Apple Watch still dominating the North American wearables market

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in Apple Watch
Apple is continuing to dominate the North America wearables market, with analysts revealing the Apple Watch is helping boost Apple's shipments in the last quarter by 32% over the same period last year, helping it to maintain its lead over rivals Fitbit and Samsung.




The "Wearables, Home, and Accessories" segment of Apple's financial results saw substantial year-on-year growth in terms of revenue, growing from $3.73 billion in Q3 2018 to $5.53 billion for Q3 2019. It is likely the Apple Watch was a major contributor to that total, with figures from Canalys indicating the success of the wearable device is considerable when put into context of the rest of the market.

Thought to be the most valuable wearable band market in the world, North American shipments in the product category grew 38% year-on-year to 7.7 million units in the second quarter, generating $2 billion in revenue.




For Apple, 2.9 million units were shipped in North America for the quarter, up 32% from the 2.2 million seen in Q2 2018, with the 2019 figure believed to be more than 60% of global Apple Watch shipments. Due to the market's growth, Apple still saw its market share erode from 39.5% in last year's quarter to 37.9%.

This is still far head of Fitbit in second place, which enjoyed 18% annual growth to 1.9 million shipments, but also saw its market share drop from 28.3% to 24.1%. Samsung saw impressive growth of 121%, with shipments up from 0.4 million to 0.8 million and its market share going from fourth-place 6.7% to third-place 10.6%.

Of the rest of the table, Garmin saw 15% shipment growth to 500,000 units and a 7% share of the market, while Fossil enjoyed 34% growth to 300,000 units and a 4.1% share.

"Smartwatch vendors are increasingly getting nearer the bullseye -- hitting the right price point in a way that spurs massive demand," said Canalys research analyst Vincent Thielke, with Samsung moving towards a more fitness-focused lineup with the Galaxy Watch Active, and targeting the $200 to $300 price band. Thielke adds "Packing features into a compact form factor that has an appealing design is challenging but rewarding."




A demand for "affordable smartwatches with strong health and other intelligent features" is still there, giving Apple Watch rivals like Fitbit an opening to acquire cheaper sections of the market, with Thielke suggesting cellular connectivity and actionable health insights are "key catalysts for additional growth."

For competitors, it is becoming "increasingly difficult to challenge Apple," believes senior analyst Jason Low. "Apple is poised to reinforce its leading position by including aggregated health data, which can reveal new trends and insights, both for consumers and the broader healthcare ecosystem."



Comments

  • Reply 1 of 7
    Does Apple's "Wearables, Home, and Accessories" category include things that FitBit and Samsung's do not?  For instance, if FitBit's numbers are made up solely of wearables, i.e. watches, trackers and bands, and Apple's is watches, bands, Apple TV, HomePods, chargers, and a bunch of other things in the Home and Accessories category, then it's not really an apple to apple comparison.
    williamlondon
  • Reply 2 of 7
    coolfactorcoolfactor Posts: 1,534member
    Who remembers the pre-Watch days where people were casting doubt that Apple could even get a foothold in a "mature" watch market. Now look at them!

    Love my Apple Watch Series 4. Great companion. I feel naked when I'm not wearing it.  :D
    williamlondonStrangeDaystjwolfAppleExposedlolliverwatto_cobra
  • Reply 3 of 7
    StrangeDaysStrangeDays Posts: 8,586member
    Does Apple's "Wearables, Home, and Accessories" category include things that FitBit and Samsung's do not?  For instance, if FitBit's numbers are made up solely of wearables, i.e. watches, trackers and bands, and Apple's is watches, bands, Apple TV, HomePods, chargers, and a bunch of other things in the Home and Accessories category, then it's not really an apple to apple comparison.
    Apple doesn’t release individual unit sales. Everything is a guess. 

    That being said, it’s a good guess that Watch is killing it and Fitbit is beginning its death spiral toward the drain.  
    williamlondontmaytjwolfAppleExposedlolliverwatto_cobra
  • Reply 4 of 7
    AppleExposedAppleExposed Posts: 1,538unconfirmed, member
    But it's not selling in 2019 iPhone numbers so it's a fail. (actually seen this dumb response)

    /s

    Does Apple's "Wearables, Home, and Accessories" category include things that FitBit and Samsung's do not?  For instance, if FitBit's numbers are made up solely of wearables, i.e. watches, trackers and bands, and Apple's is watches, bands, Apple TV, HomePods, chargers, and a bunch of other things in the Home and Accessories category, then it's not really an apple to apple comparison.

     :/ 
  • Reply 5 of 7
    Hope September 10 brings WATCH Series 5 with it. My 512GB Xs Max is fine albeit almost full. But my WATCH Series 3 is missing Bluetooth 5, a much needed way faster processor and the bigger screen. “Voice in a Can” Alexa Voice control works on Series 3 but it’s way too slow to be practical because Bluetooth 4.2 just won’t cut it in the case of voice control. Anyone else planning on buying Series 5 but definitely not the year old Series 4?

    I’m going for the Cellular + GPS 44 mm Series 5 Gold Aluminum with a Pink Sport Loop as soon as it ships.
  • Reply 6 of 7
    GeorgeBMacGeorgeBMac Posts: 5,154member
    Hope September 10 brings WATCH Series 5 with it. My 512GB Xs Max is fine albeit almost full. But my WATCH Series 3 is missing Bluetooth 5, a much needed way faster processor and the bigger screen. “Voice in a Can” Alexa Voice control works on Series 3 but it’s way too slow to be practical because Bluetooth 4.2 just won’t cut it in the case of voice control. Anyone else planning on buying Series 5 but definitely not the year old Series 4?

    I’m going for the Cellular + GPS 44 mm Series 5 Gold Aluminum with a Pink Sport Loop as soon as it ships.
    For me, the opposite:   unless the Series 5 offers substantial "can't do without" new features, I'll probably look for a Series 4 with LTE at a discount.    At $600+ with AppleCare its getting pricy.
    beowulfschmidt
  • Reply 7 of 7
    AI_liasAI_lias Posts: 305member
    Wish the watch market would be dominated by something as stylish as the Whitings watches. Too bad Apple decided to go with the rounded nerdy rectangle style.
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