New mobile from ATI

pbpb
Posted:
in Current Mac Hardware edited January 2014
Anandtech just tested the new mobile ATI chip, the ATI Mobility Radeon 9700. It is 25-30% faster than the Radeon Mobility 9600. I only hope Apple will choose this one in the next Powerbook revision.



Quote:



ATI's Mobility Radeon 9700 - What's in a name?_





The word is out - ATI has released their newest mobile GPU, code named M11, which is the successor to the Mobility Radeon 9600 family. As we mentioned in our mobile GPU Q1/2004 update, ATI and NVIDIA did not announce their next gen mobile GPUs at the same time. Instead, NVIDIA announced NV36M, dubbed GeForce FX Go5700, back at Comdex. And today, ATI's M11 newly christened Mobility Radeon 9700 officially hits the market. (It isn't based on the R300 core, but we will explain all of that later.)



While gaming/rendering on notebooks has never been up to par with desktop stuff (barring overly large-sized notebooks), the gap between the two has been slowly narrowing, and the sales for desktop replacements have been steadily on the upswing. The high-end mobile graphic solution for notebooks is now basically comparable to the mainstream desktop graphic stuff (of course, the 9600 name helps to get ATI's point across).



After enjoying the success of the M10 GPU, ATI doesn't want to slow down in the mobile segment at all. But they are still very cautious of the moves that they make in tandem to their competitor. While the Mobility Radeon 9600 is shaping up to be a very resilient mobile GPU, ATI still has a lot of work ahead, if they want to maintain the dominant position in the mobile GPU market.



M11 and its successor (we will get to that some other day) are supposed to be just that: the insurance ATI needs to solidify their mobile GPU market position. By all present indicators, the Mobility Radeon 9600 family looks like its going to be around for a while. ATI is positioning the M11 GPU to be the higher end derivative of its mobile graphics family, while the Mobility Radeon 9600 trio will remain in place as mainstream solutions.





Comments

  • Reply 1 of 2
    flounderflounder Posts: 2,674member
    I bet it probably will. Apple has been good with their mobile graphics chips the last couple of years.
  • Reply 2 of 2
    pbpb Posts: 4,233member
    What I find interesting is that the new chip is roughly equivalent to 9600 in power consumption:



    Quote:



    The benefits of a low-k dielectric are mainly related to shielding from crosstalk in high transistor density chips. The benefit of a low-k process is mainly the ability to scale up clock speeds while maintaining low power consumption and low thermal emissions. The latter reasons provide a big selling point to system manufacturers. Assuming that the M11 has an increase in performance over M10, it proves to be a very tempting solution, since it has no noticeable increase in the operating voltage and power consumption spec from the M10.





    From page 2 of the previous article.
Sign In or Register to comment.