Apple Has Shipped Over 125,000 iMacs And Is Now Is Shipping 5000 a day!.

Posted:
in Current Mac Hardware edited January 2014
Press Release

SOURCE: Apple Computer Inc.



Apple in Volume Production of New iMacs



$100 Price Increase Due to Rising Component Costs



MACWORLD EXPO, TOKYO, March 20 /PRNewswire-FirstCall/ -- Apple® (Nasdaq: AAPL - news) today announced it has shipped more than 125,000 new flat-panel iMac® computers since its launch in January and is now shipping over 5,000 new iMacs per day. The new iMac's infinitely adjustable 15-inch LCD flat-panel display, powerful G4 processor, optional SuperDrive(TM) and stunning design have made it the most popular new Apple product since the original iMac was launched in 1998.



``Customer demand for the new iMac has been off the charts and we have simply been unable to keep up with it. We are now in volume production, shipping over 5,000 new iMacs per day, and hope to catch up with demand soon,'' said Steve Jobs, Apple's CEO. ``We appreciate our customers' and resellers' patience during this ramp-up period.''



Apple today also announced that due to significant increases in component costs for memory and LCD flat-panel displays, the company will increase the price of all new iMac models by $100 (US). Effective immediately, the new suggested retail price for all three models will be $1,399 (US) for the 700 MHz G4 with CD-RW drive; $1,599 (US) for the 700 MHz G4 with Combo drive;and $1,899 (US) for the 800 MHz G4 with SuperDrive. Apple will honor all existing reseller orders and Apple online store orders as of today at the original pricing of $1,299 (US) for the 700 MHz G4 with CD-RW drive; $1,499 (US) for the 700 MHz G4 with Combo drive; and $1,799 (US) for the 800 MHz G4 with SuperDrive respectively.



``Rapidly increasing component costs is an industry-wide issue right now. Since the new iMac's launch in January, memory costs have tripled and flat-panel costs have increased twenty-five percent, with little relief in sight,'' said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. ``Some manufacturers are de-configuring their models in response to these rising costs-reducing memory and disk drive capacity, for example. We've chosen to raise prices by $100 and stick with our three fully-configured new iMac models.''



All new iMac models include Mac® OS X and Apple's award-winning suite of software for creating digital photos, movies and music and burning them on CDs and DVDs (models with SuperDrive).



Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.



NOTE: Apple, the Apple logo, Macintosh, Mac, iMac, Mac OS, and SuperDrive are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.



[ 03-20-2002: Message edited by: MacsRGood4U ]</p>

Comments

  • Reply 1 of 20
    trumptmantrumptman Posts: 16,454member
    Of course 8 months from now when ram has hit rock bottom again and LCD's are through the floor the price will still be....



    $1399

    $1599

    $1899



    Oh what CRT prices are rock bottom. 17 inch monitors are going for $125 and 15 inchers are even lower. Apple Classic iMac Prices...



    $799

    $999



    Remember when Apple upped the price of the PowerMac line by $100 to cover the fact that cd-rw's were now standard. Well they finally gave that $100 back...oh.....about a month ago.



    Nick
  • Reply 2 of 20
    emaneman Posts: 7,204member
    Who cares, they should've been shipping 5000 a day from the beginning to meet the demand.
  • Reply 3 of 20
    max8319max8319 Posts: 347member
    they're shipping as many as they can as fast as they can. you can't expect them to ship at full volume on the first day. they're meeting demand as best as they can. they want to sell as many as possible.



    on another note, i think they will lower prices, but it won't be for a while. they atleast need to get the price on the low model to $1200. once all the kinks are worked, then it will come.
  • Reply 4 of 20
    emaneman Posts: 7,204member
    [quote]Originally posted by Max8319:

    <strong>they're shipping as many as they can as fast as they can. you can't expect them to ship at full volume on the first day. they're meeting demand as best as they can. they want to sell as many as possible.

    </strong><hr></blockquote>



    If they were shipping as many as they could in the beginning that doesn't show much about them being able to handle so many orders.
  • Reply 5 of 20
    max8319max8319 Posts: 347member
    it's 125,000 (?) orders! that's a ton of computers. barely anyone can supply that, unless they have a normal pc tower were they slap the things in and ship them.



    the imac is is a lot harder to assemble. in the beginning, you can't expect apple to ship at volume production.
  • Reply 6 of 20
    emaneman Posts: 7,204member
    [quote]Originally posted by Max8319:

    <strong>it's 125,000 (?) orders! that's a ton of computers. barely anyone can supply that, unless they have a normal pc tower were they slap the things in and ship them.



    the imac is is a lot harder to assemble. in the beginning, you can't expect apple to ship at volume production.</strong><hr></blockquote>



    True but Apple should've started producing them before they did. They might not have known just how many they'd sell, but I'm sure they knew it'd be a hit.
  • Reply 7 of 20
    max8319max8319 Posts: 347member
    as shown through previous products, apple doesn't pre-produce. that's their choice. even with just (most) incremental uprades, they don't pre-produce. they don't want people to know that their updating. that's apple's choice. they've closed all the leaks (-dorsal m), and pre-production is one way for a leak.



    and if apple had pre-produced the imac, the word would get out about what it would look like. almost everyone predicted a new imac, but had no idea what it would look like and no confirmation came from apple.



    apple is very secretive like that.
  • Reply 8 of 20
    emaneman Posts: 7,204member
    [quote]Originally posted by Max8319:

    <strong>as shown through previous products, apple doesn't pre-produce. that's their choice. even with just (most) incremental uprades, they don't pre-produce. they don't want people to know that their updating. that's apple's choice. they've closed all the leaks (-dorsal m), and pre-production is one way for a leak.



    and if apple had pre-produced the imac, the word would get out about what it would look like. almost everyone predicted a new imac, but had no idea what it would look like and no confirmation came from apple.



    apple is very secretive like that.</strong><hr></blockquote>



    Yeah, and that's what screwed them at least this time.
  • Reply 9 of 20
    alcimedesalcimedes Posts: 5,486member
    yeah, but what was the last Dell announced that was on the front cover of Time magazine? how much is that worth in advertising costs?



    and i knew what they looked like ahead of time, but that was a secret.
  • Reply 10 of 20
    max8319max8319 Posts: 347member
    it may be what screwed them, but apple just does things like that. should they change? i wouldn't mind a change, but the probably won't
  • Reply 11 of 20
    [quote]Originally posted by EmAn:

    <strong>



    Yeah, and that's what screwed them at least this time.</strong><hr></blockquote>



    how the fu$k is Apple "screwed" this time?!?!



    I swear, your posts get worse with every passing second...
  • Reply 12 of 20
    emaneman Posts: 7,204member
    [quote]Originally posted by concentricity:

    <strong>



    how the fu$k is Apple "screwed" this time?!?!

    </strong><hr></blockquote>



    They're screwed in that everyday consumers see the iMac costing $100 more today than it did yesterday. That's not good right there. And Steve using the excuse about LCD and RAM prices is ridiculous. Yes the prices have gone up, but I don't see any other companies raising prices. Apple's margins are usually high enough and the one time they're not they raise the price.



    BTW, if you don't like my posts don't read them. 'nuff said.
  • Reply 13 of 20
    [quote]Originally posted by EmAn:

    <strong>



    They're screwed in that everyday consumers see the iMac costing $100 more today than it did yesterday. That's not good right there. And Steve using the excuse about LCD and RAM prices is ridiculous. Yes the prices have gone up, but I don't see any other companies raising prices. Apple's margins are usually high enough and the one time they're not they raise the price.



    BTW, if you don't like my posts don't read them. 'nuff said.</strong><hr></blockquote>



    almost every review i've read of the new iMac (from industry/media types, not Apple-propagandists) say what a great deal (BARGAIN) it is. So Apple increased the price $100 to reflect tangible business conditions. Normal people deal with that. If I go to the store to buy milk, and it just happens that half the milk cows in nebraska died, causing the price of my gallon to rise $.20, BFD! Nobody likes the price increases, but jesus christ, quit yer bitching. Spend ten minutes looking into how royally penetrated we all are by auto manufacturers, banks, creditors, insurance, oil, telco, etc.

    it's a relatively small increase in a LUXURY item.



    get some perspective.

    and as for 'not reading' your posts, i'll work on that. you work on not littering these boards with inane, childish bitching.



    [ 03-20-2002: Message edited by: concentricity ]</p>
  • Reply 14 of 20
    falconfalcon Posts: 458member
    Hehe, this is amusing. Whether its the iMac price hike, or EmAn vs. concentricity. You decide.
  • Reply 15 of 20
    murbotmurbot Posts: 5,261member
    [quote]BTW, if you don't like my posts don't read them. 'nuff said.<hr></blockquote>



    Tough to do when you make every second post, EmAn.



    Isn't it a school night?



    <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
  • Reply 16 of 20
    tarbashtarbash Posts: 278member
    Eman, other PC companies aren't raising prices, but they are dropping features, or they are buying cheaper, lower quailty components in order to maintain profit margins. Apple's margins on the iMac were razor thin as it was in the beginning, and if they had kept the old prices, it would have gotten to the point where Apple would probably lose money on each iMac sold. If you keep business tactics up like this, you will eventually go bankrupt unless you raise your price. Sure, there are other product lines, but Apple can't afford to have a product as popular as the new iMac LOSE them $$$.

    This is an economically smart, temporary move that will keep profits up. People will still buy plenty of iMacs.

    DEAL WITH IT PEOPLE!
  • Reply 17 of 20
    emaneman Posts: 7,204member
    [quote]Originally posted by Tarbash:

    <strong>Eman, other PC companies aren't raising prices, but they are dropping features, or they are buying cheaper, lower quailty components in order to maintain profit margins. Apple's margins on the iMac were razor thin as it was in the beginning, and if they had kept the old prices, it would have gotten to the point where Apple would probably lose money on each iMac sold. If you keep business tactics up like this, you will eventually go bankrupt unless you raise your price. Sure, there are other product lines, but Apple can't afford to have a product as popular as the new iMac LOSE them $$$.

    This is an economically smart, temporary move that will keep profits up. People will still buy plenty of iMacs.

    DEAL WITH IT PEOPLE! </strong><hr></blockquote>



    I totally understand that but I just feel it's stupid because supposedly Apple wants to increase marketshare and they're not gunna do that by raising the prices.
  • Reply 18 of 20
    cosmonutcosmonut Posts: 4,872member
    Something is rotten in Silicon Valley.



    How in the world can LCD and RAM prices fluctuate so much? It's almost like gasoline. What, is there some OPEC for computer parts now?



    I don' t like it one bit. I don't care what Apple or anybody else says, the fluctuating prices in raw materials better damn well be justified.
  • Reply 19 of 20
    tarbashtarbash Posts: 278member
    Eman, of course Apple wants to expand marketshare. We want it to as well, but it also has to maintain a profit on the products it sells. This is really the most important issue. If Apple begins losing money on iMacs, their profits suffer dearly, they have less R&D and simply have a big strain on their operating costs. They would be crippled to expand their market in the future by the losses they incur in the present. Therefore, the company must remain profitable and stay afloat, while at the same time innovating with new hardware and software products to gain marketshare. Apple can't do anything about industrywide shortages, it has to adjust, and is doing the right thing. iMacs are still very competitvely priced, and I really doubt that sales are going to have a huge drop off. Almost everyone I see in retail stores and know personally thought the iMac prices were a steal and it was a great machine, and would gladly pay an extra $100 for their model of choice.
  • Reply 20 of 20
    amorphamorph Posts: 7,112member
    [quote]Originally posted by CosmoNut:

    <strong>Something is rotten in Silicon Valley.



    How in the world can LCD and RAM prices fluctuate so much? It's almost like gasoline. What, is there some OPEC for computer parts now?</strong><hr></blockquote>



    Actually, the RAM and LCD industries are rapidly consolidating. OPEC isn't a bad analogy.
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