Huge Pepsi Ad in February

drewprops

I'm a Coke fan, but if you go to the iPod+iTunes tab on Apple's website you'll see an ad that has the Pepsi logo with headphones on it and the words "100 Million FREE Songs - Coming Feb 1".



Sounds like you get a free song when you win one of those under-the-cap contests if you asked me....

amorph

That's the idea. Kicking off Feb 1, 2004 (the Super Bowl), Pepsi puts yellow caps on 300 million 20oz and 2 litre bottles of Pepsi, Diet Pepsi and Sierra Mist, and 1 cap in three wins a free song from iTMS.



That oughta be enough promotion even for pscates.



I swore off soda last year, but I might get a bottle or two. Or three.

bauman

Right, and that means not just any Ad but a Superbowl ad.



Yeeehaw!

dog almighty

Uh? herm? will they be at 100,000,000 songs by February? 400,000 songs now means you'd (roughly) get 250 of each song. how will this work?

pesi

Quote:

Originally posted by Dog Almighty

Uh? herm? will they be at 100,000,000 songs by February? 400,000 songs now means you'd (roughly) get 250 of each song. how will this work?

um... dude... THINK for a sec...



they're not giving a single winner 100 million songs. hahahahaha.



silly silly silly.

luca

Yeah, and the 100 million figure represents how many winning caps there will be. 400,000 is the number of different songs available in the store.

nwhysee

wowzer thats a mighty good promotion. Better than my current McDonalds monopoly game pieces trading ring.

ipeon

Quote:

Originally posted by pesi

um... dude... THINK for a sec...



they're not giving a single winner 100 million songs. hahahahaha.



silly silly silly.

Too funny.



Man, that would take like... shoot my calculator does not go that high to calculate how many years it would take to listen to that playlist.

splinemodel

shitballs. I'm the kind of guy who prefers Coke but likes a Pepsi every now and then to remind me why I prefer coke. But a promotin like this will certainly change my habits. I remember when Sprite (well, Coca cola) ran a "1 in 6 caps gets a free Sprite" campaign. I like sprite and buy it about one third of the time, but during that time that's basically all I bought.



Sounds like it'll be Pepsi and Sierra Mist. . . heh.

aquatic

Pepsi is so much better but anyway I quit soda in high school because my cross country coach told me to. I don't know.. it's calling. Damn I'll have to have a few Pepsis.

splinemodel

Quit soda for cross country? That's amusing. When used to run, I used to slam a jolt or a red bull 90 minutes before. Sugar and caffiene to jump start the metabolism. . . . I can currently run an 8K in 29mins or so, and I haven't been racing for a while. I can't run 29 without a good soda beforehand either.



My track friends do tend to laugh at my diet recommendations, but I'm only a few steps behind them.

cosmonut

I guess I'll have to go with Sierra Mist since Pepsi Vanilla isn't included in the promotion.

alcimedes

man, i wish mt. dew was on that list. i hate pepsi.

brussell

Quote:

Originally posted by Dog Almighty

Uh? herm? will they be at 100,000,000 songs by February? 400,000 songs now means you'd (roughly) get 250 of each song. how will this work?

Now THAT would be a promotion: "In partnership with Pepsi, we're giving each human on the planet 100 million free songs each! Woohoo!!"



I am wondering though whether their 100 million by April goal includes the 100 million they're giving away.





Doesn't really seem like such a lofty goal when they're giving them all away. I'm sure not all of them will be redeemed, but I'd imagine a lot of them would be; certainly over half? And they've already sold 13 million, so they really only have to sell another 30-40 million. So basically the 90% Windows users merely have to purchase the same amount that the 5% Mac users have been buying, and they should meet their goal.



I thought it was interesting too that this promotion is not from the record companies at all. Steve mentioned that they're getting paid. So I assume Apple is paying most if not all of it, with maybe Pepsi kicking some in too. That's quite a marketing campaign: assuming they pay the record companies 80¢ per song, that's probably around a $50 million cost to Apple, assuming not all caps are redeemed.

applenut

Quote:

Originally posted by BRussell

Now THAT would be a promotion: "In partnership with Pepsi, we're giving each human on the planet 100 million free songs each! Woohoo!!"



I am wondering though whether their 100 million by April goal includes the 100 million they're giving away

it is included. at least the presentation lead you to believe that. i think that was the joke. whoa, hopes of selling 100 million......pepsi deal.....ahhhhhh, thats how.

shetline

Quote:

Originally posted by BRussell

Doesn't really seem like such a lofty goal when they're giving them all away. I'm sure not all of them will be redeemed, but I'd imagine a lot of them would be; certainly over half?

I'd expect about a 10% redemption rate. I'd be mildly amazed to see 20%. I'd be downright shocked by 30%.



A lot of these Pepsies (is "Pespis" or "Pepsies" the proper plural of Pepsi?) will be sold to people who either don't have Mac OS X, Win 2000, or Win XP. A lot will be sold to people who have one of those OSes, but who don't do the MP3 thing. Many redeemable caps will be thrown straight into the trash, completely ignored. Many people with the intention of redeeming a cap will forget and throw the thing away anyway. Many people with a suitable OS will be leery of installing iTunes, leery signing up for an account, or just won't get around to it. Only a few people who can't or won't use the winning caps themselves will make much effort to give them to someone who will.

applenut

Quote:

Originally posted by shetline

I'd expect about a 10% redemption rate. I'd be mildly amazed to see 20%. I'd be downright shocked by 30%.



A lot of these Pepsies (is "Pespis" or "Pepsies" the proper plural of Pepsi?) will be sold to people who either don't have Mac OS X, Win 2000, or Win XP. A lot will be sold to people who have one of those OSes, but who don't do the MP3 thing. Many redeemable caps will be thrown straight into the trash, completely ignored. Many people with the intention of redeeming a cap will forget and throw the thing away anyway. Many people with a suitable OS will be leery of installing iTunes, leery signing up for an account, or just won't get around to it. Only a few people who can't or won't use the winning caps themselves will make much effort to give them to someone who will.

you forgot thousands will be thrown away in stadiums because they refuse to give you the cap when they sell you the drink

asen

And starting Feb 1, yellow Pepsi caps will begin popping up on eBay...

I can see it now...

suckers will start paying up to 98c for one...

the agonising wait for the tiny package to arrive in the mail...

and when you unwrap the parcel...

its one of the caps with no iTMS code inside

myahmac

as i understand it,

1. pepsi bought the songs from apple.

2. as apple says they make no money on songs ne-way. so apple gets nothing

3. pepsi puts a code so i can trade code for a song

4. i get enough songs, use itunes and make apple happy

5 i then trash my dell get a mac because it has more sofwtare like itunes. plus it matches my 60GB iPod with wireless remote!

6. apple says next year,"market share is 95% of internet downloads, iPod is 60%, and our world wide market shar is at 8%"



go aple!

macsrgood4u

The redemption rate will be about 5%. They'll never have to give away the 100 million songs.

drewprops

Condition your Pepsi-drinking friends and relatives NOW. Tell them to start saving their caps for you "for a project I'm doing" and by the time February rolls around they'll be totally conditioned to saving the little buggers. Get them to enroll THEIR Pepsi-drinking friends and relatives.



Think of all the music!