'Price is Right' contestants nowhere close to Apple Vision Pro's astronomical price
How much could a VR headset cost
If you're reading AppleInsider, chances are you have a good idea how much nearly any Apple product might cost. However, it is easy to forget that it isn't common knowledge, as was proven on a classic game show.
A Threads post from Justin Ryan shows a recorded video of a segment from The Price is Right. An Apple Vision Pro is shown, and the players have to guess the price without going over, and they all came in well under retail.
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If you're not familiar with The Price is Right, it is a game show where contestants are called down from the audience and are given a chance to play for bigger prizes after guessing a product price first. Going first is never ideal, as someone can snipe your bid by adding a dollar.
All four bidders realized the Apple Vision Pro was an expensive product, and likely even understood that Apple was a high-priced retailer. Some VR headsets cost $500 or less, easily, so $1,000 seemed like a safe bet for the contestants.
However, this is Apple we're talking about. None of the contestants came close, with the highest bid coming in at $1,250 -- nearly a third of the $3,499 base model price tag.
Some would suggest this is a sign that Apple's headset is truly overpriced. Average consumers don't know the value of such a product, so they're likely to come well under the expected price.
That said, Apple didn't build Apple Vision Pro for the average consumer. It is marketed as a high-end device that has its uses, but it isn't a mass market product.
If there is a lesson to be learned from this game show, it's that Apple needs a lower-priced headset. However, even with price reduced materials and limited features, it may be hard to hit a sub-$2,000 price anytime soon.
Apple is expected to reveal a new Apple Vision Pro model sometime in the next year. It is unknown whether it will be a low-priced model, a second-generation model, or both.
Read on AppleInsider
Comments
https://www.apple.com/apple-vision-pro/specs/ Note: the next generation probably will have a Apple C1 or C2 modem too.
I’m on Apple news sites all the time and even I didn’t know it is $3500. For some reason I thought it was $2500 or so. So I would have been way off as well. Although my bid of $2500 would have been the highest without going over.
In this case, I don't think it's about expectations at all. They have no expectations because it's so far out of their purview. They may be casual iPhone or iPad users, but VR headsets are a very different beast, especially at the high end of the market. They simply don't know. Even if Drew Carey gave them specs, including the bunkers OLED displays, it would mean nothing to them.
Accounting for inflation, that’s equivalent to $27,000 today.
But I'm with SiTime. I thought it was $2500 too.
As the fourth contestant (i.e.: the last to go) why do you think they would've lost had they said $1,002?
I had the AVP demo recently and it was, even for me, surprisingly good. It’s head and shoulders above what I have seen in the alternatives from Meta & Sony - it makes the PSVR2 seem like a low-end toy which I guess it is in comparison.
I would say at the same price as a very good (and large) TV it is priced quite reasonably if you get enough use out of it.
But to draw a conclusion that the contestants guesses - contestants who clearly know nothing about the device and the tech behind it - proves it’s overpriced, is ridiculous.
Both are under or in the neighborhood of $2000-$2500. Look at the bill of materials. It just isn’t gonna be that cheap (the Vision Pro has to many state of the art sensors/screens and a new secondary R1 SOC along with a possible C series Apple modem in the future).