Apple Music gets first native auto integration in Porsche's Taycan

Posted:
in iPod + iTunes + AppleTV edited August 19
Porsche on Monday announced plans to offer Apple Music as a standalone app in its upcoming Taycan, the German marque's first all-electric sports car.

Porsche Taycan
Apple Music will be integrated into Porsche's Taycan infotainment system. | Source: TechCrunch


As noted by TechCrunch, Porsche's decision to support Apple Music in Taycan's infotainment system marks the first time Apple's streaming service will see integration in a car without the aid of CarPlay.

According to the publication, Porsche went to great lengths to offer Apple Music as a built-in audio option. Designed as a seamless experience, drivers access the service, which presents content identical to what users find in the dedicated iPhone app, via an icon on Taycan's touchscreen display or through the car's voice assistant.

Behind the scenes, Porsche links a customer's Apple ID with their Taycan ID, an account that grants access to specialized car management services, the report said. This level of integration does away with the clunky sign-in process that typically requires a one-time or continuous connection to a host iPhone.

Further, Porsche is offering current owners and new buyers a free six-month subscription to Apple Music, which can be used in conjunction with Taycan's three free years of in-car mobile internet.

Porsche North America CEO Klaus Zellmer told the publication that its partnership with Apple will extend beyond Taycan, suggesting Apple Music could see integration across the carmaker's lineup.

"Generally speaking, we always want to be in control of that system for privacy reasons," Zellmer said in a statement to TechCrunch. "We don't want our customers to be approached with marketing or advertising messages that are not relevant or adequate. We will always be very cautious about whom we grant access to our digital ecosystem in our cars. Another reason why Apple is our partner is because they have exactly the same attitude."

The CEO went on to say that Apple shares a brand ethos with Porsche in that both companies prioritize design, technology and innovation, according to the report.

Porsche was among the first auto makers to adopt Apple's CarPlay, announcing support for the in-car entertainment and communications system in 2015. The Apple Music partnership marks a deepening of ties between the two firms.

Comments

  • Reply 1 of 9
    JWSCJWSC Posts: 532member
    How do software updates get delivered?
    watto_cobra
  • Reply 2 of 9
    Interesting to see Porsche comment publicly about advertising or privacy.

    It's been rumored (never officially confirmed) that the reason Porsche won't support Android Auto is because of privacy issues and data access. This seems to align with that.
    AppleExposedchasmracerhomie3watto_cobra
  • Reply 3 of 9
    Time to buy my Porsche.
    watto_cobra
  • Reply 4 of 9
    entropysentropys Posts: 1,850member
    Why? 
    Just use carplay.
    never have to worry about version control.

    edit: on the other hand is this the first time Apple has allowed Apple Music on a non phone/non Apple device? It’s like the Apple TV app on TVs. Although why not full featured carplay with apps?
    edited August 20
  • Reply 5 of 9
    fastasleepfastasleep Posts: 3,170member
    entropys said:
    Although why not full featured carplay with apps?
    Porsche was among the first auto makers to adopt Apple's CarPlay, announcing support for the in-car entertainment and communications system in 2015.”
    watto_cobra
  • Reply 6 of 9
    entropysentropys Posts: 1,850member
    entropys said:
    Although why not full featured carplay with apps?
    “Porsche was among the first auto makers to adopt Apple's CarPlay, announcing support for the in-car entertainment and communications system in 2015.”
    i mean in the car infotainment system itself, no phone required. not actual carplay from your iPhone.

    it would be a return to car makers monetising their entertainment units again.
    edited August 20
  • Reply 7 of 9
    StrangeDaysStrangeDays Posts: 8,563member
    entropys said:
    entropys said:
    Although why not full featured carplay with apps?
    “Porsche was among the first auto makers to adopt Apple's CarPlay, announcing support for the in-car entertainment and communications system in 2015.”
    i mean in the car infotainment system itself, no phone required. not actual carplay from your iPhone.

    it would be a return to car makers monetising their entertainment units again.
    Unnecessary and likely not possible, as CarPlay runs within iOS -- it's just a UI that's rendered as output on an external touch-display. The car head unit can't run it since it doesn't run iOS as its OS. There is no reason for Apple to license iOS as a head unit OS since anything you want to run is based on the apps & data you have...on your phone. There is no way anyone would or should trust the car maker to have your apps and data on their head unit, let alone how to get them there. Or how to authenticate with your head unit so it knows it's you accessing your contacts, texts, and other services. Not to mention the requirement to pay for yet another cellular service to do so.

    No, wired or wireless CarPlay from a secure personal device makes way more sense. 
    edited August 20 fastasleepwatto_cobra
  • Reply 8 of 9
    SpamSandwichSpamSandwich Posts: 31,399member
    Now if only VW Group (which is the parent company of Porsche) would make Fender (or another German audio company, like Sennheiser) the default audio system in all their car lines... the new Beats audio system in the Jetta line sounds like muffled garbage.
  • Reply 9 of 9
    fastasleepfastasleep Posts: 3,170member
    entropys said:
    entropys said:
    Although why not full featured carplay with apps?
    “Porsche was among the first auto makers to adopt Apple's CarPlay, announcing support for the in-car entertainment and communications system in 2015.”
    i mean in the car infotainment system itself, no phone required. not actual carplay from your iPhone.

    it would be a return to car makers monetising their entertainment units again.
    Unnecessary and likely not possible, as CarPlay runs within iOS -- it's just a UI that's rendered as output on an external touch-display. The car head unit can't run it since it doesn't run iOS as its OS. There is no reason for Apple to license iOS as a head unit OS since anything you want to run is based on the apps & data you have...on your phone. There is no way anyone would or should trust the car maker to have your apps and data on their head unit, let alone how to get them there. Or how to authenticate with your head unit so it knows it's you accessing your contacts, texts, and other services. Not to mention the requirement to pay for yet another cellular service to do so.

    No, wired or wireless CarPlay from a secure personal device makes way more sense. 
    ^ what they said. Music doesn’t really fall into the sensitive data category, and presumably Apple is fine with it running on other platforms as it is with the iTunes stuff on tvs. 
    watto_cobra
Sign In or Register to comment.