Apple Silicon has a clear path to better GPUS
And that path is… hardcore gaming.
Historically, the big leaps in GPU capability have come about due to a relentless AJ Dr better capabilities for the purpose of gaming. This is true both on the computing side and the console side. Even the iPhone started with a GPU that was derived from the Dreamcast.
Apple has a serious uphill battle with the likes of Nvidia in the GPU DEPARTMENT and it’s one they are sadly losing badly. Apples GPUs compare well against your run of the mill low and some midrange cards, but get blown away by the higher end GPUs.
Apple has historically been averse to the gaming scene and the leadership culture has seemed to view gamers as “the unwashed masses.” Eventually, the iPhone started getting graphically impressive games (for a phone), but nothing serious. Even the launch of “Apple Arcade,” which would have been the perfect console name, was just a mobile game subscription (where you don’t even get the whole catalog).
Apple has an opportunity. They make their own hardware across the board. They have a nice, secure ecosystem, and they have the engineering talent to build whatever they want and be the best at it.
But they are currently limited in the GPU department because they have nothing really pushing that arena. Soon enough, M3 SOCs will be out and the ray tracing enhanced GPUs will be a huge upgrade over M2. But by then, NVIDIA WILL BE FURTHER AHEAD as well.
So there is a huge upside to embracing gaming at apple and making it a core business. They could even brand it differently so as to distance “snobby apple” from “unwashed apple.” They could buy sets or Atari or both and get major IP to start as well as opening up an sdk for all the third parties. Add the establish mobile catalog and boom. Massive built in success.
Why would Apple do this, consider the untapped market potential of games as a core business. Gaming is an entertainment category much larger than music, movies, etc. as much as apple has profited from mobile, there is a whole new world out there with the AAA “hardcore” stuff.
Apple has the hardware solution, the loyal customer base, the delivery platform, and the software integration to nail this.
And almost as a side-benefit, Apple gets better GPU input and engineering.
It’s time for an “Apple Arcade” console. And they need to move quick. The traditional gaming landscape is a bit wonky at the moment as the big players seem unsure of what to do or in Microsoft’s case, how to do it.
An Apple Arcade that plays the best and most hardware demanding games as well as the mobile stuff would be the way to go. It can have Apple TV built in, web browsing, apple music, etc. the baseline SOC would be great as newer powerful macs increase that level of performance can tap into that potential as well. But all the games for Apple Arcade would be set to run perfectly on the console while also being able to take advantage of more powerful Macs they come out later. The console can last 5-7 years between updates and be a killer business.
Apple Arcade. It’s time. Benefit to Apple by getting a huge piece of the gaming pie plus another big push to hyper accelerate the development of their GPUs to be leading the industry, not playing second fiddle.