How is Unbox doing?

in General Discussion edited January 2014
I've heard about iTunes movie downloads reaching 125,000/$1million the first week. This actualy surprised me. I love me my iTunes but even with Apple behind it I was pretty sure the movie thing would flop becasue of price/features. I know I'll still be buying DVD's. But that's all besides the point, my question has to do with Amazon's Unbox service which was revealed just before. How is it doing in comparison to Apple's movie store success? Granted they also offer rentals and higher priced movies from other studios.
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