Samsung developing improved & brighter OLED display, after Apple rejects older tech

Posted:
in iPad
Samsung has reportedly changed course and is now working to develop a longer-lasting iPad display using the two-stack technology, and aims to win back a cancelled order from Apple.

iPad Pro


Two-stack OLED displays would provide an iPad with a screen that is considerably brighter, and which would also have a much longer operational lifetime. However, when Apple was reportedly demanding two-stack displays in 2021, it was more costly than single stack that other vendors were using.

Consequently, Apple is said to have cancelled a project with Samsung that would see the firm developing a two-stack system. Now, however, it appears that either Samsung wants that project back, or perhaps more vendors are looking to source two-stack displays.

For according to The Elec, Samsung is now developing its own two-stack tandem display structure, where the panel has two emission layers (EMLs). The company is working to develop the panel and, following customer evaluation, aims to begin commercial production in 2023.

Samsung is reportedly also working on a successor, a second two-stack system, that it wants to produce commercially from 2024.

Although there is no evidence that Samsung has yet won back Apple's order, it is still believed that Apple will launch an iPad with OLED. The Elec says the planned schedule means the iPad is to get this second generation two-stack system, which would mean a 2024 release.

This is not the first time that The Elec has reported that Samsung is aiming to regain Apple's order. In February 2022, the publication said that Samsung was intending to expand OLED production, but would need an order from Apple.

Separately, LG Display has been readying itself for OLED iPad screen production, although it's not known whether that is for a single- or two-stack process.

Read on AppleInsider

Comments

  • Reply 1 of 5
    wood1208wood1208 Posts: 2,765member
    What about OLED burn-in effect ? How far is MicroLED for iPhone,iPad,MACs ?
    watto_cobra
  • Reply 2 of 5
    tjwolftjwolf Posts: 424member
    wood1208 said:
    What about OLED burn-in effect ? How far is MicroLED for iPhone,iPad,MACs ?
    Is that (was it every?) a problem?  I've had every iPhone Apple sold and my TV is an OLED LG - none of them have shown any 'burn in'.  Of course, I'm not stupid and let those displays statically display the same image all day.
    muthuk_vanalingamwatto_cobra
  • Reply 3 of 5
    I haven't seen evidence of burn-in on iPhone displays (my wife has a 12 with the OLED screen) but my LG 65" OLED TV from several years ago definitely has issues - for example, when you play a video game for a while, there's some image retention.  Worse, the older LG TVs had issues with the panels cooking themselves; you get areas of discoloration in the middle of the panel over time.  I'm kind of up in the air about whether I'd get another OLED TV at this point.
    watto_cobra
  • Reply 4 of 5
    wood1208wood1208 Posts: 2,765member
    I haven't seen evidence of burn-in on iPhone displays (my wife has a 12 with the OLED screen) but my LG 65" OLED TV from several years ago definitely has issues - for example, when you play a video game for a while, there's some image retention.  Worse, the older LG TVs had issues with the panels cooking themselves; you get areas of discoloration in the middle of the panel over time.  I'm kind of up in the air about whether I'd get another OLED TV at this point.

    Not sure about Samsung OLED but users say LG OLED TVs built after 2018 have less of so called burn-in issue, and obviously you don't keep the same static image for very long time on screen?
    watto_cobra
  • Reply 5 of 5
    danoxdanox Posts: 1,058member
    OLED biggest weaknesses are burn-in, color accuracy, and longevity. A modern day VHS (which is why Samsung doesn’t care). So far Apple is not using it in iPads, iMacs, and Mac Laptops, they are trying to make it work. Be forewarned the days of using a some Apple products with large displays for six years easy will be over.

    Apple curated computer monitors have in the past been the best in class, LG and Samsung are clueless when designing in what matters when left to decide on their own…..
    edited March 3 watto_cobra
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