Apple's latest iPhone privacy ad touts iMessage encryption

Posted:
in General Discussion edited May 10
Apple on Friday published a third installment to an ad series focusing on iPhone privacy, with the latest commercial throwing a spotlight on the company's end-to-end encrypted iMessage platform.

iPhone


The ad posted to Apple's YouTube page, titled "Inside Joke," centers around a woman reading an iMessage conversation on her iPhone XR. Echoing the privacy theme, viewers are not privy to the contents of the conversation which, judging by the woman's reaction, is immensely humorous.

A majority of the minute-long spot consists of a single uninterrupted shot of the iPhone owner reading incoming texts. Each new message is funnier than the last and what begins as a chuckle soon turns into hysterical laughter.

The ad cuts to a wide shot, showing the woman in a salon getting a pedicure with other customers and staff nearby. A closing shot puts iPhone XR front and center as the woman continues to cackle.

A tagline reads, "iMessage encrypts your conversations [b]ecause not everyone needs to be in on the joke," and is followed by the campaign's slogan, "Privacy. That's iPhone."





Friday's commercial is the third in a series touting iPhone's various privacy features. The first debuted in March and served as a general introduction to Apple's new iPhone advertising thrust. A second spot, also aired in March, highlighted anti-ad tracking measures in Safari.

Apple's campaign arrives amidst a wider push for data privacy in the tech sector. Over the past few weeks, serial offenders Facebook and Google have attempted to recast their respective public images as born-again reformers, promising transparency and offering user tools to manage collected information. Both, however, continue to operate business strategies reliant on customer data.
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Comments

  • Reply 1 of 21
    tenchi211tenchi211 Posts: 85member
    LOL!!! Definitely been there! Hilarious ad!
    caladaniantoysandmewatto_cobra
  • Reply 2 of 21
    tyler82tyler82 Posts: 895member
    Send nudes
    viclauyycwatto_cobra
  • Reply 3 of 21
    wood1208wood1208 Posts: 2,026member
    Adv is hilarious but now a days Encryption in message app is standard. What is needed in iMessage allowing text message draft save for later update and send, Another thing is when you update any message to respond(but not ready to send) and return to message list than that message should go on top of the Message list. Currently, last sent message goes on top of list. Just add last updated but unsent message also goes on top of list. Even pathetic Google Message App does it.
    edited May 11
  • Reply 4 of 21
    matrix077matrix077 Posts: 788member
    wood1208 said:
    Adv is hilarious but now a days Encryption in message app is standard. What is needed in iMessage allowing text message draft save for later update and send, Another thing is when you update any message to respond(but not ready to send) and return to message list than that message should go on top of the Message list. Currently, last sent message goes on top of list. Just add last updated but unsent message also goes on top of list. Even pathetic Google Message App does it.
    Silly. It’s a message app. It’s for chat. If you want draft function just use email, or Notes, or Siri for reminding you. 
    edited May 11 macxpressStrangeDaysviclauyycwatto_cobra
  • Reply 5 of 21
    jmc54jmc54 Posts: 204member
    We use our phones a lot for work. Would be great if iMessage were HIPPA compliant!
  • Reply 6 of 21
    toysandmetoysandme Posts: 223member
    matrix077 said:
    wood1208 said:
    Adv is hilarious but now a days Encryption in message app is standard. What is needed in iMessage allowing text message draft save for later update and send, Another thing is when you update any message to respond(but not ready to send) and return to message list than that message should go on top of the Message list. Currently, last sent message goes on top of list. Just add last updated but unsent message also goes on top of list. Even pathetic Google Message App does it.
    Silly. It’s a message app. It’s for chat. If you want draft function just use email, or Notes, or Siri for reminding you. 
    Regular email is not encrypted. Unless you use something like Proton Mail. 
  • Reply 7 of 21
    lkrupplkrupp Posts: 7,460member
    jmc54 said:
    We use our phones a lot for work. Would be great if iMessage were HIPPA compliant!
    I know what HIPPA means so what do you mean by HIPPA compliant? Doesn’t make much sense.
    JWSCwatto_cobra
  • Reply 8 of 21
    Those who are against strong encryption act so shocked when their own phone messages get hacked. Then it is time to blame Russia or China or someone, anyone but themselves. Anti-cryptos are like anti-vaxers. They hurt everyone but mainly themselves and their families.
    tenthousandthingstyler82
  • Reply 9 of 21
    knowitallknowitall Posts: 1,459member
    WhatsApp is encrypted and cross-platform.
    Apple lost that one.  
  • Reply 10 of 21
    sflocalsflocal Posts: 4,750member
    wood1208 said:
    Adv is hilarious but now a days Encryption in message app is standard. What is needed in iMessage allowing text message draft save for later update and send, Another thing is when you update any message to respond(but not ready to send) and return to message list than that message should go on top of the Message list. Currently, last sent message goes on top of list. Just add last updated but unsent message also goes on top of list. Even pathetic Google Message App does it.
    Sounds complicated. :/
    StrangeDayswatto_cobra
  • Reply 11 of 21
    kiltedgreenkiltedgreen Posts: 499member
    wood1208 said:
    Adv is hilarious but now a days Encryption in message app is standard. What is needed in iMessage allowing text message draft save for later update and send, Another thing is when you update any message to respond(but not ready to send) and return to message list than that message should go on top of the Message list. Currently, last sent message goes on top of list. Just add last updated but unsent message also goes on top of list. Even pathetic Google Message App does it.

    Standard?  https://www.techrepublic.com/article/4-ways-to-send-encrypted-messages-on-android/

    Of course, you'd have to be sure that your Android using recipient was using the same app.

    An iOS user simply sends it from Messages to any other iOS user without needing to know anything else. Sorted. Easy.
    StrangeDayswatto_cobra
  • Reply 12 of 21
    jbdragonjbdragon Posts: 2,189member
    While iMessage us encrypted, Apple holds the keys and so law enforcement can read your messages if they thought they needed to.

  • Reply 13 of 21
    macxpressmacxpress Posts: 5,001member
    knowitall said:
    WhatsApp is encrypted and cross-platform.
    Apple lost that one.  
    Apple didn't lose anything. 
    edited May 11 StrangeDayswatto_cobra
  • Reply 14 of 21
    macxpressmacxpress Posts: 5,001member

    lkrupp said:
    jmc54 said:
    We use our phones a lot for work. Would be great if iMessage were HIPPA compliant!
    I know what HIPPA means so what do you mean by HIPPA compliant? Doesn’t make much sense.
    Yeah what difference does being HIPPA complaint make?
    watto_cobra
  • Reply 15 of 21
    jmc54jmc54 Posts: 204member
    lkrupp said:
    jmc54 said:
    We use our phones a lot for work. Would be great if iMessage were HIPPA compliant!
    I know what HIPPA means so what do you mean by HIPPA compliant? Doesn’t make much sense.
    There are a number of HIPAA compliant messaging and data storage apps that have long been popular with iPhone and Mac users in the health care field, but Apple's iMessage messaging service remains unsecure and non-compliant. ... Sending patient data over iMessage is a breach of HIPAA regulation.Feb 5, 2017
  • Reply 16 of 21
    jmc54jmc54 Posts: 204member
    macxpress said:

    lkrupp said:
    jmc54 said:
    We use our phones a lot for work. Would be great if iMessage were HIPPA compliant!
    I know what HIPPA means so what do you mean by HIPPA compliant? Doesn’t make much sense.
    Yeah what difference does being HIPPA complaint make?
    On the job, we have to use abbreviations and such to maintain patient confidentiality. Having "HIPPA" compliant messaging would make communication simpler

  • Reply 17 of 21
    avon b7avon b7 Posts: 4,299member
    macxpress said:
    knowitall said:
    WhatsApp is encrypted and cross-platform.
    Apple lost that one.  
    Apple didn't lose anything. 
    They lost it as a selling point. Outside the US Messages is not the default messaging app. In the EU for example, that is WhatsApp and by a huge margin. I have never seen an iOS user default to Messages. Apple's supposed strength in the US market is its weakness too as users want/need cross platform modern messaging. Modern in the sense that anything that which goes beyond the limits of a standard SMS.

    I think the 'lost it' reference is to if Apple ever decided to produce a cross platform messaging service, it would have an uphill battle against the entrenched cross platform offerings (WhatsApp, Telegram, Signal etc).

    That said, Facebook has plans to merge all its messaging services into one platform and people are suspicious of what that might mean.

    Another advantage regarding messaging on Android for example is that some vendors allow app twinning which means you can have two messaging accounts tied to a phone.

    Given that Apple's share of the market in the US is higher, the situation probably isn't the same there. Obviously, in markets where the proportion of Android to iOS users swings in favour of Android, the more likely it is that you will see cross platform apps dominating.
  • Reply 18 of 21
    StrangeDaysStrangeDays Posts: 8,798member
    avon b7 said:
    macxpress said:
    knowitall said:
    WhatsApp is encrypted and cross-platform.
    Apple lost that one.  
    Apple didn't lose anything. 
    They lost it as a selling point. Outside the US Messages is not the default messaging app. In the EU for example, that is WhatsApp and by a huge margin. I have never seen an iOS user default to Messages. Apple's supposed strength in the US market is its weakness too as users want/need cross platform modern messaging. Modern in the sense that anything that which goes beyond the limits of a standard SMS.

    I think the 'lost it' reference is to if Apple ever decided to produce a cross platform messaging service, it would have an uphill battle against the entrenched cross platform offerings (WhatsApp, Telegram, Signal etc).
    All completely irrelevant since iOS also runs WhatsApp. So those of us who want a better experience can use iMessage to our fellow blue-bubblers, and for instances when you need to send encrypted messages via WhatsApp (exceedingly rare use case for me), we can do that as well. 

    The point remains that Apple lost nothing, can run both, has excellent sales, and reaps profit. So what if the cheap android knockoffs which don't sell and don't make much in profit can also run WhatsApp? 
    watto_cobra
  • Reply 19 of 21
    avon b7avon b7 Posts: 4,299member
    avon b7 said:
    macxpress said:
    knowitall said:
    WhatsApp is encrypted and cross-platform.
    Apple lost that one.  
    Apple didn't lose anything. 
    They lost it as a selling point. Outside the US Messages is not the default messaging app. In the EU for example, that is WhatsApp and by a huge margin. I have never seen an iOS user default to Messages. Apple's supposed strength in the US market is its weakness too as users want/need cross platform modern messaging. Modern in the sense that anything that which goes beyond the limits of a standard SMS.

    I think the 'lost it' reference is to if Apple ever decided to produce a cross platform messaging service, it would have an uphill battle against the entrenched cross platform offerings (WhatsApp, Telegram, Signal etc).
    All completely irrelevant since iOS also runs WhatsApp. So those of us who want a better experience can use iMessage to our fellow blue-bubblers, and for instances when you need to send encrypted messages via WhatsApp (exceedingly rare use case for me), we can do that as well. 

    The point remains that Apple lost nothing, can run both, has excellent sales, and reaps profit. So what if the cheap android knockoffs which don't sell and don't make much in profit can also run WhatsApp? 
    It is not irrelevant. That is why I referred to default use apps. We are not talking about iOS but its messaging app.

    If iOS users open WhatsApp as a default app for messaging, the system level iOS messaging app loses out. That is what the OP was probably referring to.
  • Reply 20 of 21
    nicholfdnicholfd Posts: 59member
    jbdragon said:
    While iMessage us encrypted, Apple holds the keys and so law enforcement can read your messages if they thought they needed to.

    Actually, Apple does not hold the keys.  Keys are private between each device in the conversation.  Apple never sees/receives the keys.
    https://www.apple.com/privacy/approach-to-privacy/
    https://support.apple.com/en-us/HT202303


    watto_cobra
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