Usher is missing days before Super Bowl performance in new Apple Music teaser video

in Apple Music

Apple has shared a new teaser video starring a displeased Tim Cook, Ludacris, Lil Jon, and Taraji P. Henson that asks, "Where's Usher?"

Tim Cook on a FaceTime call
Image Credit: Apple Music

In the video, Ludacris FaceTimes Tim Cook to inform him that Usher has gone missing, mere days before the much anticipated Apple Music Super Bowl Halftime Show.

Wearing an Apple Music branded Usher shirt, Cook gives the trio a stern look before hanging up and texting them an ominous message: "You will find him!"

The video description reads, "Will Ludacris, Lil Jon and Taraji P. Henson find Usher in time for the performance? TO BE CONTINUED..."

On February 8 at 1:00 p.m. ET / 10 a.m. PT, Apple Music Radio's Nadeska Alexis will interview Usher at the Super Bowl LVIII Halftime Show press conference. Viewers can tune in live or watch on demand on Apple Music here; or on the official Apple Music social media pages on TikTok, YouTube, Facebook, and X. It will also be available on the NFL Network.

Usher's performance will occur on Sunday, February 11, during the halftime break at Allegiant Stadium in Paradise, Nevada.

If you'd like to hear the songs that have gotten Usher amped for the performance of a lifetime, you can check out the Apple Music playlist "My Road To Halftime" here.

Apple took over the Super Bowl Halftime show from Pepsi in 2023, and the event was headlined by Rihanna.

Read on AppleInsider


  • Reply 1 of 3
    entropysentropys Posts: 4,166member
    Did it make Tim one of the cool kids?
    Regardless of the idea behind the ad, someone should send him a note that Apple and he are different entities. He is the corporate face, not a social influencer.
  • Reply 2 of 3
    There was a skit recently on SNL how the real end of the football season was the end of the championship games because the Super Bowl is just full of crap like this.
  • Reply 3 of 3
    "how do you do, fellow kids?"
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