New EU legislation proposes 30% 'European content' minimum for Apple TV+, Netflix

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Comments

  • Reply 41 of 64
    ppietra said:
    ppietra said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.
    Want to “preserve cultural diversity”? Then break up the EU. 
    Why would I break the EU when the EU has done so much towards keeping cultural diversity and cultural exchange? Clearly you have no idea of what Europe is!
    Europe is a complete mess. Germany is one of the very few successful countries in the handshake agreement that is the EU. You do realize that the entire union there is non-binding?
    Nowadays I would say the US is in a much bigger mess than the EU. We have always been sovereign countries/nations inside a political legal framework, trying to work together for common goals while keeping individual identity. And I assure you that without the EU it would be a mess for companies like Apple to grow in Europe.
    That’s just Eurocentric hogwash. The EU is an economic flop and it has been almost solely the burden of Germany to bail out all the failing countries there.
    funny! Dodn’t remember any German money to bail out Ireland, Spain, Italy, France, etc, all of them had to get big loans and pay interests to face the problems that came from the US financial crisis! EU is such a flop that Trump felt threatened by its existence.
  • Reply 42 of 64
    JWSCJWSC Posts: 1,203member
    ppietra said:
    mjtomlin said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    I get it, but why should that responsibility be put on US companies? Aren't there streaming/content companies in the EU that their citizens can sign up for?

    It seems to me that the EU is more interested in litigating fair competition rather than actually competing.
    If you make those arguments then you don’t get it. Culture is not just a business and as such it can not rely on an economic competition mentality.  
    the law applies to all. It applies to TV networks as well. Why wouldn’t streaming services operating inside the EU comply with those rules?
    There’s nothing preventing European governments from directly funding or subsidizing local content.

    Forcing streaming services to require a certain percentage of local content will have the perverse effect of driving up content prices in Europe while reducing content selection.  This is not European consumer friendly and is a very poor choice all around.  As others have said, if the local content was popular then this wouldn’t be an issue.
    NotoriousDEV
  • Reply 43 of 64
    JWSCJWSC Posts: 1,203member
    viclauyyc said:
    This is very easy to get around the 30% content. Just make tons of low budget talk show and kid show. 

    Unless EU change to 30% show budget...
    Sounds like heaven for government media content auditors.  Think of all the jobs and new bureaucracy it would create.  It’s a government jobs dream come true.  Think of the patronage this would pull in.  Content owners, studios, ISPs, and streaming services vying for bureaucrat’s attention.  It’s a power trip.

    (Very sorry to you European consumers though.)
  • Reply 44 of 64
    JWSCJWSC Posts: 1,203member
    ppietra said:
    ppietra said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.
    Want to “preserve cultural diversity”? Then break up the EU. 
    Why would I break the EU when the EU has done so much towards keeping cultural diversity and cultural exchange? Clearly you have no idea of what Europe is!
    Europe is a complete mess. Germany is one of the very few successful countries in the handshake agreement that is the EU. You do realize that the entire union there is non-binding?
    Nowadays I would say the US is in a much bigger mess than the EU. We have always been sovereign countries/nations inside a political legal framework, trying to work together for common goals while keeping individual identity. And I assure you that without the EU it would be a mess for companies like Apple to grow in Europe.
    That’s just Eurocentric hogwash. The EU is an economic flop and it has been almost solely the burden of Germany to bail out all the failing countries there.
    Ssssshhh!!!   The Germans might catch on.
    SpamSandwich
  • Reply 45 of 64
    JWSCJWSC Posts: 1,203member
    entropys said:
    ppietra said:
    ppietra said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.
    Want to “preserve cultural diversity”? Then break up the EU. 
    Why would I break the EU when the EU has done so much towards keeping cultural diversity and cultural exchange? Clearly you have no idea of what Europe is!
    Europe is a complete mess. Germany is one of the very few successful countries in the handshake agreement that is the EU. You do realize that the entire union there is non-binding?
    Nowadays I would say the US is in a much bigger mess than the EU. We have always been sovereign countries/nations inside a political legal framework, trying to work together for common goals while keeping individual identity. And I assure you that without the EU it would be a mess for companies like Apple to grow in Europe.
    That’s just Eurocentric hogwash. The EU is an economic flop and it has been almost solely the burden of Germany to bail out all the failing countries there.
    Well I think you would have to add The Uk and France to the list of bailer outerers. But yes, everyone else is on the tit.  The ordinary poms got sick of it, while for Germany and France it is about power. Their power. The napoleonic and Bismarckian dream never died.
    Well, we know who wears the trousers in that relationship.
    razorpit
  • Reply 46 of 64
    JWSCJWSC Posts: 1,203member
    Sarkany said:
    I’d like to be able to filter out non-US, non-English-language native shows. Majority are horrid.

    I was expecting to see this type of comment basically saying that the US is "better" than everyone else. 🙄

    Hey, here's a fun fact for you.... Titanic... produced by a Canadian! Go figure!

    Some of the best TV series and movies are British, Australian, Japanese, etc. And some of the best US productions use actors from other countries, too.
    You have a great point there.  How many American made films star European actors?  Quite a few I would imagine.  Does that count as European content?
    razorpit
  • Reply 47 of 64
    larryjwlarryjw Posts: 1,032member
    mjtomlin said:
    crowley said:
    mjtomlin said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    I get it, but why should that responsibility be put on US companies? Aren't there streaming/content companies in the EU that their citizens can sign up for?

    It seems to me that the EU is more interested in litigating fair competition rather than actually competing.
    You get that it's about preserving local culture but don't get why the preserver would want to restrict imports of foreign culture?

    Umm, forcing 30% European content, has nothing to do with restricting foreign culture... it's about enhancing and increasing European culture.
    “Enhancing and increasing European culture” is also known as “protectionism”.
    Cultural protectionism is good. Quashing different cultures is not. Isn't that what China is doing to the Tibetans, Brazil doing to the indigenous, what the US did to slaves, native Americans. 

    What I find interesting in the UK is the diversity of language and dialects. Fascinating that UK can often identify what towns someone comes from just by their dialect. Everybody sounding the same and looking the same, same bland taste in bread, cheese, regardless of season, or feed, or other variations which make richness. 

    Being just another look-alike drone is not a compliment. 
  • Reply 48 of 64
    30% seems to be a pretty arbitrary number. Why not 42%? Maybe the U.S. should put an 80% mandate on U.S. made content and let them fight it out.

    What seems like a better option is to just let the free market decide what people would like to watch instead of having politicians decide it.

    Seems more like this is just another misguided "Scheme" by the wonderful EU. They even call it a "Scheme" in the Bill.
    entropysNotoriousDEVrazorpit
  • Reply 49 of 64
    JapheyJaphey Posts: 1,770member
    DoomFreak said:
    The problem with Netflix is that it has too much EU content. I am cancelling that one.  It has a vast amount of programs that are foreign and have dubbed audio.  The result is crap.  If the actors were any good it is masked by dubbed audio that makes them look ridiculous.  ... and they are charging more for that garbage.  I have enough to watch with all my other services.  I get frustrated because I can never find anything on it anymore.  Once my son is done watching whatever he is watching, Netflix is gone.  I get Prime that has a ton of stuff and I would be paying for Prime anyway.  Hulu is cheaper, even with the no commercials added option.  I get the feeling that many others will do the same and drop Netflix.  It seems like the obvious one to cut.
     You know that you can change the settings on ATV to watch in the native language with subtitles, right? I had the same experience with “Dark”. Once I changed to German with English subtitles, the show improved considerably. 
  • Reply 50 of 64
    steven n.steven n. Posts: 1,229member
    crowley said:
    mjtomlin said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    I get it, but why should that responsibility be put on US companies? Aren't there streaming/content companies in the EU that their citizens can sign up for?

    It seems to me that the EU is more interested in litigating fair competition rather than actually competing.
    You get that it's about preserving local culture but don't get why the preserver would want to restrict imports of foreign culture?
    If the EU wants to preserve cultural diversity, they should simply disband.

    NetFlix, for example, is 45% non-US content. To get to 30% EU content, they will simply trim other content since there is not enough EU content to make up the difference.

    the EU is no longer an economic zone but simply a legislative zone. 
    NotoriousDEVSpamSandwichrazorpit
  • Reply 51 of 64
    crowleycrowley Posts: 10,453member
    steven n. said:
    crowley said:
    mjtomlin said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    I get it, but why should that responsibility be put on US companies? Aren't there streaming/content companies in the EU that their citizens can sign up for?

    It seems to me that the EU is more interested in litigating fair competition rather than actually competing.
    You get that it's about preserving local culture but don't get why the preserver would want to restrict imports of foreign culture?
    If the EU wants to preserve cultural diversity, they should simply disband.

    NetFlix, for example, is 45% non-US content. To get to 30% EU content, they will simply trim other content since there is not enough EU content to make up the difference.

    the EU is no longer an economic zone but simply a legislative zone. 
    What is an economic zone but a set of common or coordinated economic legislations?  Doesn't seem like much of a point.

    The EU has more legislative power to protect cultural diversity as a bloc than they do as individual countries.  That's a point.
  • Reply 52 of 64
    ppietra said:
    cpsro said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe?
    It’s primarily about stimulating business in the EU and raising tax revenue.
    Actually no! This kind of rule is based on a decades old policy in some EU countries, like France and Spain, protecting cultural identity through local culture production. 

    Are they going to kick in doors and make sure kids are watching? LOL!  

    Maintaining culture should be left to schools; this is about entertainment options. 

  • Reply 53 of 64
    Well, that's a relief - for a moment there I thought the EU was becoming reasonable.

    Nothing like mandating EU content when there is no new content being created ...
    razorpit
  • Reply 54 of 64
    mike1mike1 Posts: 3,329member
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    If you want to promote "cultural diversity" of 27 different countries, you don't agree to be ruled by a single pseudo-government.
    Just curious what would happen if all of the 30% requirement came exclusively from the UK (EU membership not required here) and France.
    Adding two more countries and one more language would make the services more diverse and representative of the 27 very different European cultures?
    razorpit
  • Reply 55 of 64
    crowleycrowley Posts: 10,453member
    mike1 said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    If you want to promote "cultural diversity" of 27 different countries, you don't agree to be ruled by a single pseudo-government.
    Why not?   As long as the "single ruling pseudo government" is committed to the diversity of its members then so what?

    There are 50 states in the United States and I imagine they all take a certain pride in their state identity too.  Should any state that wants to preserve its culture secede from the union?
  • Reply 56 of 64
    mike1mike1 Posts: 3,329member
    crowley said:
    mike1 said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    If you want to promote "cultural diversity" of 27 different countries, you don't agree to be ruled by a single pseudo-government.
    Why not?   As long as the "single ruling pseudo government" is committed to the diversity of its members then so what?

    There are 50 states in the United States and I imagine they all take a certain pride in their state identity too.  Should any state that wants to preserve its culture secede from the union?

    No, but the federal government does not worry about the particular cultural anomalies of each of the fifty states.
    razorpit
  • Reply 57 of 64
    crowleycrowley Posts: 10,453member
    mike1 said:
    crowley said:
    mike1 said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    If you want to promote "cultural diversity" of 27 different countries, you don't agree to be ruled by a single pseudo-government.
    Why not?   As long as the "single ruling pseudo government" is committed to the diversity of its members then so what?

    There are 50 states in the United States and I imagine they all take a certain pride in their state identity too.  Should any state that wants to preserve its culture secede from the union?
    No, but the federal government does not worry about the particular cultural anomalies of each of the fifty states.
    I guess you need to have a culture worth preserving first.
  • Reply 58 of 64
    avon b7avon b7 Posts: 7,884member
    mike1 said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    If you want to promote "cultural diversity" of 27 different countries, you don't agree to be ruled by a single pseudo-government.
    Just curious what would happen if all of the 30% requirement came exclusively from the UK (EU membership not required here) and France.
    Adding two more countries and one more language would make the services more diverse and representative of the 27 very different European cultures?
    If you care to look, the EU has a long record of saying it doesn't interfere with issues within member states - unless of course those issues conflict with EU legislation. 

    In fact EU directives are transposed into member state legislation and the EU spends a huge amount of money funding cultural activities. 

    The cultural 'identities' of member states are in no danger from the EU itself and the EU also promotes integration. 

    Erasmus has been wildly popular. 


    edited December 2020
  • Reply 59 of 64
    razorpitrazorpit Posts: 1,796member
    beeble42 said:
    aderutter said:
    I remember when Netflix service in the UK was very poor with very little content worth watching; so people simply used VPNs to access the US Netflix. If this bill comes to pass, expect the customer to suffer because it will simply reduce the quantity of material available.

    e.g. If Netflix had 5% EU content and 95% non-EU content, they will simply remove non-EU content and not increase EU content. They will go from proportionally 100 programs to 18 programs. How is that a win for consumers?
    Or they pay for the mandated EU content (which no one wants otherwise it'd already be there) and pass the cost on to EU customers. A nice little bit of wealth redistribution from the working classes to the rich media folks.

    Why does the thought never cross the minds of the European ruling classes to encourage starting a streaming service and compete in a free market where people will choose what they want?

    We replaced Netflix with Britbox. Great British content. Love it. Much, much smarter comedy. American comedy by comparison is mostly like still thinking fart jokes are funny. We chose to pay for what we like in a free and open market. Other people who don't want what we want are free to pay for whatever they like. Why can't EU countries offer EUTube or something? People will pay for it if it's any good. And perhaps herein lies the problem.

    So EU customers are destined to either pay more, have less content or both. As Reagan said, "The nine most terrifying words in the English language are: I'm from the Government, and I'm here to help."
    Fart jokes are kool.

    SpamSandwich
    said:
    mjtomlin said:
    crowley said:
    mjtomlin said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.

    I get it, but why should that responsibility be put on US companies? Aren't there streaming/content companies in the EU that their citizens can sign up for?

    It seems to me that the EU is more interested in litigating fair competition rather than actually competing.
    You get that it's about preserving local culture but don't get why the preserver would want to restrict imports of foreign culture?

    Umm, forcing 30% European content, has nothing to do with restricting foreign culture... it's about enhancing and increasing European culture.
    “Enhancing and increasing European culture” is also known as “protectionism”.
    MEUGA!  :D
    edited December 2020
  • Reply 60 of 64
    razorpitrazorpit Posts: 1,796member
    avon b7 said:
    ppietra said:
    ppietra said:
    Is it so hard for people to understand that this is also about preserving cultural diversity in Europe? 
    The EU is made up of 27 countries, with 24 official languages! Only 2 of those countries have English as an official language. Do you think it is reasonable to expect an healthy local culture in the future when streaming services only have American shows? A similar law already applies to local networks. TV is not just a business.
    Want to “preserve cultural diversity”? Then break up the EU. 
    Why would I break the EU when the EU has done so much towards keeping cultural diversity and cultural exchange? Clearly you have no idea of what Europe is!
    Europe is a complete mess. Germany is one of the very few successful countries in the handshake agreement that is the EU. You do realize that the entire union there is non-binding?
    The EU is a great place to live. I have yet to meet a US citizen that hasn't said they wanted to live after being here for a few months. On the other hand, EU citizens who I've known with longer term residence in the U.S haven't said the same. Even those who were relatively well off. 

    One did a three year stint in Chicago and couldn't wait to get out. He moved onto São Paulo and loved it.

    I'm generalising of course but the EU is far from a mess. 
    If he/she thinks Chicago is bad, try Detroit.
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