is four to six times ahead of where iPod was at a comparable period of time," Cook said at the time.
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Comments

  • Reply 1 of 17
    RhythmagicRhythmagic Posts: 43unconfirmed, member
    Thanks engineer team 💪 Francules 🍎❤️ Study. 
    watto_cobra
  • Reply 2 of 17
    tjwolftjwolf Posts: 293member
    I don’t know why anybody should bother reading these articles - how do we know “Strategy Analytics” didn’t completely make these numbers up?  Nowhere even an explanation about how they arrived at these estimates!  Apple has never published any numbers on the watch - since 2015, not a single #.  Yet Strateg Analytics knows how many watches Apple sold last quarter.  Me thinks not!
    chasmwatto_cobra
  • Reply 3 of 17
    jungmarkjungmark Posts: 6,709member
    Fake news. Apple doesn’t play the market share game. In addition, are they including Fitbit fitness trackers?
    watto_cobra
  • Reply 4 of 17
    qwweraqwwera Posts: 278member
    I think Samsung will do well with its newest wearable with oxygen sensor.
  • Reply 5 of 17
    jungmark said:
    Fake news. Apple doesn’t play the market share game. In addition, are they including Fitbit fitness trackers?
    If you clicked on the estimate link you'd have your answer. Each vendor's total shipments are listed.
  • Reply 6 of 17
    knowitallknowitall Posts: 1,421member
    "Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year," 
    Eh?
    watto_cobra
  • Reply 7 of 17
    eriamjheriamjh Posts: 1,138member
    Calling everything fake news is getting old.   
    beowulfschmidtsteveau
  • Reply 8 of 17
    eriamjh said:
    Calling everything fake news is getting old.   
    Fine. Rampant speculation that masquerades as journalism is getting old. 
    saudawgwatto_cobra
  • Reply 9 of 17
    MacProMacPro Posts: 18,359member
    qwwera said:
    I think Samsung will do well with its newest wearable with oxygen sensor.
    They'd be better off adding a lie detector in this day and age.
    watto_cobra
  • Reply 10 of 17
    dws-2dws-2 Posts: 238member
    I love that the smartwatch market is expanding. I'm also not surprised that Samsung's shipments are increasing. Half of the people in the U.S. have Android phones, and I would expect that they're beginning to see how great smartwatches can be. 

    I have an Apple Watch, and I love it. It reminds me of the early days of the iPhone when Apple's technology and user experience was far, far ahead of anything on Android. Slowly non-Apple people started to see the benefit of touchscreens instead of keyboards, but for a while there, Apple's products were much, much better. (They're still better, but the lead is much smaller than it once was.) Right now, that's where the watch is for Apple. The processor power on watches is much more important than on phones at this point, and Apple's watch processor lead is gigantic. Also, Android watches are still using the old-fashioned circular shape, and people are just beginning to see that a rectangular shape allows much better interaction. (I will admit, that I still prefer the circular shape, but fashion changes, and I don't wear the same clothing style I did in high school because I change with the times.)
    watto_cobra
  • Reply 11 of 17
    AppleExposedAppleExposed Posts: 1,404unconfirmed, member
    Can't be right. How many of those shipped spyware devices are selling compared to Apple Watch?

    jungmark said:
    Fake news. Apple doesn’t play the market share game. In addition, are they including Fitbit fitness trackers?

    Bet your ass they'll throw everything in there to make Apple look bad. Like how 1,000 knockoff vendors are outselling iPhone. How Homepod is a failure against free spy speakers.

    dws-2 said:
    I love that the smartwatch market is expanding. I'm also not surprised that Samsung's shipments are increasing. Half of the people in the U.S. have Android phones, and I would expect that they're beginning to see how great smartwatches can be. 

    I have an Apple Watch, and I love it. It reminds me of the early days of the iPhone when Apple's technology and user experience was far, far ahead of anything on Android. Slowly non-Apple people started to see the benefit of touchscreens instead of keyboards, but for a while there, Apple's products were much, much better. (They're still better, but the lead is much smaller than it once was.) Right now, that's where the watch is for Apple. The processor power on watches is much more important than on phones at this point, and Apple's watch processor lead is gigantic. Also, Android watches are still using the old-fashioned circular shape, and people are just beginning to see that a rectangular shape allows much better interaction. (I will admit, that I still prefer the circular shape, but fashion changes, and I don't wear the same clothing style I did in high school because I change with the times.)

    No, android users don't like spending money. That's where the problem lies. Don't expect these people who got their iKnockoff for free or 200 bucks to go out and buy an accompanying watch for $200.
  • Reply 12 of 17
    qwwera said:
    I think Samsung will do well with its newest wearable with oxygen sensor.
    Here's how it works -- if the wearer is wearing the Samsung device, we can conclude they aren't taking in oxygen. 
    AppleExposedwatto_cobra
  • Reply 13 of 17
    I work in the medical field and see a lot of people (patients) at work and I think I have come across 1 person with a Samsung watch. A couple of Fitbits, but a truckload of Apple watches and the numbers are steadily on the rise.

    I am on my 3rd- the current (4th) generation. My only complaint is that if you sleep with it on you can wake up to an open Apple Watch that has changed stuff. This morning I woke up and my house was cooler than normal- the Homekit app was open on the watch and had turned my Ecobee thermostat down. Elastic sleeves on jackets can also do stuff.
    edited February 28
  • Reply 14 of 17
    Still rock'n the series 0. Mostly for time, temp, and running. Trying really hard to close circles for fitness.

    Sorry, would love to have the latest version, but I'll be damned if I'm going to give Cell companies another $10/mo. and $499 is too much! :)

    best.
  • Reply 15 of 17
    Given that Apple isn't breaking out their sales there's no way for this company to do anything more than a rough guess of their sales. Everyone in our family of four has an Apple watch now, my mom, sister and I got watches when the Series 1 & 2 launched, and my sister just replaced her 2 with a 4, so Dad got a hand me down series 2. (Mom originally wanted the bigger watch so he's got one that doesn't look silly on his wrist.) I think it's worth noting that none of Apple's competitors are doing anywhere near their numbers even in these rough estimates. It's also worth noting that the top three vendors aren't using WearOS.
    watto_cobra
  • Reply 16 of 17
    StrangeDaysStrangeDays Posts: 8,304member
    Still rock'n the series 0. Mostly for time, temp, and running. Trying really hard to close circles for fitness.

    Sorry, would love to have the latest version, but I'll be damned if I'm going to give Cell companies another $10/mo. and $499 is too much! :)

    best.
    You're confused, you don't have to buy the cellular model, or sign up for cellular service even if you do. The top-tier AW4 starts at $399.
    watto_cobra
  • Reply 17 of 17
    eriamjheriamjh Posts: 1,138member
    hexclock said: 
    Fine. Rampant speculation that masquerades as journalism is getting old. 
    Thank you.   

    Speculation isn’t news.   Rumors aren’t news.  Clickbait isn’t news.  

    Journalism is reporting information.   If the information source isn’t vetted, it’s the journalists fault for slacking in their duty to readers not to jump on everything.   

    /rant
    watto_cobra
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