Apple, NAB and Cringley article

in General Discussion edited January 2014
I don't want to start a "Golden Convergence" discussion, but the latest article by Bob Cringley brings up some ideas for what may converge and what won't least for a few decades.

Nothing amazingly new, but some morsels.


The next 12 months, for example, will see an avalanche of WiFi and HomePlug products intended to network not just computers but also televisions, home theaters, and audio. The goal here is mainly to eliminate all wires except the power cord, with self-discovering components that will find each other using technology like Apple Computer's Rendezvous, which has conveniently been made Open Source. From the manufacturer's standpoint, there are two important drivers here. One is to make it easier to add and configure systems, lowering both support costs and fear of wiring complexity on the part of potential buyers. But even more compelling for manufacturers is the idea that we'll all throw away our old stuff and buy new.

How might Apple's incursion into TV with FCP setup other "standards" for the industry to adopt?


The Internet also makes possible for the first time ever a direct relationship between producers of content and viewers. In the old days of 1999, we'd talk about this disintermediating the networks, but the more modern view is that it will become just another source of revenue for producers. Maybe you and 100,000 of your friends would pay a dollar per episode to watch ?Buffy the Vampire Slayer.? That isn't enough revenue to make new shows, but it is more than enough to justify an alternate distribution method for enthusiast viewers.

These seem like a few issues that might make it to Apple's NAB announcement as to video content/production STRATEGIES ... not just some software updates.

Cringley also brings up some difficulties with consumer use of "broadcasting" service that might have been in Apple's plans and some threads here....


TV networks, too, are nervous about Replay because of another feature called Show Sharing that allows users to trade recorded copies of shows, which isn't illegal in itself, but the networks claim cutting out the commercials violates their copyrights. Yeah, right.


What's far more disturbing, though, is the fact that our TiVo boxes are watching us and reporting our viewing habits back to their mother ship. And this is highly detailed snooping according to TiVo's own report of the most replayed and most freeze-framed moments from the recent Academy Awards telecast. They not only know what you are watching, but how you are watching it on a second-by-second basis -- information that of course will be sold to the very advertisers who think they are being subverted by TiVo technology.

The security issues and copyright protections will surely keep any Napster for TV from happening. And personal security issues regarding viewership will make this a troublesome industry for Apple to approach from the content provider position. Unless they can work some magic with the rumored music provider model that has been rumored and bring that to broadcast video.
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