Apple strikes deal with homebuilder
Excerpt from press release:
BRESSI RANCH HOMES FEATURE
LATEST DIGITAL LIFESTYLE TECHNOLOGY
CARLSBAD, CA - Showing that it?s in tune with today?s homebuyer, Lennar?s exciting new communities in Bressi Ranch will include the latest digital lifestyle technology from Apple Computer, Inc.
The new homes will feature Apple?s iBook G4 laptop computers, loaded with iLife ?05, Apple?s award-winning suite of digital lifestyle applications, featuring the latest versions of iPhoto, iMovie, iDVD, GarageBand and iTunes. Additionally, the homes are equipped with Apple?s Airport Express with AirTunes -- plus a three-year comprehensive support package.
For more information, please visit www.BressiRanch.com.
If you would like to see a video that is played on an ibook in the model homes click here:
http://homepage.mac.com/georgemasters/lennar.html
If successful it could mean large sales of Apple branded equipment and increased market share through a new distribution channel.
BRESSI RANCH HOMES FEATURE
LATEST DIGITAL LIFESTYLE TECHNOLOGY
CARLSBAD, CA - Showing that it?s in tune with today?s homebuyer, Lennar?s exciting new communities in Bressi Ranch will include the latest digital lifestyle technology from Apple Computer, Inc.
The new homes will feature Apple?s iBook G4 laptop computers, loaded with iLife ?05, Apple?s award-winning suite of digital lifestyle applications, featuring the latest versions of iPhoto, iMovie, iDVD, GarageBand and iTunes. Additionally, the homes are equipped with Apple?s Airport Express with AirTunes -- plus a three-year comprehensive support package.
For more information, please visit www.BressiRanch.com.
If you would like to see a video that is played on an ibook in the model homes click here:
http://homepage.mac.com/georgemasters/lennar.html
If successful it could mean large sales of Apple branded equipment and increased market share through a new distribution channel.
Comments
Originally posted by hmurchison
Hmmmmm for some reason I couldn've view the video. I'll try from home.
is encoded with h264 so be sure to have the QT7 player.
-g
Originally posted by George Masters
is encoded with h264 so be sure to have the QT7 player.
-g
Dammit Apple! Get QT7 for Windows out pronto!
George is that development also being hard wired with Cat5e or Cat6. iBooks and wireless are a start but once people catch that networking mojo they'll want the big iron.
Originally posted by ragingloogie
nice advertisement... why they choose the ibook though? im a lil hung on that... is it the more popular or just reversed, less popular?
It is cat5. Baby steps is the idea. It could grow from here if successful.
-George
Originally posted by George Masters
It is cat5. Baby steps is the idea. It could grow from here if successful.
-George
Very nice George. Is there going to be some sort of community LAN or Intranet? I actually think this is a good thing for neighborhood involvment and communication. Any plans to come to Washington State? You're house prices are cheap by comparison to what we spend here in King "of Kings" County.
Originally posted by George Masters
It is cat5. Baby steps is the idea. It could grow from here if successful.
-George
baby steps... good idea... start small and work your way up; gotcha, thanks
Originally posted by hmurchison
Very nice George. Is there going to be some sort of community LAN or Intranet? I actually think this is a good thing for neighborhood involvment and communication. Any plans to come to Washington State? You're house prices are cheap by comparison to what we spend here in King "of Kings" County.
I don't know about any specific growth plans. I know Lennar is excited about having Apple technology in their homes. I also know they would like the program to expand into more communities. They would also like their homes to include more sophisticated "smart home" technolgy (similiar to that featured by X10- http://www.smarthome.com/mac.html -at some point in the future if this initial roll out it is successful.
(JOB #05-22-506)\t\t\t\t\t\tContact: JENNY MASTERS
FOR IMMEDIATE RELEASE \t (949) 349-8568
\t\t\t\t\t\t\t
BRESSI RANCH HOMES FEATURE
LATEST DIGITAL LIFESTYLE TECHNOLOGY
CARLSBAD, CA - Showing that it?s in tune with today?s homebuyer, Lennar?s exciting new communities in Bressi Ranch will include the latest digital lifestyle technology from Apple Computer, Inc.
The new homes will feature Apple?s iBook G4 laptop computers, loaded with iLife ?05, Apple?s award-winning suite of digital lifestyle applications, featuring the latest versions of iPhoto, iMovie, iDVD, GarageBand and iTunes. Additionally, the homes are equipped with Apple?s Airport Express with AirTunes -- plus a three-year comprehensive support package. Homeowners can also take advantage of free workshops at their local Apple retail store and free support at the Genius Bar.
Also included in the homes will be a stereo surround-sound tuner, speakers installed in the family room, and speakers wired in the dining room and outside. Lennar has even set up a Bressi Ranch intranet that links its homeowners together, allowing them to learn about what's going on in their local community and to connect directly with Lennar regarding their new home and maintenance information.
Once homeowners set up a wireless network connected to their DSL or cable modem, Apple's AirPort wireless networking products will allow homeowners to surf the Internet from almost anywhere in their home. Apple?s AirPort Express with AirTunes will allow homeowners to play iTunes music over their wireless network to their home stereo or powered speakers. They?ll also be able to share a wireless broadband Internet connection for up to 10 family members and friends. Finally, homeowners will be able to enjoy all the advantages of Apple?s iLife ?05, which lets the entire family organize all their pictures, music collection and home movies. They?ll be able to import and listen to their favorite songs, create their own music from scratch, make movies from raw videos, and share it all with family and friends.
More than 9,500 people braved the pouring rain to attend Bressi Ranch?s grand opening in February. Lennar?s collection of new homes, Apple?s innovative products, and the location and amenities of Bressi Ranch generated tremendous excitement.
Visitors to Bressi Ranch will discover beautifully decorated models for Cassia (upper $900,000s), Canterbury (upper $900,000s), Gardenside (low $800,000s), Heather Court (mid $800,000s), Primrose Point (mid $700,000s) and Wisteria Place (low $700,000s). Buyers are urged to take advantage of this opportunity to tour these spectacular new Lennar communities. Rarely do buyers have so many choices in styles, pricing and amenities.
Inspired by the rich character of early California, in the heart of beautiful Carlsbad, Bressi Ranch is ocean?close living at its finest. Here, amidst 200 acres of rolling hills and wetlands, residents can walk, jog or bike through the tree-lined streets and meandering pathways. At Bressi Ranch, many fortunate homeowners will be able to leave the car and walk to work. They will also enjoy convenient shopping at Bressi Square Village Center, and fine schools in the highly regarded Carlsbad School District.
Lennar is one of the nation's largest and most respected homebuilding companies. Established in 1954, Lennar has built a reputation for offering quality homes and unparalleled customer care?with a commitment to offering a Tickled, Delighted & Happy home-buying experience?while building more than 600,000 homes throughout the United States.
To visit Lennar?s communities at Bressi Ranch, exit the Interstate 5 at Palomar Airport Road, head east for approximately four miles, then turn right on El Fuerte St. For more information about Bressi Ranch or Lennar?s wide range of communities, call (760) 438-2427, or visit www.BressiRanch.com. For additional information about Apple and their products, please visit www.apple.com.
###http://www.smarthome.com/mac.html