Apple's SEC 10-K annual report

Posted:
in General Discussion edited January 2014
Apple released its annual financial report on Friday, according to MacMinute. MacMinute presents a succinct summary of the report at their site, which I'll copy below for future reference.



Quote:

Highlights from Apple's annual report



December 20, 2003 - 02:22 EST Apple on Friday filed its annual report (SEC form 10-K) with the Securities and Exchange Commission. In the document, Apple reported that net sales increased US$465 million or 8% during 2003 compared to 2002, while Mac sales declined 3% year-over-year to approximately 3 million units.



Apple's portable systems, which represented 42% of all Macs sold, were "relatively strong" due to the 69% or 247,000 unit increase in PowerBook sales, slightly offset by a 4% or 30,000 unit decrease in iBook unit sales.



Apple said total unit sales of desktop systems fell 15% during 2003. iMac unit sales declined 16% resulting from "a shift in sales away from desktop systems in favor of portables."



Unit sales of Power Macs fell 13% during 2003. Apple said that for the first nine months of 2003, unit sales of Power Mac sales were down 24%. However, sales increased 26% during the fourth quarter as compared to the same period in the prior year due largely to the new Power Mac G5.



Net sales of peripherals and other hardware rose $384 million or 57% during 2003. The increase was primarily driven by the $202 million, or 141%, year-over-year increase in iPod sales to $345 million.



Apple said net sales of software increased $55 million or 18% during 2003 due to the introduction of several new software titles including Final Cut Express, iLife, and Keynote, as well as from higher sales of software related to PowerSchool and Emagic.



Apple services and other sales rose $69 million or 30% and results from increases in net sales associated with AppleCare, .Mac Internet service, and the introduction of the iTunes Music Store.



Net sales of Apple's retail segment grew to $621 million during 2003 from $283 million in 2002, an increase of 119%. The retail segment improved from a loss of $22 million during 2002 to a loss of $5 million during 2003.



Apple said it experienced "ongoing weakness" in its U.S. education channel during 2003. Net sales and unit sales were down 4% and 6%, respectively, as compared to 2002. Portable systems accounted for 43% of total unit sales in the education channel during 2003, as compared to 34% in 2002.



Comments

  • Reply 1 of 2
    It looks like Steve wasn't kidding when he said this would be the year of the notebook. I wonder if he'll bring up that quote at MacWorld and cite a choice few of those numbers and how "great Apple is doing".
  • Reply 2 of 2
    jlljll Posts: 2,709member
    Quote:

    Originally posted by Brad

    It looks like Steve wasn't kidding when he said this would be the year of the notebook. I wonder if he'll bring up that quote at MacWorld and cite a choice few of those numbers and how "great Apple is doing".



    And 2004 will be the year of the Power Mac
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