Only Apple could create this cult frenzy

in Future Apple Hardware edited January 2014
What other computer company (or any other industry) out there can create this sort of hysteria about their new products every year?

Certainly, not Dell or Compaq. Sure Microsoft does to some extent with XP, but usually through their own hype and not by the loyal users. And with Apple, it's every year or even twice a year.

You've got to hand it to Steve Jobs. You can criticize him for many things but one thing he knows is how to build culture (some say cult) that hang on every word he or Apple issues.


  • Reply 1 of 3
  • Reply 2 of 3
    crusadercrusader Posts: 1,129member
    Nah, the Cult of Macintosh has been around since 1984, but Steve has been the only CEO to use it to Apple's advantage.
  • Reply 3 of 3
    murbotmurbot Posts: 5,262member
    I know, it's really amazing, isn't it?

    When was the last time you heard

    "Hey, do you think the Inspirons are going to get speed bumped?"

    "No way man, the Inspiron 4000 JUST came out with the QuickSnap interchangeable color palm rest inserts man, no way it's getting touched!"

    "You're right dude, it's going to Latitudes all the way this month!!!"

Sign In or Register to comment.