I hope it's true, but I see no reason to believe that we're still not their product.
Funny!
But in actuality "you" were never the product to begin with. The ads they place are the product, and the anonymized "you" goes into the nuts and bolts that make those ads more valuable than traditional print ads... supposedly more valuable anyway.
Google does not make any personal information available to any advertisers, companies that include Apple to Zippo. Google ads don't target people, they rely on advertising ID's dumped in big ol' baskets of similar depersonalized ID's. The real you was never sold.
Sure, but the rancher also doesn’t tell the vendor the life history of the beef they sell them. That doesn’t mean the cattle isn’t the product.
Agree, but in the case of Google you aren't the product being sold. You never were. Google sells ad placement and not data or people.
Would you claim Apple sells iOS, that it's "the product"? It isn't and they don't, but it makes every mobile Apple product more valuable because of its inclusion. In the same sense the anonymized basket of "you's" makes Google's ad product more valuable. Both are necessary components for their successful (obviously) business plans, but that are never sold, shared or out of the company's control. Neither of them are products.
I hope it's true, but I see no reason to believe that we're still not their product.
Funny!
But in actuality "you" were never the product to begin with. The ads they place are the product, and the anonymized "you" goes into the nuts and bolts that make those ads more valuable than traditional print ads... supposedly more valuable anyway.
Google does not make any personal information available to any advertisers, companies that include Apple to Zippo. Google ads don't target people, they rely on advertising ID's dumped in big ol' baskets of similar depersonalized ID's. The real you was never sold.
Sure, but the rancher also doesn’t tell the vendor the life history of the beef they sell them. That doesn’t mean the cattle isn’t the product.
Agree, but in the case of Google you aren't the product being sold. You never were. Google sells ad placement and not data or people.
Would you claim Apple sells iOS, that it's "the product"? It isn't and they don't, but it makes every mobile Apple product more valuable because of its inclusion. In the same sense the anonymized basket of "you's" makes Google's ad product more valuable. Both are necessary components for their successful (obviously) business plans, but that are never sold, shared or out of the company's control. Neither of them are products.
Nope. We are still the product. Ads are sold to agencies by way of promising targeted eyes... which are us. It’s the ads and the promise of eyes seeing those ads. That makes us part of the product.
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Would you claim Apple sells iOS, that it's "the product"? It isn't and they don't, but it makes every mobile Apple product more valuable because of its inclusion. In the same sense the anonymized basket of "you's" makes Google's ad product more valuable. Both are necessary components for their successful (obviously) business plans, but that are never sold, shared or out of the company's control. Neither of them are products.
Google will always be Google.
My neighbor who is a car thief told me he's no longer stealing car parts and offered to fix my perfectly running car.
So I'll definitely take his offer!