Cook 'excited' about progress of Apple Silicon transition
Apple CEO Tim Cook says that the company has a "lot more to do," but is excited by how the first Apple Silicon M1 Macs have been received.
Tim Cook
Speaking during the legally-mandated quarterly earnings call, Cook responded to analyst questions about M1 Macs, the first of Apple's computers to be powered by in-house designed silicon. Stressing repeatedly that he sees this as early days in the transition from Intel to Apple Silicon, he said that Apple is excited about progress so far.
"We're partway through the transition, and we've got a lot more to do," he said. "We're in the early days of a two-year transition, but we're excited about what we see so far."
"If you look at the switcher [from PC to Mac]," he continued, "if you look at the new-to-Mac, and new-to-iPad, those numbers worldwide are about half of the purchases coming from people that are new. So the instal base is still expanding with new customers."
"That's true on both iPad and Mac [but] if you look at the Mac, M1 I think it gives us a new growth trajectory that we haven't had in the past," he continued. "Certainly if Q1 is a good proxy, there's lots of excitement about M1-based Macs."
Apple launched its first M1-powered Macs late last year with the MacBook Air, 13-inch MacBook Pro and Mac mini. Customer feedback has been largely positive, with many touting the new computers' speed and efficiency as compared to both past Macs and Windows boxes.
The company is rumored to release a pair of redesigned, high-end MacBook Pro models with M1 chips in the third quarter, while iMac and Mac Pro could benefit from Apple Silicon later this year.
Tim Cook
Speaking during the legally-mandated quarterly earnings call, Cook responded to analyst questions about M1 Macs, the first of Apple's computers to be powered by in-house designed silicon. Stressing repeatedly that he sees this as early days in the transition from Intel to Apple Silicon, he said that Apple is excited about progress so far.
"We're partway through the transition, and we've got a lot more to do," he said. "We're in the early days of a two-year transition, but we're excited about what we see so far."
"If you look at the switcher [from PC to Mac]," he continued, "if you look at the new-to-Mac, and new-to-iPad, those numbers worldwide are about half of the purchases coming from people that are new. So the instal base is still expanding with new customers."
"That's true on both iPad and Mac [but] if you look at the Mac, M1 I think it gives us a new growth trajectory that we haven't had in the past," he continued. "Certainly if Q1 is a good proxy, there's lots of excitement about M1-based Macs."
Apple launched its first M1-powered Macs late last year with the MacBook Air, 13-inch MacBook Pro and Mac mini. Customer feedback has been largely positive, with many touting the new computers' speed and efficiency as compared to both past Macs and Windows boxes.
The company is rumored to release a pair of redesigned, high-end MacBook Pro models with M1 chips in the third quarter, while iMac and Mac Pro could benefit from Apple Silicon later this year.
Comments
And for the few apps, mainly games, where I see issues - new work arounds and solutions are popping up as more people have time to experiment or developers have time to update their code.
Only problem so far is the Apple wireless trackpad that works as should with my 2012 mini not allowing me to grab bar and move windows or icons around.
Don't know if it is M1, Big Sur bug or combo so awaiting 11.2 update to see if it's fixed with that. 🤞🏻🤞🏻
Meanwhile plug in mouse works.