iPhone Shrinkage!
My guess:
The original hand model was not holding anything - notice there are no reflections of the fingers on the original images. They basically PhotoShop'ed the unit in post.
With the newer shots, the hand model is actually holding the unit.
My guess is that the designers were approximating the size of the unit and got it "in-the-ballpark"... but not until the tv-spots and "real" product shots show the unit in someone's REAL hand, did it become apparent that they were slightly off.
It happens.
Web designers do not have access to unreleased physical product to check scale.
The original hand model was not holding anything - notice there are no reflections of the fingers on the original images. They basically PhotoShop'ed the unit in post.
With the newer shots, the hand model is actually holding the unit.
My guess is that the designers were approximating the size of the unit and got it "in-the-ballpark"... but not until the tv-spots and "real" product shots show the unit in someone's REAL hand, did it become apparent that they were slightly off.
It happens.
Web designers do not have access to unreleased physical product to check scale.
Comments
I was going to post the same thing.
It seems like a giant is holding the iphone now.
I think it was actually that first photo which was deceiving - making the phone look bigger than it actually is.
Photo or rendering?