Apple shows off iPhone 12 Pro cinematography chops in new Dolby Vision ad
Apple has released a new ad spot highlighting the video capabilities of its iPhone 12 Pro, including Dolby Vision HDR support.
Credit: Apple
The one-minute ad invites buyers to "make movies like the movies," and depicts a slew of iPhone 12 Pro and iPhone 12 Pro Max users taking video in various circumstances -- from recording a music video to capturing professional stunt driving.
Along with highlighting the movie-like capabilities of the new lineup, the clip also shows off different creative and improvised methods to make use of an iPhone 12 Pro camera for both professional or home video recording.
The iPhone 12 Pro and iPhone 12 Pro Max, according to Apple, are the only cameras that "can shoot, edit and playback in Dolby Vision." Both models can shoot up to 60 fps in Dolby Vision. The iPhone 12 and iPhone 12 mini also support Dolby Vision, but are capped at 30 fps.
Apple's iPhone 12 Pro and iPhone 12 models launched on Friday, Oct. 23. The larger iPhone 12 Pro Max and smaller iPhone 12 mini become available to preorder on Nov. 6.
Credit: Apple
The one-minute ad invites buyers to "make movies like the movies," and depicts a slew of iPhone 12 Pro and iPhone 12 Pro Max users taking video in various circumstances -- from recording a music video to capturing professional stunt driving.
Along with highlighting the movie-like capabilities of the new lineup, the clip also shows off different creative and improvised methods to make use of an iPhone 12 Pro camera for both professional or home video recording.
The iPhone 12 Pro and iPhone 12 Pro Max, according to Apple, are the only cameras that "can shoot, edit and playback in Dolby Vision." Both models can shoot up to 60 fps in Dolby Vision. The iPhone 12 and iPhone 12 mini also support Dolby Vision, but are capped at 30 fps.
Apple's iPhone 12 Pro and iPhone 12 models launched on Friday, Oct. 23. The larger iPhone 12 Pro Max and smaller iPhone 12 mini become available to preorder on Nov. 6.
Comments
I recently bought the iPad Pro 12.9" with Apple Pencil, and I'm elated at finally being able to run real Adobe Photoshop AND now Illustrator on it to do REAL WORK!! I love using the iPad and Pencil to do layer masking, for example. I love being able to pinch/spread/rotate with my fingertips while drawing realistically with the Pencil along the image's edges. It's sooo much nicer than the mouse!
On a different note, according to the line at the end of the ad, this is “the only camera to shoot in Dolby Vision.” Really? Maybe you mean the only smartphone camera?