Apple Trademarks "Keynote" - Software Implications

ensign pulver · October 13, 2002 3:49PM

From macrumors.com

"Apple has filed for another Trademark... this time on the word "Keynote" relating to "Computer hardware, computer software". This trademark was filed on September 10, 2002, and adds another mysterious trademark to Apple's collection.

Most recently, Apple filed a trademark for "Junkyard" in July 2002, and Gigawire in Sept 2001.

In the past, a trademark for iPicture in March 2001 ended up becoming iPhoto (released 10 months later)"

This sounds like software to me. My guess is this will be the name for the rebranded Logic when it is released next year as a "true" Apple product.

[ 10-13-2002: Message edited by: Ensign Pulver ]

[ 10-13-2002: Message edited by: Ensign Pulver ]

[ 10-13-2002: Message edited by: Ensign Pulver ]

buonrotto · October 13, 2002 3:59PM

Or else it's like Pat Riely taking out trademark rights for "threepeat," e.g., "Steve Jobs Keynote?" Then rumor sites will have to pay Apple for reporting on any news at that big talky thing at the beginning of those expositions that the CEO of Apple does from time to time.

overhope · October 13, 2002 4:31PM

The phrase "keynote speech" is not exclusively used by Apple...

eugene · October 13, 2002 4:57PM

I'm pretty sure Junkyard® will end up being a font.

Keynote may end up being the same...but it sounds like it could be music/audio applications.

kickaha · October 13, 2002 5:14PM

Junkyard is supposed to be the 'retrieve deleted files' feature in 10.3. Ie, you can go to the Junkyard to see if you can still get that file, but there is zero guarantees on it. It may be missing parts, it may not be there, or you may luck out and get the whole thing back.

a@ron · October 13, 2002 5:24PM

Could Keynote be a video conf. program? Just throwing out wild ideas here.

A@ron

overhope · October 13, 2002 5:48PM

That would be a sensible extension of the iChat/Rendezvous frameworks.

buonrotto · October 13, 2002 6:54PM

[quote]Originally posted by Overhope:

The phrase "keynote speech" is not exclusively used by Apple...<hr></blockquote>

Reely?! You shure?

jbl · October 13, 2002 9:38PM

Keynote would be a good name for presentation software. It would be really nice if someone would write something decent to replace PowerPoint. Unfortunately, PowerPoint is too well entrenched, and Apple probably doesn't have the resources to change that.

kecksy · October 13, 2002 10:39PM

If Apple makes presentation software it will be called HyperCard 3.0

I think it will be some sort of video conferencing software myself...or a font

buonrotto · October 13, 2002 11:01PM

Hm, intriguing. The idea of a Powerpoint killer is a good one. Amorph pointed out a while ago that all the MWNY software announcements added up to an Outlook "killer" (alternative really). Apple might not put together this Powerpoint killer as one thing. I'm repeating myself when I say that I hope they add .pdf slideshow exporting to either one of their applications (like the next version of AppleWorks) or as an extension to the .pdf exporting in the printing architecture. Maybe Keynote is one piece of the puzzle, either for remote (.Mac) presentations over the web, or as a simple display mode a la "Theater Mode" on those old CRT iMacs

Hey, maybe they'll start marketing the little clicky slide-changer thing Jobs uses on stage as the successor to the iPod.

evo · October 14, 2002 12:35AM

[quote]Originally posted by Kickaha:

Junkyard is supposed to be the 'retrieve deleted files' feature in 10.3. Ie, you can go to the Junkyard to see if you can still get that file, but there is zero guarantees on it. It may be missing parts, it may not be there, or you may luck out and get the whole thing back.<hr></blockquote>

Who really needs this? I wish Apple would alot resources to more important stuff in OS X, like bug fixes and speed enhancements

chucker · October 14, 2002 1:34AM

[quote]Originally posted by eVo:



Who really needs this? I wish Apple would alot resources to more important stuff in OS X, like bug fixes and speed enhancements

<hr></blockquote>

<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />

I think Kickaha was kidding.

I think Keynote will be the name of the Logic-based audio app to accompanny FinalCut Pro.

nebagakid · October 14, 2002 9:30AM

you mean....logic? <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />

chris cuilla · October 14, 2002 1:03PM

[quote]Originally posted by JBL:

Keynote would be a good name for presentation software. It would be really nice if someone would write something decent to replace PowerPoint. Unfortunately, PowerPoint is too well entrenched, and Apple probably doesn't have the resources to change that.<hr></blockquote>

Presentation application had not occurred to me for this trademark. But I like the idea. I actually think Apple DOES have the resources to do something far better than PowerPoint. I am speculating that we may see something like an "iOffice" product suite to replace AppleWorks. However I expect two twists:

1. Instead of a single application it will be single, independent applications that work really well together.

2. It will have a companion "pro" version with which it will share file formats so you can "graduate" to the $499 "pro" version when/if you need to. This pro version will likely have MS file format compatibility while the consumer version may not.

Just totally guessing here though.

matsu · October 14, 2002 2:00PM

I think you may be right about an Office alternative, except for one thing, M$ compatibility should extend to all version and full licences should ship with each machine. Given M$ licensing, I should think Apple could move a good number of machines if they included an Office killer standard on each machine. Imagine selling a few hundred eMacs into business or institutions with all the license hassels taken care of straight out of the box.

frawgz · October 17, 2002 3:25PM

[quote]Originally posted by Kickaha:

Junkyard is supposed to be the 'retrieve deleted files' feature in 10.3. Ie, you can go to the Junkyard to see if you can still get that file, but there is zero guarantees on it. It may be missing parts, it may not be there, or you may luck out and get the whole thing back.<hr></blockquote>

Maybe Junkyard will end up being some uber-adaptive-junkmail-database that learns from Mail users who opt to train it, allowing it to get smarter over time (and thus be automatically more effective upon first use).

kickaha · October 17, 2002 11:28PM

[quote]Originally posted by Chucker:

I think Kickaha was kidding.<hr></blockquote>

Actually, I was dead serious.

And who needs it? Anyone who's ever accidentally emptied the Trash before realizing they tossed the wrong file in there. Anyone who's ever used the Undelete feature in Norton Utilities, Tech Tools Pro, or any other disk utilities that they paid $50-150 for.

You do realize that this is a no-brainer with journaling soon to come with Elvis, right?

frawgz · October 18, 2002 10:29AM

[quote]Originally posted by Kickaha:

You do realize that this is a no-brainer with journaling soon to come with Elvis, right?<hr></blockquote>

I hadn't thought of that.. cool!

Apple Trademarks "Keynote" - Software Implications

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