YouTuber made a Mac event video so Apple doesn't have to

Posted:
in Future Apple Hardware

Apple isn't going to have a launch video for its forthcoming Mac announcements, so YouTuber Jon Prosser has made one anyway.

Man in a brown shirt and black jacket stands gesturing in a modern glass-walled building with shrubbery and a blue sky visible outside.
Jon Prosser as a Tim Cook-like figure in a parody Apple Event video -- image source: Frontpage Tech



It's chiefly a way to predict what Apple's announcements will include, but it's also quite lovingly made with mostly very successful attempts to look as if it's been shot at Apple Park. Prosser stars as a character who is not named as Tim Cook, but unquestionably is.

Beyond the list of predictions, it's this impersonation of Cook that works the best. Cook has a particular rhythm to his speech, and also quite a finite set of hand gestures to accompany them.

That cadence and those gestures are perfectly impersonated. The joke of the video is that a sentence will start in the way Cook would say it, such as "customers love the current design," but ends with what he wouldn't -- "especially the notch."

At times the joke falls a little flat, such as when a description of the M4 processor tails off into a line about "truly the best chippy Apple has ever shippy."

But the "Tim Cook" segments in and around Apple Park are particularly well done.



A short segment with "our Senior Vice President of Software Engineering" is less successful. It has Prosser in a Craig Federighi-like wig admitting to having no news, and doing so in front of the only poorly rendered background.

As for what the video predicts Apple will release in its week of announcements, Prosser's video says we'll see:


  1. M4 MacBook Pro in Space Black with three Thunderbolt ports and 16GB RAM

  2. Apple claiming a 20% performance improvement over M3

  3. Redesigned and smaller Mac mini

  4. M4 24-inch iMac with 16GB RAM

  5. New USB-C Magic Keyboard, Magic Mouse, and Magic Trackpad



In line with all recent predictions, the only Mac getting a substantial redesign is the Mac mini. For everything else, Prosser says as Tim Cook, "so please enjoy that same design for even longer."

There has been some doubt about the iMac getting an M4 update as it was last updated -- to M3 -- in November 2023. There's also been a question of whether there will be a redesign, specifically to make a larger model, but there has been nothing concrete to suggest that.

Apple is of course not saying what the announcements will be, but the company has made it very clear that the week's news will be about the Mac.

Previous rumors have also made it at least unlikely that the week's news will include any word of an updated Mac Pro or Mac Studio. Those are still not expected until late 2025.



Read on AppleInsider

Comments

  • Reply 1 of 8
    Craig Federighi's update on Apple Intelligence was hilarious!
    gregoriusmbyronlwatto_cobra
  • Reply 2 of 8
    Funny, but Apple's presentations are on another level.
    Alex_Vwatto_cobra
  • Reply 3 of 8
    Someone should let him know that a parody is supposed to be funny. Apple events are fertile ground for parody. This could have been really funny, but instead, it landed squarely in awkward. It really just became uncomfortable to watch as it went on, kind of like open mic night at a comedy club. 
    diman80watto_cobra
  • Reply 4 of 8
    Alex_VAlex_V Posts: 256member
    There is an unmistakable whiff of desperation in the efforts of these social media dudes.
    diman80watto_cobra
  • Reply 5 of 8
    eriamjheriamjh Posts: 1,756member
    Doodpants said:
    Craig Federighi's update on Apple Intelligence was hilarious!
    "Apple Intelligence?  That shit is not ready."  


    byronlwatto_cobra
  • Reply 6 of 8
    byronlbyronl Posts: 376member
    Why are the comments so negative? I thought it was funny and pretty well done for a "homemade" video.
    watto_cobra
  • Reply 7 of 8
    eriamjheriamjh Posts: 1,756member
    Mine was NOT negative.  I thought it was funny.   7/10
    watto_cobra
  • Reply 8 of 8
    avon b7avon b7 Posts: 8,005member
    It is a fun parody and highlights the shortfalls of doing 'event' video presentations. 

    He did a great job with the Tim Cook stance and for Craig, we'll, he didn't even need the wig! Just getting those legs as far apart as possible was spot on. 
Sign In or Register to comment.