Apple and Sony mutual licensing?
It's obviously the Apple need a "desktop-level" performance CPU and sadly, Moto just won't do that . Therefore, we have the poor PowerPC 7450(7455) in the latest tower.
Sony earns 40% of it's profits from Sony Entertainment, PlayStations, the sparkling diamond of Sony, it makes lots of money for Sony. While the Xbox comes with the strong support of Microsoft and it cannibalizes the juicy fruit of PlayStaions. And the rumormill has it:
1.the PlayStation3 will use the PowerPC chip co-developed by IBM/Toshiba/Sony.
2.the G5 will be what we might have at MWSF.
taken these together and combing with:
1.SJ likes Sony, in other words, they have(might have) good relationships.
2.Sony, the Japanese icon of electronics company, was left behind the IT industry when it comes to personal computers, it is clear that Sony want to establish their own kingdom, hardware- and software-wise. PlayStaion is the tool that Sony wants to take a piece of pie from the Wintel kingdom.
So I assume that if Sony wants to extend the functionality of PlayStation3, it needs an OS, a real OS that make it not only just a gaming console, WinXX is not an option since this is wrapped under the fingers of Microsoft, but just look at MacOS X, it is stable, it is powerful and it has lots of developing tools, unlike PlayStation2, it is extremely difficult to develop software for it. And the most important of all, Sony and Apple no competitions in this market.
Apple's stance is simple, Apple wants the new powerful PowerPC. Therefore, I think that a mutual license might be a plausible strategy for the both company.
just my 2 cents.
Sony earns 40% of it's profits from Sony Entertainment, PlayStations, the sparkling diamond of Sony, it makes lots of money for Sony. While the Xbox comes with the strong support of Microsoft and it cannibalizes the juicy fruit of PlayStaions. And the rumormill has it:
1.the PlayStation3 will use the PowerPC chip co-developed by IBM/Toshiba/Sony.
2.the G5 will be what we might have at MWSF.
taken these together and combing with:
1.SJ likes Sony, in other words, they have(might have) good relationships.
2.Sony, the Japanese icon of electronics company, was left behind the IT industry when it comes to personal computers, it is clear that Sony want to establish their own kingdom, hardware- and software-wise. PlayStaion is the tool that Sony wants to take a piece of pie from the Wintel kingdom.
So I assume that if Sony wants to extend the functionality of PlayStation3, it needs an OS, a real OS that make it not only just a gaming console, WinXX is not an option since this is wrapped under the fingers of Microsoft, but just look at MacOS X, it is stable, it is powerful and it has lots of developing tools, unlike PlayStation2, it is extremely difficult to develop software for it. And the most important of all, Sony and Apple no competitions in this market.
Apple's stance is simple, Apple wants the new powerful PowerPC. Therefore, I think that a mutual license might be a plausible strategy for the both company.
just my 2 cents.
Comments
Escher
I fall in the camp that believes eventually, Apple must merge with someone if they really want to gain market share. I think that Apple could double its market on its own, but that's about it. MS is just too big and too rich to really battle. Remember, the Americans did not win the revolution on their own, we had help from the French.
I have gotten the sense that Sony and Apple would eventually partner up. Steve is no fool, and I also don't think he is satisfied with MS running the world and Apple being a bit player, always at the mercy of Redmond. I think Steve sees this as much more than a simple battle over standards, it is about what kind of world we want to live in.
So what to do. Steve obviously admire Sony, and their businesses could really compliment each other. I also am a longtime Sony guy, and for me this would be a great thing. A chance for OSX to really explode, a chance to see our way of looking at technology win the war for the minds of tomorrow. This all may sound melodramatic, so forgive me. But I really believe that Steve sees it somewhat this way too.
btw-the xbox is still in 3rd place with like 7% of the market or something like that.
I think Steve-o wants to increase marketshare and presence enough for people not to second guess a macintosh purchase.
If IBM produced a business product that was running OS X, it would go a long way to establish the Macintosh as a serious business product. IBM's stamp of approval would be fantastic for Apple. The only product that wouldn't compete directly with apple would be a high end server. If Apple could think of someway of having IBM's name associated with MacOSX it without losing, it would be great.
Sony would also work, but not as advantages as IBM.
Apple gets to say you can play the best game on our computer. Sony gets to sell a lot more games... <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
<strong>What about an agreement with Sony to allow Playstation 2 (and or 3) games play on the Mac? Sony did buy out Connetix (or whatever there name was) that sold the virtual game station...
Apple gets to say you can play the best game on our computer. Sony gets to sell a lot more games... <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" /> </strong><hr></blockquote>
If Apple ends up using Cell processors in Macs, there won't be much to stop PS3 games running (assuming they come on CD)
<strong>
If Apple ends up using Cell processors in Macs, there won't be much to stop PS3 games running (assuming they come on CD)</strong><hr></blockquote>
Too bad these machines won't be running the same OS or even using simular APIs.