Facebook's 'Meta' shift may cost it $20 million

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Facebook's plan to rebrand to Meta may cost the social network $20 million, with the founders of Meta PC telling the company that they're willing to hand over the trademark and name at that price.




In late October, Facebook announced it had changed its name to Meta, as an umbrella company that controls Facebook and its other businesses. Despite announcing the rebrand, it seems that the company didn't sew up everything it needed to for a smooth transition.

The founders of custom PC producer Meta filed for a trademark on the name on August 23, covering computer-related goods and services, including peripherals, servers, networking equipment, notebooks, tablets, and components. This is well before any rumors of Facebook shifting to Meta materialized.

Joe Darger and Zack Shutt, co-founders of Meta PC, told TMZ the company has been operating for a year, but waited until August to file the trademark itself. The petition for the trademark hasn't yet been granted to Meta PC, but it says it's willing to give up the name to the social network, at a cost of $20 million to cover the cost of rebranding itself.



Whether it gets the money is another matter, as a source familiar with the matter told the report Facebook believes it has the necessary rights to use the "Meta" trademark for itself. If Meta PC does manage to secure the trademark in the future, it could become even more expensive for the social network to acquire.

For the moment, Meta PC is enjoying some benefit from the social network's rebranding announcement. Its social media follower count has increased 5,000%, which could result in more PC sales.

Read on AppleInsider

Comments

  • Reply 1 of 6
    Is it just me, or does the infinity symbol on the meta logo, when viewed upside down, look a bit… villainous?
    edited November 2021 watto_cobra
  • Reply 2 of 6
    Is it just me, or does the infinity symbol on the meta logo, when viewed upside down, look a bit… villainous?
    Someone (probably many) has already posted their new logo with a penis sticking up from the middle. Hope this goes viral!
    watto_cobra
  • Reply 3 of 6
    One of the first things notorious criminals are advised by their lawyers to do is change their names. So proud Apple has not needed to go this route. If you want details, see this week’s “60 Minutes” on the danger of big data and AI. 
    tommikelewatto_cobra
  • Reply 4 of 6
    $20 MM? Way too cheap especially now that the moron Zuckerberg has already announced they are becoming "Meta."

    Besides, $20 MM to the is as a penny is to me.
    watto_cobra
  • Reply 5 of 6
    sbdudesbdude Posts: 275member
    I'm not sure Meta PC has a case. "Meta" doesn't make anything; it's an umbrella company, so it does not conduct business in the same space as the PC company. And I'm willing to bet Zuckerberg would sooner part with all the people who've been trafficked using his platform than give up $20M, even if it's a drop in the bucket.
    watto_cobra
  • Reply 6 of 6
    Time was, a business name couldn't be a single word that was already in the dictionary - the rationale was the danger of commercial interests undermining the usefulness of the language.

    Good luck with the logo... it's too similar to others already out there. Including Australia's own ABC logo: https://www.abc.net.au
    watto_cobra
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