Apple expands Business Manager and School Manager access to more countries

in iOS
Apple on Thursday announced an expansion to its Apple Business Manager and Apple School Manager platforms that brings custom app distribution options to four new locations.

Apple Business Manager

According to an announcement posted to Apple's developer portal, App Store apps are now accessible via the company's volume purchase programs in the Chinese mainland, Saudi Arabia, Thailand and Vietnam.

System administrators in the newly added regions can use Apple Business Manager or Apple School Manager to offer apps to businesses and educational institutions in large volumes and at a discount. The tools enable developers to offer apps for 50% off list price for educational institutions purchasing 20 or more copies of a given software package.

Developers can also make proprietary first-party software like internal apps available to specific organizations and individual employees.

As with past rollouts, IT admins are able to control and monitor software deployment through App Store Connect.

Apple Business Manager was introduced in April 2018 as a web-based mass device deployment (MDM) add-on solution. The service combines existing Apple MDM features with the company's Volume Purchase Program (VPP), while at the same time offering top-level management and control through an easy-to-use web portal.

Business Manager is in part an extension of School Manager, which debuted with similar app distribution assets in 2016.

With today's additions, Apple Business Manager and Apple School Manager are now available in 69 countries and territories around the world.


  • Reply 1 of 1
    They should really be more aggressive with the expansion of everything they have to offer. In my country we still don’t even have the OS translated, even though they have like 10% market share for phones and could much bigger if they have. Meanwhile Google, Microsoft and everybody with 5mins of time, have everything translated.. just an example.
Sign In or Register to comment.