Huge iPhone ad dawns on Apple's 32-foot glass cube
Apple Inc. on Monday transformed its 32-foot glass cube in Midtown Manhattan into a enormous teaser advertisement for its upcoming iPhone handset.
Workers on scaffolds could be seen draping the semitransparent billboard ad down the entire right side of the glass structure that marks the entranceway to the company's flagship retail store on Fifth Avenue, just south of Central Park.
The ad features the now familiar photo of a hand holding the iPhone and the tag line, "Introducing iPhone. Apple reinvents the phone." It's believed to be just one of several intuitive promotional stunts planned ahead of the iPhone roll-out this coming June.
When asked during a recent technology conference about the company's specific marketing plans for iPhone, Apple chief financial officer Peter Oppenheimer would only confirm that chief executive Steve Jobs was striving to impress.
"Um, Steve and the team have some great plans but I can't share those with you in advance," he told attendees. "I'm sorry."
The Apple Store Fifth Avenue clad in iPhone.
Update: As of Tuesday, Apple has removed the billboard from the south side of the cube. It's unclear when and if it will return.
Workers on scaffolds could be seen draping the semitransparent billboard ad down the entire right side of the glass structure that marks the entranceway to the company's flagship retail store on Fifth Avenue, just south of Central Park.
The ad features the now familiar photo of a hand holding the iPhone and the tag line, "Introducing iPhone. Apple reinvents the phone." It's believed to be just one of several intuitive promotional stunts planned ahead of the iPhone roll-out this coming June.
When asked during a recent technology conference about the company's specific marketing plans for iPhone, Apple chief financial officer Peter Oppenheimer would only confirm that chief executive Steve Jobs was striving to impress.
"Um, Steve and the team have some great plans but I can't share those with you in advance," he told attendees. "I'm sorry."
The Apple Store Fifth Avenue clad in iPhone.
Update: As of Tuesday, Apple has removed the billboard from the south side of the cube. It's unclear when and if it will return.
Comments
Workers on scaffolds could be seen draping the semi-translucent billboard ad down the entire right side of the glass structure that marks the entranceway to the company's flagship retail store on Fifth Avenue, just south of Central Park.
Semi-translucent is redundant. It's either semitransparent or translucent.
it's teh iPHONE PRO!!
Seems a bit early for a promo push like that for June.
Yeah but the RDF drives take sometime to warm up and get ready to kick in.
Seems a bit early for a promo push like that for June.
Apple has successfully started a hype about their new phone, most have heard of it, few have seen or heard much about it. This might be an attempt to build more hype and have more people see what it really is.
Ooooooooooooh adorns.
[Edit: For those confused I'm playing the words a bit]
Does anybody else think that Steve is gah gah over this device? I can't recall any product Apple's ever released having this much of a lead-up.
Might just have something to do with the global phone market being measured in the billions.
Is it just me or does that thing look huge in comparison with the hand holding it? It looks to be the size of my beloved - sadly expired - HP 41C.
Semi-translucent is redundant. It's either semitransparent or translucent.
Well spotted!
Man, look at that thing? Does apple really think people will be buying a phone that's 32 feet tall? I mean, Steve can sell any sort of crap, as long as its got an apple logo on it, but really, a 32 foot tall phone? I don't think I'll be picking one up...
Not without help or a hernia.
Does anybody else think that Steve is gah gah over this device? I can't recall any product Apple's ever released having this much of a lead-up.
For a long time, Apple didn't pre-announce anything, it was announce & release to stores within days or a couple weeks. Maybe preannouncing in advance of release was started with the Tiger demo.
They'd better put a Leopard ad on the other side. Apple seriously needs to advertise their OS. How many people know Leopard is coming? Not nearly as the amount of people who know about the iPhone. Imagine a giant image of time machine--it could look quite cool.
Is it coming? They seem to be keeping pretty quiet about it...
I think Apple missed a great chance to have the cube display back projected images/video.
It's probably not that hard to do now or at a later date. I wonder what it would take to make it still stand up against direct sunlight.