Microsoft Acquires iView Media

in General Discussion edited January 2014
microsoft acquired iView Media! Does this mean they're readying an iPhoto combatant?

Open letter from Yan Calotychos, founder of iView Multimedia


Today marks an exciting new chapter for iView and its relationship

with our customers. We?re announcing that iView has been acquired and

is now part of the Microsoft Corporation. With Microsoft?s purchase

of iView, we are in a position to enhance our industry-leading

product, whilst strengthening our customer service and support.

As digital asset management has become an essential requirement for

all creative professionals, many of you have told us that iView

MediaPro is a critical component of your business. We take that

responsibility very seriously.

In my view, this Microsoft acquisition affords us an unprecedented

opportunity to be even more responsive to a thriving market and

ensure that iView MediaPro continues to perform to its full

potential. Our engineering and marketing team here at iView are

energized and excited to be joining the Microsoft team, and I

personally will continue to be involved in the evolution of the

product for years to come.

What this acquisition will mean for you, our customers, is that

together we face a bigger and brighter future in managing your

creative workflow. The product that was born on the Mac will remain

on the Mac as well as on the Windows operating system. All iView

products will continue to be sold on the iView web site and through

our partners and channel. Bottom line: You all can continue to use

and buy iView products knowing that they will be fully supported as

Microsoft evolves the products in the future on both the Windows and

Mac platforms.

Your feedback and suggestions have been integral to the development

and tuning of our software, and as always we welcome your comments

and questions - please email us at <[email protected]>. We

have provided an FAQ regarding this announcement on our web site


we will keep you informed through regular newsletters and blog

postings as appropriate.

Thank you again for your support and we look forward to sharing with

you the evolution of iView MediaPro ? the industry?s true standard

for digital asset management.


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