Landmark Theaters to Use WM9 for Movie Playback
Landmark Theaters to use WM9 for movie playback. Ouch!!!!
This sucks for Apple trying to push the MPEG4 standard.
But my question is...why? Why would any sane company put their whole business' future in the hands of another company.
I mean, this is a movie theater company. They show movies. It's their business. It's a giant leap of faith to put your whole business into the hands of a company that controls the movie playback format.
Not only that...but this announcement before NAB's MPEG4 presentation and Apple's QuickTime presentation is a bit funny. Will Landmark Theaters regret their choice? We'll find out soon!
This sucks for Apple trying to push the MPEG4 standard.
But my question is...why? Why would any sane company put their whole business' future in the hands of another company.
I mean, this is a movie theater company. They show movies. It's their business. It's a giant leap of faith to put your whole business into the hands of a company that controls the movie playback format.
Not only that...but this announcement before NAB's MPEG4 presentation and Apple's QuickTime presentation is a bit funny. Will Landmark Theaters regret their choice? We'll find out soon!
Comments
I'll have to get more of an understanding of this...but still.
My goodness it's as if they worried more about the licensing fees before getting the standard entrenched.
I think this may go down as a Folly of epic proportions. It's sad. We'll see what happens ...but it's an uphill climb to say the least.
Originally posted by kim kap sol
I mean, this is a movie theater company. They show movies. It's their business. It's a giant leap of faith to put your whole business into the hands of a company that controls the movie playback format.
Not only that...but this announcement before NAB's MPEG4 presentation and Apple's QuickTime presentation is a bit funny. Will Landmark Theaters regret their choice? We'll find out soon!
Well, currently, we're using Film, so how is that really different? You also have to buy your reels to screen from pretty much one source. Just because it is from Microsoft doesn't make it bad. In fact, it sounds as if this will work out well for the theatre. It is supposedly a lot cheaper for them. Furthermore, have you ever gone to see a movie that has been screened on the same reel dozens of times? It looks awful, comparitively speaking. Digital solves this.