Apple's Lisa Jackson explains successes, struggles of environmental initiatives

Posted:
in General Discussion edited March 2021
Apple VP of environmental, social, and policy initiatives Lisa Jackson in an interview published Thursday detailed the company's ongoing pursuit of environmentally responsible manufacturing and operations, saying that while Apple is off to a good start, there is much left to achieve.




In a lengthy interview with The Independent, Jackson said Apple's work on product sustainability will likely continue indefinitely.

While the tech giant is moving quickly into service, it is a hardware company at heart, meaning it will inevitably face new challenges on material sustainability, renewable energy and other related issues. Certain problems can be solved through the supply chain and some by smart design, but others, like governmental regulation, are more complicated.

"To be honest, I think it's going to go on forever -- and I'll tell you why," Jackson said of Apple's environmental efforts. "It's like when we got to 100 per cent renewable energy. In 2017, Tim [Cook] and I said we're now at 100 percent around the world, but to stay at 100 percent is constant work. Because we're constantly building new facilities, adding teams, adding stores, adding data centers -- and all of those have to get to 100 percent renewable pretty quickly."

Jackson pointed to the new iPhone 11 as an example. The smartphone's new Taptic Engine uses magnets create from rare earth minerals that will for the first time be recycled thanks to Apple technology. She goes on to note that work on in the area is far from over, as the Taptic Engine's magnets account for about a quarter of all rare earth minerals found in an iPhone.

The latest iPhones also incorporate recycled aluminum chassis and cobalt used in batteries, both of which were pulled from old hardware by Apple's Daisy disassembly robot. That said, Jackson notes new challenges arise as Apple moves to new materials and processes.

"We're making progress. Sometimes you wish you could speed it all up," she says. "We have 14 materials we've highlighted, and we don't have equal progress on them. But some of that's technology. Some of that's scale. Some of that's crazy things, like shipping regulations and how you can move materials around. So we have to work on all of those at the same time."

She goes on to explain how the company attempts to keep up with challenges presented by new hardware designs and manufacturing.

"If Apple is working on some brand new material, we're going to have to figure out how to recycle that," Jackson said. "But we also work very closely to say: as you're speccing a material, is there a way to spec recycled material?"

Diving deeper on the subject, Jackson detailed her approach to influencing product sustainability. Instead of assigning employees to oversee compliance with Apple's policies, the VP instills environmentally conscious sensibilities into members of working groups across the company.

"We didn't grab a bunch of product designers or product engineers and bring them all into the environment team. First off, it's just not the way Apple works: the collaborative nature of design means if you're not sitting with the designers, maybe there's a problem," she said. "We kept everyone where they were, and started to build a virtual team of people around the company who, in addition to everything else they do, would have a sensitivity and understanding of our goals around climate change and materials. Over time, that group has gotten bigger and further up the chain - we regularly now have discussions with designers very early in the process."

Support from high-level executives including CEO Tim Cook, SVP of Hardware Engineering Dan Riccio, CDO Jony Ive and others help move the initiative forward.

"I think it helps a lot that the folks who run those groups at the high level are also really committed to it, and asking the tough questions," she said.

Jackson believes government regulation is an important tool in pushing environmentally responsible principles to the tech industry as a whole.

Most hardware companies produce goods that are updated annually, while others market products rendered obsolete in mere months. The nature of modern consumer design places an emphasis on cheap materials, a condition that paints sustainably sourced goods as a luxury commodity.

"The role of government is to make that not be OK. If there are goals that we say as a society we want, like clean air, clean water, addressing climate change, being really efficient with materials [] there's a role for enforcement and for holding people accountable," she said.

Jackson also makes the case that efficient manufacturing and clean energy can be more economical than traditional alternatives.
bestkeptsecretRadio_Signal
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Comments

  • Reply 1 of 36
    ...is it in the end a way of thinking about everything...? In nature does all 'waste' become food...?
    edited October 2019
  • Reply 2 of 36
    Yawn
    JWSC
  • Reply 3 of 36
    Yawn
    What are you doing for the environment? 
    spice-boyRadio_Signalapplesnorangessteveauminicoffee
  • Reply 4 of 36
    Yawn
    What are you doing for the environment? 

    Well, hopefully he covered his mount when he yawned!!
    JWSCrazorpitRadio_Signal
  • Reply 5 of 36
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Radio_Signalsteveau
  • Reply 6 of 36
    razorpitrazorpit Posts: 1,796member
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
  • Reply 7 of 36
    dewmedewme Posts: 5,555member
    Very nice, but not at all unusual, to see Apple leading by example in a critical issue related to an important societal concern. Apple’s focus on the whole supply chain and global sourcing is commendable because it shows they are not playing a shell game. 

    Whether many other large manufacturers will, or can, follow Apple’s lead remains to be seen. However you cannot take anything away from Apple’s efforts to clean up its own act without affecting its own bottom line results. Regardless of what Apple’s efforts actually have on the global problem, which is of a massive scale, they are doing what they can do and it’s good for them and good for us. 
    Radio_Signalapplesnorangessteveausarthosjony0minicoffee
  • Reply 8 of 36
    spice-boyspice-boy Posts: 1,450member
    I see the science deniers are contributing today, Apple must be onto something right and beneficial to everyone that is not Apple, keep it up Cook and co. 
    Radio_Signalmuthuk_vanalingamsteveaujony0minicoffee
  • Reply 9 of 36
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
  • Reply 10 of 36
    I am curious where those solar panels are. The angle does not look right for Cupertino.
  • Reply 11 of 36
    razorpitrazorpit Posts: 1,796member
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
  • Reply 12 of 36
    razorpitrazorpit Posts: 1,796member

    leehamm said:
    I am curious where those solar panels are. The angle does not look right for Cupertino.
    Nerd.  ;)
  • Reply 13 of 36
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    LOL what?
  • Reply 14 of 36
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
  • Reply 15 of 36
    razorpitrazorpit Posts: 1,796member
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
  • Reply 16 of 36
    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    That you resort to foreign countries in this conversation exemplifies someone who Knows they’re scraping to present an argument. 
    And you failed. 
    Like your philosophy. 
  • Reply 17 of 36
    fastasleepfastasleep Posts: 6,447member
    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    Oh, I see — another Breitbart-educated commenter. Literally nobody in reality actually equates contemporary "progressive" political views with oppressive Communist/totalitarian regimes of the past. What utter ridiculousness.

    On another note, I find the idea that interest in environmental concerns are somehow a partisan issue that only "progressives" care about to be terribly depressing. Ever heard of any of these things:

    • National Environmental Policy Act
    • The Environmental Protection Agency
    • Clean Air Act Extension 
    • Marine Mammal Protection Act
    • Safe Drinking Water Act 
    • Endangered Species Act 

    These all happened under fucking Nixon of all Presidents.  Guess what's happening to all of them now?

    edited October 2019 Radio_Signal
  • Reply 18 of 36
    razorpitrazorpit Posts: 1,796member
    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    That you resort to foreign countries in this conversation exemplifies someone who Knows they’re scraping to present an argument. 
    And you failed. 
    Like your philosophy. 
    Keep sticking your fingers in your ears and pretending there is no correlation. Meanwhile the adults will continue the conversation.

    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    Oh, I see — another Breitbart-educated commenter. Literally nobody in reality actually equates contemporary "progressive" political views with oppressive Communist/totalitarian regimes of the past. What utter ridiculousness.

    On another note, I find the idea that interest in environmental concerns are somehow a partisan issue that only "progressives" care about to be terribly depressing. Ever heard of any of these things:

    • National Environmental Policy Act
    • The Environmental Protection Agency
    • Clean Air Act Extension 
    • Marine Mammal Protection Act
    • Safe Drinking Water Act 
    • Endangered Species Act 

    These all happened under fucking Nixon of all Presidents.  Guess what's happening to all of them now?


    What’s your point? Overreaching progressive programs are bad no matter what president they were enacted under. Progressives couldn’t care less about the environment. All of these programs sound awesome but get ugly fast when you look past their name. 
  • Reply 19 of 36
    razorpit said:
    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    That you resort to foreign countries in this conversation exemplifies someone who Knows they’re scraping to present an argument. 
    And you failed. 
    Like your philosophy. 
    Keep sticking your fingers in your ears and pretending there is no correlation. Meanwhile the adults will continue the conversation.

    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    Oh, I see — another Breitbart-educated commenter. Literally nobody in reality actually equates contemporary "progressive" political views with oppressive Communist/totalitarian regimes of the past. What utter ridiculousness.

    On another note, I find the idea that interest in environmental concerns are somehow a partisan issue that only "progressives" care about to be terribly depressing. Ever heard of any of these things:

    • National Environmental Policy Act
    • The Environmental Protection Agency
    • Clean Air Act Extension 
    • Marine Mammal Protection Act
    • Safe Drinking Water Act 
    • Endangered Species Act 

    These all happened under fucking Nixon of all Presidents.  Guess what's happening to all of them now?


    What’s your point? Overreaching progressive programs are bad no matter what president they were enacted under. Progressives couldn’t care less about the environment. All of these programs sound awesome but get ugly fast when you look past their name. 
    At no time did I, at MY age, stick my fingers in my ears. My ears, my eyes, have yet to hear/see a cogent argument on your part.
    Progressives couldn't care less about the environment? HOW, do you arrive at that conclusion? What do progressives care about? What ugliness do you see?
  • Reply 20 of 36
    razorpitrazorpit Posts: 1,796member
    razorpit said:
    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    That you resort to foreign countries in this conversation exemplifies someone who Knows they’re scraping to present an argument. 
    And you failed. 
    Like your philosophy. 
    Keep sticking your fingers in your ears and pretending there is no correlation. Meanwhile the adults will continue the conversation.

    razorpit said:
    razorpit said:
    razorpit said:
    Yawn
    What are you doing for the environment? 
    Technically he's adding to the problem by breathing out. I know how he can fix that.
    Lol, spoken like a typical progressive.
    You really don't want to have that conversation.

    https://www.patheos.com/blogs/dispatches/2019/10/09/maga-life-coach-dilley-wants-liberals-killed/
    Oh I'd LOVE to have that conversation with you. Progressives have killed 10 of millions of people just in the last 100 years. The ratio of nutcases is far greater on the progressive side of things. Just look at who was trying to incite violence last night.
    Killed, who? I’ve seen hyperbole in my time but that’s, insane. Did you follow the link?
    Do you deny Charlottesville? Houston? 100 years? Progressives killed Medgar Evers? How deep are you going to dig this hole?
    China, Soviet Union, Germany, Korea, Vietnam... hate to break it to you bud but there’s a long trail of death and destruction behind every “well meaning” progressive.
    Oh, I see — another Breitbart-educated commenter. Literally nobody in reality actually equates contemporary "progressive" political views with oppressive Communist/totalitarian regimes of the past. What utter ridiculousness.

    On another note, I find the idea that interest in environmental concerns are somehow a partisan issue that only "progressives" care about to be terribly depressing. Ever heard of any of these things:

    • National Environmental Policy Act
    • The Environmental Protection Agency
    • Clean Air Act Extension 
    • Marine Mammal Protection Act
    • Safe Drinking Water Act 
    • Endangered Species Act 

    These all happened under fucking Nixon of all Presidents.  Guess what's happening to all of them now?


    What’s your point? Overreaching progressive programs are bad no matter what president they were enacted under. Progressives couldn’t care less about the environment. All of these programs sound awesome but get ugly fast when you look past their name. 
    At no time did I, at MY age, stick my fingers in my ears. My ears, my eyes, have yet to hear/see a cogent argument on your part.
    Progressives couldn't care less about the environment? HOW, do you arrive at that conclusion? What do progressives care about? What ugliness do you see?
    It's about control. Everyone is stone dead quiet about the two worst polluters on the planet, China and India. Yet everyone freaks out when the States removed themselves from that joke of a climate accord.
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