Software competitive upgrades

in General Discussion edited January 2014
Apple just announced some incentives to get Adobe Premiere users to switch to their Final Cut software:

I hope these aggressive competive upgrades become an industry trend. It would be great if I could get some Avid and Macromedia software this way.


  • Reply 1 of 2
    ast3r3xast3r3x Posts: 5,012member
    nice...thats a big blow at Premiere
  • Reply 2 of 2
    macsrgood4umacsrgood4u Posts: 3,007member
    Those are the only updates on the Apple site. MWCP was always promoted as a software show, so anyone expecting hardware updates was thinking "wishfully" or whatever. Apple will introduce new hardware when ready with special events or announcements to the press. They have announced many times in the recent past that they would no longer wait for MacWorlds (of whatever size) to announce product. There will be hardware updates shortly.... there always are!
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