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Readers Pick Apple in 2004
by Robin D. Rusch
[31-Jan-2005]
Global: Apple bites big
After a two-year hiatus Apple has returned to win the 2004 Readers? Choice Awards for the brand with the most global impact?a title held by Google since 2002.
It?s hard to imagine a brand having a shinier year than Apple. Notably punctuated with iMacs, iPods and iTunes, Apple?s 2004 presence was felt in the press, in ads and on the streets, with iPod coming to define the word ?ubiquitous.? Coupled with strong revenue, Apple reported a net profit of US$ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 percent. Yes, 300 percent.
At Apple?s core is great innovation, beautiful design and an ability to bring warmth and passion to those who may be completely incurious about technical gadgetry but need it nonetheless to survive in today?s world.
From U2 to ?You too?,? the iPod alone sold 4.6 million units in the last quarter, practically doubling sales since its launch. (There are now about 10 million pod-addicts on the planet.) Meanwhile, iMac sales tripled as Apple?s overall computer sales rose by 26 percent over 2003 sales. Music division iTunes became the blueprint for Napster-alternative online music sales. And swanky retail outlets gave Apple enthusiasts a chance to worship or interact directly with the company as well as each other.
However, Apple?s cultural symbolism was not economically symbiotic. Its worldwide computer market share dropped to less than two percent in 2004 to a 1.87 percent share in Q3 of 2004 (down from 2.19% in Q3 2003). The 2004 world leader for market share was Dell at 18 percent, followed by HP at 16 percent and IBM with 6 percent. The small white hope is that iPod?s halo effect will bring more buyers to Apple?s other offerings, which go beyond consumer goods to include servers, WiFi, and software, and include the already-backordered new iPod Shuffle and a sub-US$ 500 Mac.
[...]
In its ninth year of broadcasting, Al Jazeera rounds out the top five in Europe and Africa, coming in ahead of competitor BBC (at ninth place).
[...]
Readers Pick Apple in 2004
by Robin D. Rusch
[31-Jan-2005]
Global: Apple bites big
After a two-year hiatus Apple has returned to win the 2004 Readers? Choice Awards for the brand with the most global impact?a title held by Google since 2002.
It?s hard to imagine a brand having a shinier year than Apple. Notably punctuated with iMacs, iPods and iTunes, Apple?s 2004 presence was felt in the press, in ads and on the streets, with iPod coming to define the word ?ubiquitous.? Coupled with strong revenue, Apple reported a net profit of US$ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 percent. Yes, 300 percent.
At Apple?s core is great innovation, beautiful design and an ability to bring warmth and passion to those who may be completely incurious about technical gadgetry but need it nonetheless to survive in today?s world.
From U2 to ?You too?,? the iPod alone sold 4.6 million units in the last quarter, practically doubling sales since its launch. (There are now about 10 million pod-addicts on the planet.) Meanwhile, iMac sales tripled as Apple?s overall computer sales rose by 26 percent over 2003 sales. Music division iTunes became the blueprint for Napster-alternative online music sales. And swanky retail outlets gave Apple enthusiasts a chance to worship or interact directly with the company as well as each other.
However, Apple?s cultural symbolism was not economically symbiotic. Its worldwide computer market share dropped to less than two percent in 2004 to a 1.87 percent share in Q3 of 2004 (down from 2.19% in Q3 2003). The 2004 world leader for market share was Dell at 18 percent, followed by HP at 16 percent and IBM with 6 percent. The small white hope is that iPod?s halo effect will bring more buyers to Apple?s other offerings, which go beyond consumer goods to include servers, WiFi, and software, and include the already-backordered new iPod Shuffle and a sub-US$ 500 Mac.
[...]
In its ninth year of broadcasting, Al Jazeera rounds out the top five in Europe and Africa, coming in ahead of competitor BBC (at ninth place).
[...]