Yeah, Bluetooth is part of the selling point for the new iApps (Jaguar Address Book, iCal & iSync). When the latter two are released, you can sync up your contacts and calendar with your Mac, a website, a PalmOS handheld and a Bluetooth enabled phone. Apple's really interested in promoting this technology.
Hopefully it gets built into the next major hardware revisions.
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Hopefully it gets built into the next major hardware revisions.