I think it would be smart if they waited till the point where you could just walk into an apple store and buy one, if there is a waiting list for them then I don't really see a point in advertising.
I've seen many units for sale at my local Apple stores, but I bet they're still in short supply. I'm sure other retailers (like Comp USA) don't have 'em yet.
Until they are widely available, I doubt Apply will air major advertisements.
However, once Christmas starts to approach, I expect full blown media campaign for both the iMac, the iBook, and of course the iPods.
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Until they are widely available, I doubt Apply will air major advertisements.
However, once Christmas starts to approach, I expect full blown media campaign for both the iMac, the iBook, and of course the iPods.