Teenage iPhone ownership rises as intent to buy stays high

Posted:
in iPhone
The teenage market continues to be extremely strong for Apple, with data from a Piper Jaffray survey suggesting more teenagers own iPhones than ever before, with the Apple Watch also seeing high intention to buy from the impressionable customer demographic.




A regular survey performed by Piper Jaffray, the "Taking Stock with Teens" report determined 83% of teenagers have an iPhone, the highest level seen by the firm in its research. At this time last year, the same survey discovered 82% owned an iPhone.

The intention to get an iPhone as their next device is also very strong, with 86% of respondents saying they wanted Apple's smartphone, equalling a result seen in the spring. This is also the same result seen for the fall 2018 result, which despite suggesting there's no improvement in popularity and intention, it does indicate Apple's brand has maintained its lead.

Behind iPhone lay Android, which saw an improvement from its Spring results of 9% to 10%.

"Overall, we view the survey data as a sign that Apple's place as the dominant device brand among teens remains well intact," writes Piper Jaffray.

The Apple Watch also saw good form in the survey, acquiring a 20% ownership share, the highest in the results, and with the intention to buy an Apple Watch in the next six months up to 23% from 22% in the spring. By contrast, the second-place device in ownership was the Samsung Gear, at just 2%.

For fall 2018, the Apple Watch was owned by 12% of respondents, with an intention to buy by 17%.

Piper Jaffray asked more than 9,500 teenagers for their opinions for the survey. The firm also maintains its "Overweight" rating of Apple, with a price target of $243.

Comments

  • Reply 1 of 12
    lkrupplkrupp Posts: 7,454member
    This report does not jive with what the AI naysayers have been predicting for some years now. They say the iPhone is no longer “cool” and teenagers, along with hipsters, are abandoning it for Android in droves. What’s going on here? And the Watch? But, but, but... young people don't wear watches these days and smartwatches, especially the Watch, are market failures. And this has all happened because Apple has lost its market in education with ChromeBooks taking over. Sorry, but the end is near for Apple and the AI naysayers pegged it all along. /s
    tmayEsquireCatsbeeble42PickUrPoisonStrangeDaysjahbladebadmonkwatto_cobra
  • Reply 2 of 12
    GeorgeBMacGeorgeBMac Posts: 5,269member
    For my grandson in 7th grade an iPhone is a virtual necessity.   Mostly he uses it for messages (including group messaging with a group he belongs to) as well as FaceTime (they rarely use regular phone, it's all FaceTime).   Plus, of course, it gets used for Apple Music, gaming and YouTube videos.

    At his school, a kid without an iPhone is very handicapped socially because it is the cord that connects them in a multitude of ways and a multitude of purposes.
    edited October 8 badmonkwatto_cobra
  • Reply 3 of 12
    avon b7avon b7 Posts: 4,295member
    lkrupp said:
    This report does not jive with what the AI naysayers have been predicting for some years now. They say the iPhone is no longer “cool” and teenagers, along with hipsters, are abandoning it for Android in droves. What’s going on here? And the Watch? But, but, but... young people don't wear watches these days and smartwatches, especially the Watch, are market failures. And this has all happened because Apple has lost its market in education with ChromeBooks taking over. Sorry, but the end is near for Apple and the AI naysayers pegged it all along. /s
    What makes you think that isn't the case (in spite of the /s)?

    This is a small, geographically restricted sample that is not very representative of the world reality.
    muthuk_vanalingamphilboogie
  • Reply 4 of 12
    SpamSandwichSpamSandwich Posts: 31,497member
    Between vaping and playing Fortnite I don’t know when they have the time to earn any money to pay for these phones.
    watto_cobra
  • Reply 5 of 12
    When you love it there is no need to think about anything else neither bother with it.
  • Reply 6 of 12
    StrangeDaysStrangeDays Posts: 8,787member
    avon b7 said:
    lkrupp said:
    This report does not jive with what the AI naysayers have been predicting for some years now. They say the iPhone is no longer “cool” and teenagers, along with hipsters, are abandoning it for Android in droves. What’s going on here? And the Watch? But, but, but... young people don't wear watches these days and smartwatches, especially the Watch, are market failures. And this has all happened because Apple has lost its market in education with ChromeBooks taking over. Sorry, but the end is near for Apple and the AI naysayers pegged it all along. /s
    What makes you think that isn't the case (in spite of the /s)?

    This is a small, geographically restricted sample that is not very representative of the world reality.
    Your wishful thinking for the demise of Apple and the rise of a chinese knockoff owned and operated by (at the very least) members of the murderous “president for life” authoritarian regime doesn’t make it true. Provide data and we’ll perhaps consider it.  
    edited October 8 watto_cobra
  • Reply 7 of 12
    avon b7avon b7 Posts: 4,295member
    avon b7 said:
    lkrupp said:
    This report does not jive with what the AI naysayers have been predicting for some years now. They say the iPhone is no longer “cool” and teenagers, along with hipsters, are abandoning it for Android in droves. What’s going on here? And the Watch? But, but, but... young people don't wear watches these days and smartwatches, especially the Watch, are market failures. And this has all happened because Apple has lost its market in education with ChromeBooks taking over. Sorry, but the end is near for Apple and the AI naysayers pegged it all along. /s
    What makes you think that isn't the case (in spite of the /s)?

    This is a small, geographically restricted sample that is not very representative of the world reality.
    Your wishful thinking for the demise of Apple and the rise of a chinese knockoff owned and operated by (at the very least) members of the murderous “president for life” authoritarian regime doesn’t make it true. Provide data and we’ll perhaps consider it.  
    The facts are in the report.

    Off the top of my head there are around 70,000,000 teens in the U.S. The report claims 8,000 of them were interviewed in 40 something states.

    iPhone share worldwide is well below 20%. Take things from there.
  • Reply 8 of 12
    apple ][apple ][ Posts: 8,742member
    avon b7 said:

    iPhone share worldwide is well below 20%. Take things from there.
    Who cares about the world?

    For starters, there are plenty of third world countries and people living in poverty. They are irrelevant as potential Apple customers.

    Apple is doing great and selling plenty of iPhones to those that matter.

    Apple will never outsell cheap Android junk phones made by scores of manufacturers. That's never been Apple's goal, nor should it.
    watto_cobra
  • Reply 9 of 12
    avon b7avon b7 Posts: 4,295member
    apple ][ said:
    avon b7 said:

    iPhone share worldwide is well below 20%. Take things from there.
    Who cares about the world?

    For starters, there are plenty of third world countries and people living in poverty. They are irrelevant as potential Apple customers.

    Apple is doing great and selling plenty of iPhones to those that matter.

    Apple will never outsell cheap Android junk phones made by scores of manufacturers. That's never been Apple's goal, nor should it.
    The world being important or not for Apple is irrelevant. I was pointing out the reality of the report which some people could take to mean worldwide.

    The reality is that this report is limited to 8,000 U.S respondents.


    muthuk_vanalingam
  • Reply 10 of 12
    apple ][apple ][ Posts: 8,742member
    avon b7 said:
    The world being important or not for Apple is irrelevant. I was pointing out the reality of the report which some people could take to mean worldwide.

    The reality is that this report is limited to 8,000 U.S respondents.


    Yes, it's a survey of US teens, not North Korean teens or teens from anyplace else.

    It shows that the iPhone remains highly desirable in the US amongst US teens and 8,000 is a decent sample size for a survey.
    bonobobwatto_cobra
  • Reply 11 of 12
    avon b7avon b7 Posts: 4,295member
    apple ][ said:
    avon b7 said:
    The world being important or not for Apple is irrelevant. I was pointing out the reality of the report which some people could take to mean worldwide.

    The reality is that this report is limited to 8,000 U.S respondents.


    Yes, it's a survey of US teens, not North Korean teens or teens from anyplace else.

    It shows that the iPhone remains highly desirable in the US amongst US teens and 8,000 is a decent sample size for a survey.
    And what you just wrote has zero relationship with the post I was referring to originally. Perhaps you can see my point now?

  • Reply 12 of 12
    Wonder what percentage of teens got their parents hand-me-down iPhone?
    watto_cobra
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